Logo

    email marketing strategy

    Explore " email marketing strategy" with insightful episodes like "Episode 153 | Calculating Your Financial Freedom Number and How I Track My Personal Net Worth", "Episode 152 | What do Billionaires Invest in and More Financial Planning Advice for Entrepreneurs, with CPA, Kaitlyn Carlson", "Episode 151 | Let’s talk MONEY", "Episode 150 | Best practices for launching a membership, with Lisa Princic" and "Episode 149 | Did your course launch flop? It could have been because of this." from podcasts like ""The Course Creator Show", "The Course Creator Show", "The Course Creator Show", "The Course Creator Show" and "The Course Creator Show"" and more!

    Episodes (100)

    Episode 153 | Calculating Your Financial Freedom Number and How I Track My Personal Net Worth

    Episode 153 | Calculating Your Financial Freedom Number and How I Track My Personal Net Worth

    I’m spilling the tea and serving up some serious money insights in the latest podcast episode! 

    It was at least 6-7 years ago when I first read about the idea of the “financial freedom” number. 

    I read about it in a book and immediately started doing the calculations on the back of my notepad to figure out how much we would need invested to retire and never have to make a penny again. 

    And while that number has changed and evolved over time, given the ideas and dreams my husband and I have for our family, the idea has stuck and is one that we are actively working towards. 

    (not that I want to retire anytime soon – but your girl loves having a goal!)

    In this week’s episode of the podcast, I’m diving into… 

    • The FIRE (Financial Independence Retire Early) movement
    • Helping you calculate your financial freedom number
    • And figuring out your personal net worth

    I’ll also share how I track our personal net worth every quarter – an idea that you can totally swipe for yourself. 

    Trust me, this episode could change everything about how you are thinking about your money.

    Lets roll the tape!

    ---

    Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
    Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

    Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

    Support the show

    Episode 152 | What do Billionaires Invest in and More Financial Planning Advice for Entrepreneurs, with CPA, Kaitlyn Carlson

    Episode 152 | What do Billionaires Invest in and More Financial Planning Advice for Entrepreneurs, with CPA, Kaitlyn Carlson

    Kaitlyn Carlson, CPA, is the Founder of Theory Planning Partners, a boutique wealth creation firm built exclusively for the top female entrepreneurs in the United States (and possibly with a Canadian partnership coming soon!). 

    She has worked in asset management for billionaires and has brought her extensive knowledge of wealth management to the entrepreneurial space. 

    In this conversation, we talk about 
    Why entrepreneurs need to have a financial plan and what to focus on first
    The difference between an “enterprise business” and a “lifestyle business” and how either one can get you to your financial freedom number 
    The pyramid of wealth creation 
    What she learned from working with billionaire clients
    … and so much more! 

    This was a really insightful episode. Tune in for all the details and start to think about your financial future. 

    To get in touch with Kaitlyn, visit her at: 
    Insta - @theoryplanningpartners
    Website - theoryplanning.com
    Calendly - calendly.com/theoryplanning

    ---

    Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
    Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

    Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

    Support the show

    Episode 151 | Let’s talk MONEY

    Episode 151 | Let’s talk MONEY

    In today’s episode of The Course Creator Show, I’m chatting about all things money!

    As someone who has always loved making my own money and saving it up, I didn't really start thinking about investing until I was in my twenties and bought my first house. It was then that I realized the true value of owning property and began to explore other avenues of investment.

    But let's be real, the world of finance can be overwhelming and confusing, especially for those who weren't taught about it in school. That's why I've made it my mission to educate myself and others on the best ways to create financial freedom and flexibility.

    In this episode, we'll be discussing some of the strategies I've used to manage my own money, as well as some tips on how to invest in stocks and real estate. Whether you're just starting out as an entrepreneur or you're looking to take your financial knowledge to the next level, this episode is for you.

    So grab a cup of coffee (or your preferred beverage of choice) and tune in to The Course Creator Show. Let's get ready to make some money moves!

    ---

    Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
    Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

    Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

    Support the show

    Episode 150 | Best practices for launching a membership, with Lisa Princic

    Episode 150 | Best practices for launching a membership, with Lisa Princic

    In today’s episode, I’m sitting down with Lisa Princic. 

    Lisa is a Business Strategist and expert in all things memberships! She helps coaches and niche experts create profitable 6-figure memberships that last. 

    In this interview we talked about Lisa’s approach to memberships, why she believes in going deep versus wide, how to position and price your membership, and strategies to retain your members. 

