Building the Perfect Welcome Series With Jeff Luscynski
Get ready for an immersive podcast episode that's all about cracking the code of email marketing. Our special guest, Jeff Luscynski from Convert Factor - an email marketing agency – is here to join us.
In this episode, Jeff will take us on a step-by-step journey through an ideal welcome series sequence. He'll break down each email, revealing the themes behind them, the psychological tactics in copywriting, and what essential elements to include in every message.
Whether you're a newbie in email marketing or a seasoned pro, don't miss out on this episode that's packed with actionable tips and tricks on how to further master email marketing.
Highlights:
(06:15) email campaigns vs. automation: explaining the differences
(08:51) Jeff goes thru a few optimization tricks during an email audit.
(11:15) why the welcome sequence is low-hanging fruit for brands
(14:o2) the cardinal sins of email: what brands do wrong and how to avoid those.
(18:08) where copywriting fits into the email and how to stand out
(21:01) how to add persuasion and humor into email creatives.
(24:06) the elements of a killer welcome email sequence
(25:10) email #1: letter from the founder. Telling the origin story and the product’s unique value.
(29:44) email #2: the full sales argument - what your product solves.
(32:27) email #3: features & benefits
(33:15) email #4: frequently-asked questions
(34:35) email #5: showcase customer reviews
(35:44) email #6: the urgency email and using FOMO
(36:48) Using static codes vs. dynamic codes in email marketing
(37:50) Jeff tells us his favorite song
Connect with Jeff Lussynski:
Convert Factor
Welcome Series Walkthrough Article