experience review

What is customer experience, and why does it involve a multi-disciplinary team? Our guest today is Gene Lee, the Chief Experience Officer at Mailchimp. You’ll learn about the “bookends” and curating touchpoints in the customer journey, conducting experience reviews, using Voice of the Customer data to prioritize roadmaps, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

• Mailchimp – the popular email marketing platform
• Razorfish, Chase, Scholastic, PlayStation – Gene’s previous places of work
• Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
• Mailchimp's style guide on Voice & Tone
• Figma – a vector graphics editor and prototyping tool
• Miro – a visual collaboration tool
• Qualtrics – Voice of the Customer tool
• Userlist – Jane’s SaaS product
• Follow Gene on LinkedIn
• Become Gene’s mentee at ADPList

This episode is brought to you by Zeplin. Designers are most comfortable in their own design tool, and that’s the way it should be. But design files can be complex to other team members, and explaining them takes up time that could be spent designing and building! That’s why designers use Zeplin to organize their screens, show user journeys, and present their files to the team. Sign up for free at zeplin.io to get started.

Interested in sponsoring an episode? Learn more here.

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Escape Room

Welcome to The Guys Review, where we review media, products and experiences. 

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Read emails!

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Escape Room

According to wikipedia: An escape room, also known as an escape game or exit game, is a game in which a team of players discover clues, solve puzzles, and accomplish tasks in one or more rooms in order to accomplish a specific goal in a limited amount of time. Bufflo Bill was a BIG fan of escape rooms... I'd Fuck me.

In spite of the name, escaping a room may not be the main goal for the players, nor is the game necessarily confined to a single room.

Early escape rooms drew insperation from haunted houses,  scavenger hunts, and interactive theater, such as Sleep No More, which was debuted in New York in 2003. An additional inspiration for escape rooms came from the "escape the room" genre of video games that challenged players to locate clues and objects while within a single room.

The earliest concept to resemble a modern escape room was True Dungeon, which premiered at GenCon Indy in Indianapolis, in July 2003

The first known fatal accident to occur in an escape room was the death of five 15-year-old girls in a fire in Poland, on January, 4, 2019. According to the state firefighting service, the chief failure that led to the deaths was the lack of an effective evacuation route... In an escape room... Shortly after the accident, authorities ordered safety checks in escape rooms across Poland and 13 more such establishments were shut down for safety flaws as a result. So, I guess you could say there was no escaping those rooms...

Industry:

As of November 2019, there were estimated to be over 50,000 escape rooms worldwide.

The UK has seen the market grow by over the past 5 years by 93%, 148%, 409% and 43%.

According to Room Escape Artist . com (https://roomescapeartist.com/2020/08/24/escape-room-industry-report-2020/)

As of February 2021, there are 2,080 escape room facilities in the United States.

In comparison, in August 2020, there were 2,250 escape room facilities in the United States. In the past 6 months, we’ve experienced a 7.5% decrease in the number of facilities.

In 2017, the average escape room business saw $256,860 in booking revenue, representing a 11.45% YoY (Year over Year) increase.

US escape room industry is expected to hit $465.5 million over the five years from 2020 to 2025.

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Waxing

Welcome to The Guys Review, where we review media, products and experiences. 

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According to FloraWax.com

(http://www.florawax.com/the-history-of-waxing#:~:text=Waxing%20originated%20in%20Egypt.,concern%20were%20legs%20and%20underarms)

Waxing originated in Egypt as early as 3000 BC, but definately confirmed in 1150 BC, it was reported that the bodies of women in Ramses III harem were smooth and hairless. Most areas of concern were legs and underarms.

During the Roman empire, Roman bourgeois men liked their legs smooth. Methods of hair removal ranged from cocoa shells to resins and at times extreme to include bat’s blood for waxing eyebrows. Areas of concern were chest, underarms, legs, arms, upper lip and nose.

During the Middle Ages hairy skin ruled. But that changed with the return of the crusaders from Africa who brought natural resins that revolutionized the practice of waxing. To keep the hair from growing back, they used unusual ingredients such as arsenic sulfur, liquid chalk, bats, frog blood and ash with vinegar were among many practices.

Since the 80’s body waxing saw an increase in the numbers of women that wax. Today intimate waxing (known as Brazilian) is wildly popular followed by legs, underarms, facial and backs

New hair will not grow back in the previously waxed area for four to six weeks, although some people will start to see regrowth in only a week due to some of their hair being on a different human hair growth cycle

Almost any area of the body can be waxed, including eyebrows, face, pubic hair (called bikini waxing), legs, arms, back, abdomen, knuckles, and feet

Two types: Strip waxing and Stripless waxing.

A July 25, 2020 article from Globe News Wire says The Hair Removal Wax market in the U.S. was estimated at US$2.6 Billion in 2020; $9 Billion by 2027, growing at a CAGR (compound annual growth rate) of 8.1% over the period 2020-2027 (https://www.globenewswire.com/news-release/2020/07/25/2067568/0/en/Global-Hair-Removal-Wax-Industry.html#:~:text=The%20Hair%20Removal%20Wax%20market,Billion%20in%20the%20year%202020).
 

Karen questions:

-How long have you been doing this

-What sort of training is involved?

-What is the most painful part of the body to be waxed?

-Any tips for common folk?

-What do we need to do AFTER?

-Any good stories?

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