    If you’ve thought about creating a higher ticket membership in particular, this will be a good conversation for you. 

    Let’s dive in – 

    Learn more about Lisa here: https://scalingdeep.com/gemma 
    Connect with Lisa on Instagram: https://www.instagram.com/lisaprincic/ 

    ---

    Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
    Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

    Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

    Support the show

    Episode 149 | Did your course launch flop? It could have been because of this.

    Episode 149 | Did your course launch flop? It could have been because of this.

    Have you tried launching a course, but got crickets? 

    That’s the worst feeling. It can be disheartening to put a new product out into the world and not make any sales. 

    But instead of throwing in the towel or thinking that your course was a bad idea, tune in to this episode to learn the biggest reasons why most course launches flop. Understanding these could be a total game changer for your business! 

    ---

    Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
    Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

    Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

    Support the show

    Episode 148 | Listen to THIS before you start using AI to create your content

    Episode 148 | Listen to THIS before you start using AI to create your content

    Thinking about using AI to create your content? Already using ChatGPT to help you with social media captions? 

    I get it - it’s a useful tool for sure.

    But before you go any further, tune in to this episode to hear how to think about your content strategy so you can stand out. 

    Because with AI tools will come more creators, more content, and more noise.

    You’ll need to know how to differentiate yourself in order to grow an audience, captivate them, and make the sale. 

    ---

    Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
    Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

    Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

    Support the show

    Episode 147 | “Create a course in 5 minutes using AI - My take on this bogus claim”

    Episode 147 | “Create a course in 5 minutes using AI - My take on this bogus claim”

    I saw an ad recently that claimed you could “Create a course in 5 minutes using AI”.

    Sure, you could theoretically do that. 

    • But would it sell? 
    • Would it be a transformation program for your students? 
    • Would it be a leverageable asset in your business you could sustainably scale to 6-figures or more a year? 

    Absolutely NOT. 

    Tune in to this episode to hear my take on this bogus clickbait claim, what DOES make a course successful, and how I think we CAN leverage AI in an effective way. 

    This is a short and juicy episode. Click ‘listen’ now!

    ---

    Support the show

    Episode 146 | A $150k Launch in 2023 - What worked and what didn’t

    Episode 146 | A $150k Launch in 2023 - What worked and what didn’t

    Don’t you love going behind the scenes in someone’s business?

    That’s exactly what I’m doing today. I’m sharing all the lessons I learned from my recent $150k launch of my program, The Passive Project. 

    Inside this episode, you’ll hear about what worked, what flopped, the lessons we learned, and ALL the numbers. 

    Ready? Let’s deep dive into this one – 

    ---

    Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
    Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

    Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

    Support the show

    Episode 145 | How to Launch Your Course - My interview on The Art of Selling Online Courses

    Episode 145 | How to Launch Your Course - My interview on The Art of Selling Online Courses

    We’re turning the tables today! I was recently interviewed by John Ainsworth on his show, The Art of Selling Online Courses. Our conversation was such a good one, that I knew I needed to share it here with all of you. 

    In this episode, I’m covering: 

    • The ins and outs of my own online course business
    • How to craft a no-brainer offer to sell to your audience
    • The S.O.L.D. Method I teach my students inside of Course Creator School 
    • Webinars … and whether you really need to use them 

    If you want to launch your own online course, this is a must-listen episode.

    Enjoy! 

    ---

    Want to catch more from John? 

    Tune in to his podcast: The Art of Selling Online Courses: https://datadrivenmarketing.co/podcast/
    Download his lead magnet: Profit Report: https://datadrivenmarketing.co/profit-increase-report/

    ---

    Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
    Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/ 

    Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks! 

    Support the show

    Episode 144 | The Power of Podcasting - Top Tips from Executive Producer, Erin Trafford

    Episode 144 | The Power of Podcasting - Top Tips from Executive Producer, Erin Trafford

    In this episode, I have my long-time business friend Erin Trafford as a featured Guest Expert. Erin is a Podcast Network CEO who specializes in podcast strategy, production, and promotion. Fun fact? She produced over 200 podcasts in 2022. 

    Erin’s background in radio and broadcasting paved the way to what she does today, as the Executive Producer and Founder of the Story Studio Network.

    In this episode, Erin and I talk about: 

    • Why podcasting can be an invaluable asset to your personal brand business
    • The podcasting VS video debate and which side we land on (and why) 
    • Two questions you need to ask yourself when conceptualizing your potential show 
    • How podcasting can fit within the landscape of social media and email marketing 
    • Growing your podcast audience and reach 

    … and other incredible gems that Erin shared (you won’t want to miss her tip on how to use YouTube to expand the reach of your show! My mind was BLOWN). 

    Erin’s new program, Ready to Record, is an incredible opportunity for anyone who is interested in launching a podcast or wants to make their current show more successful. 


    Click here to sign up for her free training: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7e0f90a0/

    Click here to check out the program: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7f2f90a1/

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show

    Episode 143 | 4 Years of Podcasting: Here’s What I Would Do Differently

    Episode 143 | 4 Years of Podcasting: Here’s What I Would Do Differently

    After podcasting for 4 years, what would I do differently? 

    In this episode, I’m taking you through the mistakes I’ve made, lessons I’ve learned, and what I’ve done right after publishing 140+ episodes of this show. 

    If you are thinking of starting a podcast, or have one already, this will be a valuable show to tune in for! 

    Let’s roll the tape - 

    ---

    Want to get on the waitlist for my friend Erin Trafford’s podcasting program, Ready to Record? It’s launching soon! 

    Click here to sign up for her free training: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7e0f90a0/) 
    Click here to check out the program: https://gemma003--erintrafford.thrivecart.com/ready-to-record-april-2023/640ca7f2f90a1/

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show

    Episode 142 | Adding corporate consulting, software and other offerings to a successful course business, with Becky Launder

    Episode 142 | Adding corporate consulting, software and other offerings to a successful course business, with Becky Launder

    Becky Launder is the founder of Modern Direct Seller - providing training, strategy, and systems to help direct sellers grow their businesses faster.

    She is also a member of our community, The Passive Project.

    In this interview, Becky shares:

    • How (and why) she transitioned from direct sales to courses 
    • The different revenue streams that have evolved in her business over time (including which two are the most profitable, and which one her husband and business partner hates!) 
    • How she is incorporating corporate clients, consulting, software, and licensing into her business 
    • The top ways she plans on marketing her membership this year, to keep it growing past the 500 member mark
    • … and more! 


    Tune in to this episode to hear it all and go follow Becky over at www.moderndirectseller.com  and https://instagram.com/moderndirectseller 

    If you want to join The Passive Project like Becky (our program for experienced course creators), visit www.getpassiveproject.com.

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show

    Episode 141 | Growing your audience with cold pitches (it’s not what you think!), with Laura Lopuch

    Episode 141 | Growing your audience with cold pitches (it’s not what you think!), with Laura Lopuch

    Laura Lopuch is a cold email maverick. She helps solopreneurs send cold and pitch emails that sell naturally.

    She was also a member of our program, The Passive Project.

    In this interview, Laura shares
    How (and why) she transitioned from copywriter to cold pitch expert
    What cold pitches even are, and why they work so well to grow your audience at any stage in business 
    The difference between a cold sales email versus a cold pitch email 
    Over 5 different types of cold pitch emails you can use (these go way beyond simple podcast pitches!)
    Why she set a specific goal of making $200k a year working 12 hours a week 
    How she built an evergreen funnel before her latest maternity leave, and what she plans on tweaking with it now that she’s back to work

    Tune in to this episode to hear it all.

    If you want to join The Passive Project like Laura (our program for experienced course creators), visit www.getpassiveproject.com. 

    ---

    • Laura's website: www.lauralopuch.com
    • Laura's Instagram: https://www.instagram.com/lauralopuch/
    • Laura's email templates: http://www.lauralopuch.com/gemma

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show

    Episode 140 | When “big” entrepreneurs quit their businesses - here’s what I think we can learn

    Episode 140 | When “big” entrepreneurs quit their businesses - here’s what I think we can learn

    I have followed Vanessa Lau online for years (she’s always been on top of the game when it comes to social media) and last week she announced that she’s taking a potentially permanent sabbatical from her business.

    Here’s the article where she makes the announcement: https://vanessalau.co/sabbatical/ 

    After reading her announcement, it got me thinking about the pattern of other “big time” entrepreneurs who have quit or left their businesses.  

    I have huge respect for Vanessa that she put her happiness, well-being and health first *BUT* I also think there are some lessons to be learned here.

    So, I turned on my microphone and recorded this episode.

    Tune in to hear what I think about the situation, the quitting pattern I’ve noticed, and how we can ask ourselves some key questions to ensure we’re building businesses that align with what we want our lives to look like.

