expectation effect

Kann man sich Lebensmittel durch Erwartungshaltung gesund denken? Tatsächlich untersuchen Forscher gerade die Wechselwirkungen zwischen den Gefühlen, die wir beim Essen von Lebensmitteln haben, und den körperlichen Reaktionen, die folgen. Besonders aufschlussreich sind hierbei die Hormonproduktion und die Reaktionen in unserem Verdauungstrakt. Der Wissenschaftsautor David Robson beschreibt in seinem Bestseller „The Expectation Effect“ die Art und Weise, wie Gedanken die Fähigkeit haben, körperliche Reaktionen auf Lebensmittel zu verändern. Diese Erwartungshaltung oder auch Placeboeffekt ist in Bezug auf Krankheiten gut erforscht. Die Rolle, die die Erwartungshaltung in der Ernährung spielen könnte, wird von Wissenschaftlern gerade untersucht und es gibt schon sehr interessante Studien dazu.

Have you ever noticed that many cold and flu remedies contain little more than honey and water? Have you ever gone to the doctor feeling ill and felt significantly better almost straight away? The placebo effect is a long observed phenomenon in medicine, but the same expectation effect also impacts most other areas of life.

If you read five-star reviews before visiting a restaurant, it primes you for a great experience. If you’re watching a film that everyone you know loves, you’re also far more likely to react positively to it. My guest on this week’s podcast is an expert in the effect of expectation.

Listen and learn:

• Why the placebo-pain connection is so strong
• How “open label” placebos can be just as effective
• The lesser-known nocebo effect and its risks
• How to ethically leverage the expectation effect in your life

Links

David’s Site

ABOUT OUR GUEST

David Robson is a science writer who explores the human brain, body, and behavior. He graduated from Cambridge University with a degree in mathematics. He wrote extensively about misinformation during the COVID pandemic and mental health. He is the author of The Intelligence Trap, and his newest book, The Expectation Effect. 

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David Robson is an award-winning science writer specialising in the extremes of the human brain, body and behaviour.

David’s first book, The Intelligence Trap, Why Smart People Make Dumb Mistakes is a fascinating read and his second book The Expectation Effect: How Your Mindset Can Transform Your Life, it is “a journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you”. 

In this book David Robson takes us on a tour of the cutting-edge research that reveals the many profound ways that our expectations shape our experience. Bringing together fascinating case studies and evidence-based science, The Expectation Effect uncovers new techniques that we can all use to improve our fitness, productivity, intelligence, health and happiness.

Of course, you can’t just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life, and in so doing start real psychological, physiological and behavioural change. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live.

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