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    evergreen content

    Explore " evergreen content" with insightful episodes like "The POWER of entertaining and evergreen content…", "E71 The Power of Dynamic Ad Insertions", "UCW: Podcasting as Curriculum", "CDI College: Pivoting your Podcast" and "000 - Trailer for The Lazy Artrepreneur podcast" from podcasts like ""YouTube Tea Break", "Help Me Podcast", "Continuing Studies: A higher education podcast for university podcasters", "Continuing Studies: A higher education podcast for university podcasters" and "The Lazy Artrepreneur"" and more!

    Episodes (31)

    The POWER of entertaining and evergreen content…

    The POWER of entertaining and evergreen content…

    Entertaining content has the power to become evergreen by capturing the interest and attention of a wide audience over a long period of time. When content is engaging, enjoyable, and creatively presented, it tends to resonate with people on a deeper level. Here are a few reasons why entertaining content can become evergreen:

    1. Emotional connection: Entertaining content often elicits emotions such as laughter, joy, surprise, or even nostalgia. When people feel emotionally connected to something, they are more likely to remember and share it with others, which helps to keep it alive and relevant.

    2. Timeless appeal: Evergreen content typically transcends specific trends, fads, or time periods. Entertaining content that remains relevant and enjoyable regardless of when it is consumed has a better chance of standing the test of time.

    3. Shareability: People love to share content that makes them laugh, think, or feel good. Entertaining content tends to have a higher shareability factor, which means it can spread organically through social media, word-of-mouth, or other platforms. The more it gets shared, the more exposure and longevity it gains.

    4. Broad audience appeal: Entertaining content often appeals to a wide range of people, regardless of demographics or interests. When content has mass appeal and can resonate with various audiences, it has a higher chance of remaining relevant and popular over an extended period.

    5. Enduring enjoyment: Some forms of entertainment, like classic movies or timeless jokes, continue to bring joy and laughter to people even years after their initial release. Entertaining content that offers enduring enjoyment has the potential to stay evergreen by continuing to entertain and engage new generations.

    Remember, creating entertaining content requires a good understanding of your target audience, being creative, and tapping into emotions that can create a lasting impact.

    E71 The Power of Dynamic Ad Insertions

    E71 The Power of Dynamic Ad Insertions

    In today's episode, we dive into the world of dynamic ad insertions.  We'll talk about what they are, how they work, and why you need them for your podcast. Discover how dynamic ad insertions allow you to seamlessly insert new audio content into already published episodes, such as ads, intros, and even promotions for your own services. They can help you keep your evergreen content relevant, selling more ads, and connecting with your listeners on a deeper level. Tune in to learn more about this valuable tool and its potential for the future of podcasting.

    • Introduction to dynamic ad insertions
    • How to make space in your show for them
    • Keeping intros and outros relevant and updated
    • Promoting own services or content in existing episodes
    • Examples of using dynamic ad insertions for ads, intros, outros, and relevant offerings


    How to connect with me further:
    Download my free Podcast Launch Roadmap

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    UCW: Podcasting as Curriculum

    UCW: Podcasting as Curriculum

    Unravel the dynamic relationship between podcast & curriculum, both as a part of it, and a driving force behind it, with Dr. Gelareh Farhadian and Dave Keighron from the University Canada West. Through insightful anecdotes, learn how the "Innovation Fuel" podcast emerged as a powerful educational tool, teaching critical thinking and practical skills through real world case studies and cultivating invaluable networking opportunities for students. The unique role their producer plays in curating meaningful content and driving collaboration is also visited. Explore the symbiotic relationship between podcast and classroom, and unearth the unexpected outcomes and career-readiness benefits it offers to both students and educators.

    (00:00:00) Introduction

    Jen and Neil provide some background on UCW, and introduce Dr. Gelareh Farhadian and Dave Keighron  of the "Innovation Fuel" podcast from the University of Canada West.


