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Lee Benson is the Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs — companies dedicated to helping businesses create value effectively. With over 30 years of experience in business, including experience founding seven companies with exits ranging from a few million dollars well into nine figures, he is a value creation expert.

Lee developed the innovative MIND Methodology (Most Important Number and Drivers Methodology) — a business operating methodology designed to strengthen teams by aligning every action with their core objectives — which has seen teams he works with accelerate their growth and impact. He is also a sought-after speaker, best-selling author, and a strong advocate for continuous improvement and innovation. 

In this episode…

What actionable steps can you take to improve your processes and help your team work better to accelerate your growth as a business?

According to Lee Benson, a seasoned expert in value creation, traditional goal-setting does not stand the test of time when it comes to realizing business core objectives. Many traditional goal-setting approaches, such as using OKRs, often get diluted or completely lost within company or organizational teams. As such, it is critical to determine approaches that drive productive behaviors and connect your team to core objectives. Lee’s MIND Methodology (Most Important Number and Drivers Methodology) — an approach rooted in aligning individual action to a company’s desired outcomes, whether profit or impact — provides actionable steps to nurture value creation culture for your business. 

In this episode of the Inspired Insider Podcast host, Dr. Jeremy Weisz sits down with Lee Benson, Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs, to discuss innovative value creation. Lee talks about creating a culture of value creation within families — the idea of the “Value Creation Kid,” the Most Important Number (MIN) in business goal-setting, and approaches that drive team collaboration when executing core objectives.

Lee Benson is the CEO of Execute to Win (ETW), a consulting firm helping organizations improve results through fostering intentional leadership, strategy, execution, and culture. He has over 25 years of experience as a CEO and has founded seven companies with exits ranging from low-figure millions to over nine figures. After selling Able Aerospace Services to Textron Aviation for nine figures, Lee committed to helping leaders maximize their potential. In June 2022, he published his first book, Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win.

In this episode…

It is unlikely that most employees can recite their company's core values. Even for those who are familiar with the values, they may not fully understand them. So, do company values contribute to an organization's success?

A company's mission statement aims to persuade customers to use its products or services and to serve as a reminder to employees. If employees do not add value to an organization, their jobs may be at risk. That’s why Lee Benson, a veteran CEO, created the MIND Methodology (Most Important Number and Drivers Methodology), a practice that focuses on behavior over value. This approach encourages employees to complete assigned tasks on time and in sequence. The MIND methodology is effective in increasing employee engagement and productivity. When employees understand and believe in their company's values, they are more likely to be motivated to do their best work.

In this episode of the Talent Wins podcast, Chris Mursau sits with Lee Benson, CEO of Execute to Win (ETW), a consulting firm for high-achieving leaders, to discuss how organizations can better run a business using the MIND Methodology. Lee elaborates on the Leadership Audit Checklist, MIND Methodology, and understanding the most important number. 

Resources Mentioned in this episode

• Chris Mursau on LinkedIn
• Topgrading on LinkedIn
• Topgrading
• Lee Benson on LinkedIn
• Evaluate To Win (ETW)
• Your Most Important Number: Increase Collaboration, Achieve Your Strategy, and Execute to Win by Lee Benson