    Let’s dive in –

    ---

    Link to Vanessa’s announcement: https://vanessalau.co/sabbatical/ 

    Vanessa’s Instagram: https://www.instagram.com/vanessalau.co/ 

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show

    Episode 139 | 2023 Mastermind - I’m finally doing it

    Episode 139 | 2023 Mastermind - I’m finally doing it

    I’m putting together a mastermind (finally! for real!) in 2023.  

    It started at xmas, when I was reflecting on how I wanted to work with clients at the highest level this year.

    For a few years now, I’ve been taking on clients 1:1.

    Typically we sign for a 3-month container (a $10k package) and meet bi-weekly during that time.

    By working so closely together, we knock out incredible goals and move strategy along fast. Some of my client results include $40k+ launches, hitting a $250k/year, building out entire product suites, and creating evergreen systems for sales.

    And then late last year, I decided to run a small-group "Evergreen Accelerator".

    It was a fast-paced 4 week program for about 20 entrepreneurs (investment was $2k), where we built out webinar-based evergreen funnels together. Similar to what I teach inside of Passive Project, but in an accelerated, live environment.

    We met up each week over Zoom - with a lot of homework in between! It was intimate, strategic, and the clients executed FAST.

    Like my 1:1 clients, I really loved getting to work at this deeper level, *but* I also saw the power of creating the small group connection. It was clear that the relationship part was a powerful component to the success of the group.  

    So with the experience of both of those things, I knew I wanted to do a hybrid of 1:1 and small group programming in 2023.

    As I got ready to launch Passive Project in January, I created a "Plus" tier to the program and slapped it on the sales page to start to gauge interest.

    That one, tiny paragraph of my initial concept of this mastermind-type offer generated a handful of applications and DMs from dream-fit clients.

    It’s clear that this was exactly what some of you were looking for.

    The strategy I teach inside The Passive Project is incredibly high level and comprehensive, but there’s something to be said about working together 1:1 and getting that extra level of support and accountability in a small group.

    And this is where the Accelerator Mastermind was born.

    I’m opening up a few spots for this new small group program by invitation.

    We’ve already secured 3 spots. 5 others have been accepted but are pending payment. So by the time you read this there might actually only be 4 spots left.

    (the cap is 12 participants)

    All the information about the mastermind can be found here: https://docs.google.com/document/d/1p261HnVFg9UITxYqsPe65LCbsdnLaaQZom-sYkD3XHY

    If it sounds like the right fit, I’d love to chat and see if this is the next best move for your business.

    How do you get your invitation?

    Submit an application form here: https://docs.google.com/forms/d/e/1FAIpQLSdrPwSWhTEVOm_UXsBqY5Gs_lkjHBKO98qN0sbE05hUxJ4ltA/viewform

    Have questions? Include them in your application form and we'll get back to you with answers.

    Don’t wait to reach out - we’re going to wrap up this enrollment soon. Kick off starts on Feb 27.

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram a

    Support the show

    Mastering Your Email Marketing In Minutes

    Mastering Your Email Marketing In Minutes

    With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy.  As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in results and provides one of the best returns on investment across all digital marketing channels. Investing in a comprehensive and effective email marketing strategy is essential for businesses looking to stay ahead of the curve and get the most out of their campaigns.

    In this podcast episode "Mastering Email Marketing in Minutes," Al and Tona will cover tips and strategies to improve the effectiveness of your email marketing campaigns. They will explores various elements of a successful email campaign, such as upgrading your lead magnet, crafting compelling subject lines, and using A/B testing to optimize open and click-through rates. The discussion also touches on the importance of personalization and segmentation, as well as the role of cleaning out your subscriber list. The goal of the podcast is to provide listeners with practical insights that can help them improve their email marketing efforts and drive more conversions.


    Episode Chapters:

    1) Introduction To Email Marketing.
    2) Upgrade Your Lead Magnet.
    3) What Is Your Engagement Style?
    4) Personalizing & Segmenting Your Emails.
    5) Don't Be Boring.
    6) Clean House On Your Email Lists.
    7) Summary.
    8) Review Our Show On Apple Podcast!


    Connect with Tona and Al Haywood:
    Website//Facebook

    Join our Digital Marketing Group:
    Facebook Group

    Sign Up to Our Email Today: Click here to stay in the loop on everything digital marketing! 

    Support the show

    Episode 138 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-time

    Episode 138 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-time

    Today, we're chatting with one of our Passive Project Members: Daniel Wallace.