    (00:03:05) The origins of Innovation Fuel

    Learn what began "Innovation Fuel" and the unexpected learner benefits that have grown out of it


    (00:06:42) The Prototyping Process

    Dave & Gelareh discuss how the podcast has evolved from a conceptual idea, and what they have learned and changed along the way


    (00:12:12) Podcast as Curriculum

    Unravel the different ways of integrating the podcasting into the curriculum, and how the podcast has shaped the curriculum.


    (00:16:34) The Vital Role of the Producer

    Dave & Gelareh expand on how working with Tomas, their producer, has positively evolved their podcast through his connections and relationships with students, faculty, & the business community.


    (00:18:32) The Feedback Loop

    Discover the multitude of channels that Dave & Gelareh are receiving feedback and applying it to the podcast


    (00:20:45) True Evergreen Content

    Not only do past episodes continue to be available and serve as learning tools for students, Dave & Gelareh explain how they are building these up with followup and expanding their storytelling for learning and continuing to explore new solutions.


    (00:22:09) Parting Wisdom: Podcasting Takeaways

    Dave shares his advice to start doing, and Reid Hoffman’s “ Build your airplane as you’re falling off the cliff.”


    (00:27:46) Conclusion & closing.

    Neil & Jenn share their key takeaways from the episode.

    • (00:00) - Introduction
    • (03:05) - The origins of Innovation Fuel
    • (06:42) - The Prototyping Process
    • (12:12) - Podcast as Curriculum
    • (16:34) - The Vital Role of the Producer
    • (18:32) - The Feedback Loop
    • (20:45) - True Evergreen Content
    • (22:09) - Parting Wisdom: Podcasting Takeaways
    • (27:46) - Conclusion

    CDI College: Pivoting your Podcast

    CDI College: Pivoting your Podcast

    Unpack the lessons learned from a college podcast's strategic pivot and adapting to change. Join hosts Jennifer-Lee Gunson and Neil McPhedran in a thought -provoking conversation with Laura Guzman, the director of Community Relations for Campus Support at CDI College. Explore their strategic pivot of the "Pick Me Up Podcast," from a covid-era mental health focus into "Career Buzz", which highlights different career options accessible through CDI’s programming. Learn about the strategic integration of their podcast into their campus app, creating a more accessible platform for students and faculty to discover and listen. Explore the power of podcasting as a tool for evergreen content creation and discover the significance of leveraging diverse distribution channels to engage students and beyond.Laura's candid story of her journey with CDI’s podcast offers wisdom for aspiring podcasters and higher education professionals seeking innovative ways to bridge connections and share impactful stories.

    Chapter Time Stamps
    (00:00:00) Introduction

    Hosts Jennifer-Lee and Neil McPhedran welcome listeners and  provide a brief overview of the topics covered in this episode.


    (00:01:22) Introduction to Laura Guzman

    Jen introduces Laura Guzman, the Director of Community Relations for Campus Support at CDI College, and  Laura shares the origins of CDI College's podcast as a mental health platform during the pandemic and how it evolved into the insightful "Career Buzz."


    (00:04:29) Strategic Rebranding and Target Audience Shift

    Laura discusses the decision to rebrand the podcast, based on data-driven insights that highlighted successful episodes featuring alumni and industry professionals.


    (00:08:30) Unique Programming at CDI College

    Jen & Laura chat about the market - based programs available at CDI, and the opportunities they provide students with.


    (00:11:21) Integration of Podcasts into Campus App

    The conversation shifts to the innovative integration of the podcast into CDI College's campus app.


    (00:12:18) Making Podcasts Accessible on Multiple Platforms

    Laura & Neil emphasize the importance of making the podcast available on various platforms, ensuring accessibility to both the CDI College community and the general public.


    (00:14:16) Tips for Starting a Podcast in Higher Education
    Laura shares valuable insights for aspiring higher education podcasters, emphasizing the significance of professional expertise and product quality.


    (00:17:27) Strategic Distribution Channels

    Neil asks about the strategy and variety of distribution channels to amplify engagement.


