Email campaigns play a big part in retention marketing, and knowing how to run email campaigns effectively will make a massive shift upwards to your business.
In this episode, Jordan West talks about what to put in the body of an email, how many images to put in to avoid being placed in the ‘promotions’ folder, and many other valuable tips that will level up your email marketing game.
Listen up and take some notes.
KEY TAKEAWAYS FROM THIS EPISODE
- Heavily imaged emails with no copy automatically go to the ‘Promotions’ folder.
- Your body copy should match the subject line and the preview text.
- The body of your email should be compelling, concise, and on-brand.
- Your copy needs to convince subscribers to act on the call to action featured in your email.
- Multiple CTA’s (Call to Action) in one email will not work.
- CTA’s should not directly sell a product but should build relationships with people.
- Strategically write your email in short paragraphs, not condensed together, that people would actually want to read; The proper use of bullet points is also helpful.
- Incorporate images that are smaller than 1 MB.
- Make sure that your emails are formatted for mobile.
- CTA’s must stand out and create urgency.
- Use a photo or an e-signature of the founder if you are sending an email from the founder of the brand.
- Thank people for reading your emails and letting them know that they can also unsubscribe anytime.
- AB test your emails.
Listen to the previous episode of this series here:
Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan West
https://bit.ly/3dUh9rb
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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