    In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach.

    In this episode, he is sharing:

    • Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the small steps you would have through fatigue and busy-ness overlooked.
    • Why more creators should host regular summits!

    Let's no forget some kind words he had to say about his experience inside of The Passive Project:

    "I've implemented some of the changes Gemma advised for selling my coaching program. I love the results! Sales have been great and I’m able to set expectations a lot better before people buy. I broke $100k in revenue for the year - for the first time ever. Gemma’s advice is going to help me have an even better 2022!

    I followed Gemma's advice about my Black Friday promotion to the letter and it worked extraordinarily well. My best week ever in the business. I made $39k in those 5 days. I was blown away!"

    • Visit his website: https://danieldavidwallace.com
    • Follow his on IG: https://www.instagram.com/writingdaniel/
    • Try HeySummit: https://www.heysummit.com/?fpr=ddwallace

    ---

    Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show

    Episode 137 | Ready to change your entire social media strategy? Christine Blubaugh shares how to make Instagram convert better with less

    Episode 137 | Ready to change your entire social media strategy? Christine Blubaugh shares how to make Instagram convert better with less

    Today, we're chatting with one of our Passive Project Members: Christine Blubaugh. 

    Christine is a conversion copywriter and marketing mentor who helps online experts create the messaging and strategy to sell out launches and sign more clients.

    In this episode, she is sharing how you can actually get Instagram to convert without feeling like you're putting all your time and effort into it. 

    Let's no forget some kind words she had to say about her experience inside of The Passive Project:

    "By using the PP strategies, I took an evergreen funnel from 3% to a 5% conversion rate. I love how PP is such a complete education for experienced digital product creators. Gemma shares everything - including ALL the things she uses in her own business. I LOVE the templates! It's awesome."

    • Visit her website: http://christineblubaugh.com/
    • Follow her on IG: http://instagram.com/christineblubaugh

    ---

    Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show

    Episode 136 | Building a business around your lifestyle - Stacy Aguilar's story

    Episode 136 | Building a business around your lifestyle - Stacy Aguilar's story

    Today, we're chatting with one of our Passive Project Members: Stacy Aguila. 

    Stacy is a lifestyle brand and website designer for educators, leaders, go-getters, and creative visionaries. She works with a lot of course creators, especially when it comes to program launch support and the brands and websites that support those businesses!

    In this episode, she is sharing:

    How The Passive Project was one of the first things she invested in as she started thinking more seriously about her business and how she has been able to build her business around her lifestyle.

    Let's dive in!

    Let's no forget some kind words she had to say about her experience inside of The Passive Project:

    "Passive Project was a giant help for me when I was hosting and launching my membership in 2021. It was a safe and honest space to ask questions and debrief on results. Learn from past launches and get help on next steps. I loved how accessible Gemma was and how warm the community always is.

    I’ve also made some great connections within the community and feel like the members inside of it are in the same phase of life and place in their business as me, which has been encouraging.

    PP was one of the first things I invested in as I started thinking more seriously about my business. And Gemma was one of the first business coaches I started listening to. I really like to narrow who I'm getting advice from, and I always felt connected to Gemma's style and the way PP was set up. It felt warm and approachable.

    When I first started my business, I focused on creating a passive program right away. And I feel like it was fairly successful for a first run. I made around $10K, but more importantly, it helped me understand what I did and didn’t like when it came to my business. "

    • Visit her website here: https://www.stacyeaguilar.com/
    • Follow her on IG here: https://www.instagram.com/stacyeaguilar/

    ---

    Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show

    Episode 135 | High level email marketing and tagging strategy with automations expert, Cheryl Rerick

    Episode 135 | High level email marketing and tagging strategy with automations expert, Cheryl Rerick

    Today, we're chatting with one of our Passive Project Members: Cheryl Rerick. 

    Cheryl is a business strategist, automation engineer, deliverability expert, and funnels pro. She brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.

    In this episode, she is sharing all things email marketing and tagging strategies for email automations.

    Let's no forget some kind words she had to say about her experience inside of The Passive Project:

    "I've been in The Passive Project since 2019. I love Gemma's content and strategies, but I have stayed for the community. It's such a high-level group that I can go to for feedback and connections. The partnerships and collaborations that have happened thanks to being in the community are such a win."

    • Visit her website: https://cherylrerick.com/
    • Follow her on IG: https://www.instagram.com/cherylrerickmarketing/

    ---

    Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/ 

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

    Support the show