    (00:20:00) Wrap-up and Conclusion

    Jen & Neil highlight their key takeaways from the episode

    • (00:00) - Introduction
    • (01:22) - Introduction to Laura Guzman
    • (04:29) - Strategic Rebranding and Target Audience Shift
    • (08:30) - Unique Programming at CDI College
    • (11:21) - Integration of Podcasts into Campus App
    • (12:18) - Making Podcasts Accessible on Multiple Platforms
    • (14:16) - Tips for Starting a Podcast in Higher Education
    • (17:27) - Strategic Distribution Channels
    • (20:00) - Wrap-up and Conclusion

    000 - Trailer for The Lazy Artrepreneur podcast

    000 - Trailer for The Lazy Artrepreneur podcast

    The Lazy Artrepreneur podcast, hosted by Lexi Reid, offers bite-sized episodes with easy steps for artists to market their artwork online, backed by insights from Lexi's own experiences. 

    Listeners can expect simplicity and effective strategies, coupled with weekly blog posts detailing episode content, to enhance their art business and spend more time creating.




    If you’re ready to start selling your art online, subscribe to The Lazy ARTrepreneur so you won’t miss a thing.

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    Connect with me:

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    Revamping Your Podcast: Mastering Marketing Strategies and Content Creation

    Revamping Your Podcast: Mastering Marketing Strategies and Content Creation

    Get ready to supercharge your podcast's marketing strategy with this episode! We promise to equip you with a rich blend of short and long-form content ideas, evergreen content creation techniques, and a foolproof five-day marketing plan to keep your audience hooked and coming back for more. You'll learn how to effectively use episode clips, engagement strategies, and compelling call-to-action hooks like offering free resources that will give your podcast the staying power it deserves.

    As we navigate through the complexities of crafting a solid marketing plan for your show, we'll highlight the importance of prioritizing quality over quantity in content creation. We'll give you a sneak peek into how PodCentral can revolutionize your episode-planning process. Also, get ready to learn about the magic of carousel posts and how they can up your podcast's branding game. From the essentials of podcast construction to the intriguing world of podcast forensics, we'll reveal innovative strategies that can give your podcast a winning edge. So, buckle up for a ride filled with valuable insights and actionable tips!

    Start planning your episodes on PodCentral: https://PodCentral.app
    Let's connect: https://Instagram.com/ChrisPodcasting

    Maximize the ROI on your Website Investment by Repurposing Content

    Maximize the ROI on your Website Investment by Repurposing Content

    Your website is one of a good food brand’s biggest investments. It is the research hub for both consumers and retail buyers alike. In an industry fraught with ever-thinning margins, it is easy for you to worry that you aren’t getting a big return on that big marketing spend.

    It may help to consider your website part of a complete marketing system where all communication channels work together. This is where the concept of evergreen content comes into play. “Evergreen” content is writing or imagery that is used beyond a single project. That’s why they’re evergreen—they’re perpetual.

    But if websites are the most evergreen content, how do you spread that spend across your other communications channels? By repurposing the foundational text to other channels.

    I get it, though. You got into this business to make food and share it with people. It can be overwhelming to decide what to focus on or know how to choose a vendor partner to help you complete your marketing projects.

    In episodes 75 and 77, I’ve talked you through the ways you can the ROI of your photography and writing assets. Now, in this third and last episode of our conversation about evergreen content, I’ll share with you tips on extending the life of your website content, because your primary web pages should be the most evergreen content of all.

    Virginia Foodie Essentials:

    • Evergreen content is writing or imagery that you create that is used beyond a single project. The opposite of evergreen content is trending content. - Georgiana Dearing
    • You definitely want to use trending topics, especially when they're appropriate for your brand, but you shouldn't spend too much time or money on fleeting messages. The core of your marketing investment should be in content that reaches as far as it can. - Georgiana Dearing
    • A website is one of the biggest investments a brand can make, and your primary web pages should be the most evergreen content of all. - Georgiana Dearing
    • It's very, very easy to spend a lot of money on marketing projects that end up not earning you any money later. You sort of just start throwing spaghetti at the wall to see what sticks if you head off without a strategy. - Georgiana Dearing

    Key Points From This Episode:

    • Evergreen content refers to content—whether through writing or imagery—which you create and is used beyond a single project. 
    • Trending content is the opposite of evergreen content, and while trends are useful for certain brands and for a period of time, you shouldn’t spend too much time or money on fleeting messages.
    • Your website is the biggest investment that you can make and is a primary source for your evergreen content.
    • In order to maximize the return on your website investment, partner with creative vendors who will add value to your brand story.

    Follow The Virginia Foodie here:

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    Four Writing Resources You Can Invest for Evergreen Content

    Four Writing Resources You Can Invest for Evergreen Content

    “But I don’t know what to SAY about my brand!”

    That’s a common complaint of food brand managers. As a food producer, you are probably very creative in the kitchen, but for most people, one area of creative expertise doesn’t always extend to writing.

    Food bloggers, influencers, recipe developers, writers, writing dashboards and marketing experts are all place you may consider spending marketing dollars to get your brand story told. There are so many options, it’s hard to wade through the choices.

    So in today’s episode, I talk about how and where to invest in writing for your marketing content, and ways to extend the reach of your budget by planning for and leveraging evergreen topics.

    Evergreen content can live beyond the initial investment – evergreen topics can be repurposed time and again over the life of your product line. It’s an excellent way to the maximum return on your investment in marketing. You can learn more about evergreen photography decisions in Episode 75.

    Check out the full episode to learn how, where, and when to invest in several types of writing partners..

    Virginia Foodie Essentials:

    • When looking to work with food bloggers, look for bloggers who are a good fit for your brand. - Georgiana Dearing
    • Before you sign any contracts with a food blogger, ask for use rights for the recipe and the photographs. - Georgiana Dearing
    • It's a confusing industry. So, you’d want someone who can add insights to your brand, not someone that you’d need to educate. - Georgiana Dearing
    • Never consider paying an influencer with free products. - Georgiana Dearing
    • A food blogger who posts on their site can help raise awareness of your brand to a new audience and provide validated backlinks to your site, which helps improve your organic SEO search results. - Georgiana Dearing
    • One way to get evergreen content is to form a relationship with a writer who will develop your brand story over multiple posts. - Georgiana Dearing
    • Hiring a marketing expert is going to be your biggest investment but don't let the price scare you away. - Georgiana Dearing

    Key Points From This Episode:

    • Explore these written content investments to upscale your website and business:
      • Food Bloggers
      • Recipe Developers
      • Paid Writing
      • Marketing Experts
    • Food bloggers offer unique content and viewer traffic that links from their site to yours.
    • Recipe developers are direct hires whose contents stay within your domain.
    • Professional writers have different expertise levels and areas. 
    • It is more cost-saving to hire from a writing dashboard over time.
    • Marketing experts focus on strategizing content to drive your sales goals

    Follow The Virginia Foodie here:

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    How to Maximize the Return on Your Photography Budget

    How to Maximize the Return on Your Photography Budget

    Photography can make or break a food brand. Your photos set customer expectations and help create appetite appeal when you aren’t there to sell your brand or offer someone a sample to try.

    Photography can be an expensive investment, yet powerful images are vital for your brand’s message. When you finally decide to invest in new images, ensuring that these photos will serve you for several seasons and reasons is also a must.

    Understanding how and where you will use your images beyond the immediate project can help you maximize your return.

    Creative freedom and terms of use are on the pricier end of the spectrum. But there are affordable services you may use in the market, too. Hence, the emphasis on careful planning when allotting a chunk of your budget to marketing materials.

    In this episode, I cover 3 sources of food photography, give a range of cost expectations, and provide tips to consider how, where, and why to spend on each type of imagery. From online services for catalog photos to hiring a studio photographer or collaborating with food bloggers, I got you covered!

    Virginia Foodie Essentials:

    • Evergreen content is anything you create that can live beyond a single use. - Georgiana Dearing
    • When planning your budget and deciding how to invest in your marketing assets, be sure to consider the life of the content. - Georgiana Dearing
    • People love to support craft beverage brands by making work-in trade. What you need to remember is that nothing is really free. - Georgiana Dearing
    • A pro photographer should be the person you turn to when trying to capture lifestyle imagery and very specific brand messaging. - Georgiana Dearing

    Key Points From This Episode:

    • You control content in these 5 places:
      • Your Website
      • Your Packaging
      • Your Sell Sheets and Catalogs
      • Email Marketing
      • Social Media Streams
    • Evergreen content is a way to make your marketing budget stretch further. Evergreen content is anything you create that lives longer than a single campaign.
    • The opposite of evergreen content is trending content or anything with a limited lifespan in your communication channels. 
    • Planning photography beforehand ensures you can get the most use out of the photos you purchase. Plan your photoshoots before you seek quotes.
    • Catalog photography is necessary for eCommerce and your sell sheets and catalogs.
    • Catalog photography can also be used in social media and email marketing, especially if you are able to change the background to a more exciting, topical style.
    • Professional photographers are your most significant investment, giving you the broadest creative control.
    • Hire Professional photographers for lifestyle photography and photos that convey a brand message. 
    • Food Bloggers are another resource for photography, but they give you limited creative control.
    • Use stock photography and copyright-free images thoughtfully and with caution.
    • Read the fine print of your contracts and licensing agreements.
    • Hiring a photographer can be complicated and expensive, but you can get the most potential out of your product.

    Follow The Virginia Foodie here:

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    #166. How Do I Grow My Email List?

    #166. How Do I Grow My Email List?

    If there's one thing entrepreneurs often struggle with, it's knowing how to grow their email list. 

    In today's podcast episode, Amy teaches you what to pay attention to when creating a new lead magnet and how to effectively grow your email list. 

    Get a written recap on how to grow your email list through www.fastforwardamy.com/166

    Download the free guide; Grow Your Email List here: www.fastforwardamy.com/growyourlist.

    If you want access to my 24 minute FastForward Million Method training, go to Instagram on @fastforwardamy and message me the word 'method'. I'll send over the video training so you can start scaling your 6 figure business to 7 figures, this year!

    Do you want to stop being a slave to your boss, your schedule or your clients?
    Become your own boss with my coaching program, the Business Freedom Elevator™ Fast Track, as more than 1500 entrepreneurs have done before you. Grab 1 of the first 100 spots and your €500 discount NOW at https://www.fastforwardamy.com/elevator.



    How to Come Up with Killer Topics for Your Podcast (Almost Every Time)

    How to Come Up with Killer Topics for Your Podcast (Almost Every Time)

    You know you want to start a podcast, but which topic and when ?

    In this episode, Sinead shares the secret sauce to creating endless content ideas for your show. Whether you're just starting out or you've been podcasting for years, this advice will help you take your show to the next level! 

    This is the First Leg of the C3 Framework: Content and Creativity, although this is more of a visual lesson you catch us on youtube- but feel free to listen along.

    Content creation doesn't have to be a hamster wheel, you can easily turn your podcast into a content marketing strategy - and I show you how!

    In the next episode we discuss, the second leg of Podcast Success , see* you there

    Podcast Produced by Her Voice Hub

    Podcast Hosted By Sinéad Acevedo connect on Instagram here

    Top 10 Time Saving Tips to go from "Busy" to Productive! Part 1

    Top 10 Time Saving Tips to go from "Busy" to Productive! Part 1

    Top 10 Time Saving Tips to go from "Busy" to Productive! This is a 2 part series. Inside this episode Jenny shares Tips 1-5. By the way Tip #5 is her favorite! Hit the subscribe button and come back next week for Tip 6-10. 

    1. Create Templates
    2. Create Evergreen Content
    3. Avoid Context Switching
    4. Plan Focused Work
    5. Mega Batching

    Follow on Instagram: https://www.instagram.com/jenny_peterson/
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    Want to get a text reminder when new episodes drop? Text the word PODCAST to 385-220-8658.

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    Executing an Authentic Digital Marketing Strategy in Luxury Real Estate with Andrew Hong

    Executing an Authentic Digital Marketing Strategy in Luxury Real Estate with Andrew Hong

    Topics covered and questions you’ll uncover during this episode:

    • Why “segmenting” your email list is key for sending the right marketing messages to the right people, creating a bespoke experience, and getting better results
    • The importance of understanding technology’s role in facilitating the customer or client experience, and why it’s still essential to provide excellent face-to-face communication and service
    • How to think about the content you create and share, and how to create content that’s actually useful for your email list
    • A simple approach to getting started with online content and marketing if you aren’t posting or creating content strategically already, whether you want to do it yourself or outsource the work

    Resources mentioned within the episode:

    #101. 6 Key Principles To Scale & Grow Your Business

    #101. 6 Key Principles To Scale & Grow Your Business

    Once your business is profitable, it's SO important that you keep growing because maintaining the same setpoint is like going backward. In this episode, Amy teaches you 6 key principles to growing and scaling your business, using her own and proven framework, the Wheel of Scalability. Consistently applying these principles has helped Amy scale from one-on-one coaching to fully scalable programs with +1000 active clients. Tune in to learn how you can keep growing and scaling your business, too.

    Find the written episode recap via: www.fastforwardamy.com/101. Do you want to learn the ins and out of scaling your business to 20K months? Sign up for the free webinar: www.fastforwardamy.com/20kmonths

    If you want access to my 24 minute FastForward Million Method training, go to Instagram on @fastforwardamy and message me the word 'method'. I'll send over the video training so you can start scaling your 6 figure business to 7 figures, this year!

    Do you want to stop being a slave to your boss, your schedule or your clients?
    Become your own boss with my coaching program, the Business Freedom Elevator™ Fast Track, as more than 1500 entrepreneurs have done before you. Grab 1 of the first 100 spots and your €500 discount NOW at https://www.fastforwardamy.com/elevator.



    6 Habits of Successful Selling Conversations with Steve Yastrow

    6 Habits of Successful Selling Conversations with Steve Yastrow

    Topics covered and questions you’ll uncover during this episode:

    • When to use a sales script and when to improvise
    • Why practicing Yastrow’s habit of “input over output” is key for closing more business deals and creating stronger client relationships
    • How to create “conversational momentum” to keep your prospect focused only on you and your conversation, versus the handful of other people and tasks competing for their attention
    • The different types of conversations that lead to creating an authentic connection
    • Why it’s important to “size up the scene” when you’re walking into a meeting with a prospect or client
    • How getting your prospect talking about themselves actually helps sell your service more than talking about your credentials
    • The right way to communicate your success without making prospects feel like you might be too busy to work with them

    Resources mentioned within the episode:

    #96. 6 Ways to Grow Your Email List Exponentially

    #96. 6 Ways to Grow Your Email List Exponentially

    Email marketing is the sh*it, and if you get it right, it can help you get even more sales and grow your business. Maybe you've already given email marketing a shot, created (what you think is) an awesome lead magnet, but now it's not growing your list like you thought it would. In today's podcast episode, Amy teaches you what to pay attention to when creating a new lead magnet and how to get new subscribers on your list using automation. That means less effort, more return on investment.

    Get a written recap of Amy's email marketing rules via www.fastforwardamy.com/96.

    Download the free guide; Grow Your Email List here: www.fastforwardamy.com/growyourlist.

    If you want access to my 24 minute FastForward Million Method training, go to Instagram on @fastforwardamy and message me the word 'method'. I'll send over the video training so you can start scaling your 6 figure business to 7 figures, this year!

    Do you want to stop being a slave to your boss, your schedule or your clients?
    Become your own boss with my coaching program, the Business Freedom Elevator™ Fast Track, as more than 1500 entrepreneurs have done before you. Grab 1 of the first 100 spots and your €500 discount NOW at https://www.fastforwardamy.com/elevator.