St Rose on the Art of Conscious Fragrance
St Rose founder, Belinda Smith, saw a space in the fragrance market for a conscious, luxurious and long-wearing fragrance brand rooted in the art of nature, and set out to steer the industry towards a transparent and gentler future. We speak to Belinda about the realities of crafting your own brand and why giving back and looking at things holistically is key to the sustainability conversation.
This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.
Guest: Belinda Smith, St Rose
Interview Transcript: Advance Copy
Music & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda