Explore "experienceeconomy" with insightful episodes like "Good Solutions to Awkward Problems with David Ryan Bonelli", "How Not To Poison Your Best Customer Relationships with Special Guest Steve Buzogany.", "How Not To Poison Your Best Customer Relationships with Special Guest Steve Buzogany.", "Customer Experience is Everything with Special Guest Drake Scifers" and "Customer Experience is Everything with Special Guest Drake Scifers" from podcasts like ""360 Pulse", "Customers First Podcast", "Customers First Podcast", "Customers First Podcast" and "Customers First Podcast"" and more!
Join Tacey and her special guest, CEO of the Appreciation Advocate, Steve Buzogany, as they experience how not to poison your best customer relations through appreciation.
Steve believes in this concept so much he has built his business around helping companies show their customers the appreciation they all deserve.
Relationship building and truly getting to know your customer is at the heart of all he does and we all should do. Without that caring and genuine thirst for knowledge about your customer and all they do, how will you ever build brand loyalty?
It is the one way you can truly stand out to your customer and if you don't do it, someone else will.
Steve's contact info:
Website: AppreciationAdvocate.com
Steve's Free E-Book Set for you: https://appreciationadvocate.com/sales57965515
Tacey's Contact info: https://www.taceyatkinson.com
Join Tacey and her special guest, CEO of the Appreciation Advocate, Steve Buzogany, as they experience how not to poison your best customer relations through appreciation.
Steve believes in this concept so much he has built his business around helping companies show their customers the appreciation they all deserve.
Relationship building and truly getting to know your customer is at the heart of all he does and we all should do. Without that caring and genuine thirst for knowledge about your customer and all they do, how will you ever build brand loyalty?
It is the one way you can truly stand out to your customer and if you don't do it, someone else will.
Steve's contact info:
Website: AppreciationAdvocate.com
Steve's Free E-Book Set for you: https://appreciationadvocate.com/sales57965515
Tacey's Contact info: https://www.taceyatkinson.com
Join Tacey and her Special Guest Life-Long Entrepreneur Drake Scifers discuss their thoughts on Customer Experience being Everything!
Drake goes into how he discovered that they were many businesses that were not realizing that experience is the most valuable asset any company has but sadly is also the most under utilized.
He walks us through some real life scenarios he brought this practice to success and how you can use those types of tools for your own success.
From real estate to internet services, Drake tells how not only he set himself apart from the crowd but how he hopes to be of service to you.
Drakes contact info:
LinkedIn: https://www.linkedin.com/in/drakescifers/
Email: drake@contentgym.tv
Tacey's contact info is all : https://www.taceyatkinson.com
Join Tacey and her Special Guest Life-Long Entrepreneur Drake Scifers discuss their thoughts on Customer Experience being Everything!
Drake goes into how he discovered that they were many businesses that were not realizing that experience is the most valuable asset any company has but sadly is also the most under utilized.
He walks us through some real life scenarios he brought this practice to success and how you can use those types of tools for your own success.
From real estate to internet services, Drake tells how not only he set himself apart from the crowd but how he hopes to be of service to you.
Drakes contact info:
LinkedIn: https://www.linkedin.com/in/drakescifers/
Email: drake@contentgym.tv
Tacey's contact info is all : https://www.taceyatkinson.com
In today’s episode we are joined by Terry Coutsolioutsos, Senior Vice President of Sales Operations, Marketing, and Communications at Siemens Healthineers. We discuss how the “experience economy” has become so critical for business, yet the life sciences industry still struggles to meet the needs of both their customers and employees. Tune in to learn how these companies can use data and analytics, and the right mindset, to adapt quickly.
IN THIS EPISODE:
[2:50] Why has the “experience economy” become so important, not just for MedTech but for the success of every business?
[5:28] What are the current trends in the experience economy?
[9:03] The key customer experience changes that must be made by Med Tech companies.
[11:25] How do organizations adapt to the generational differences in its workforce? How do they keep these different generations engaged?
[14:43] The role played by data and insights in driving both customer and employee experiences.
[17:39] The challenges organizations face in collecting, analyzing and using data to drive experiences.
[19:50] How must leaders adapt in this environment? Does there need to be a change in their mindset?
KEY TAKEAWAYS
BIO:
Terry Coutsolioutsos has over 30 years of medical device and technology experience across multiple market segments and specialty verticals. He has worked at companies like Siemens Healthineers, Abbott Vascular, and Boston Scientific, and has built a long and successful career in sales, marketing, commercial operations, and strategic corporate accounts. Most recently, Terry led the Marketing, Commercial Operations, and Communications teams for Siemens Healthineers North America, where his team was chartered with cohesively positioning and marketing the company, demonstrating value to key decision-making customer segments, and supporting a harmonized approach to sales operations excellence.
Terry Coutsolioutsos on LinkedIn
Joe Pine, one of the thought leaders of modern-day capitalism offers fresh thinking on how you lead, market, sell, teach, engage and create memories that last a lifetime, through experiences that matter.
In 1999 by Joe Pine and Jim Gilmour published the Experience Economy, Work is Theatre, and Every Business is a Stage. Today it is considered one of the top 100 business books of all time. This book changed my life, and what Joe Pine shares with you today about his new thinking might change how you approach engaging and persuading all the stakeholders who matter to you.
I was seven years into building my new agency, Capital C, and we struggled with why we mattered. After reading their book, I bought into their thesis that the next economic progression is the experience economy. That value and being valued was through the experiences you offered, not the products or services you sold. I realized that our future as an agency would be to create experiences where consumers could engage with our client's brands in-store or in the marketplace. Six years later, we won Agency of the Year.
In this episode, Joe Pine talks about the key findings from his new book including our move online and the use of technology. Joe shares his recipe for creating experiences that create value for you and are valued by following the four 'E's - education, entertainment, esthetics, and escape.
When Cirque de Soleil files for bankruptcy protection you realize how fast the sun has set on the event business. To find out what it will take to stage a comeback I chat with brothers David and Stephen Shaw , who are Canadian born, and have become global thought leaders in different segments of the event business.
David Shaw is the Senior Vice President, International and Content at UFC. David talks about the importance of being first.
Stephen Shaw is the co-founder of Round Room, his resume includes producing for the Rolling Stones, Oprah, Broadway Productions and major touring exhibits like Jurassic Park. Stephen talks about how the concept of immersive experiences will change because of COVID and through technology.
In this exclusive I chat with the Shaw Brothers about their upbringing, I seek their insights into the world of entertainment and putting smiles on people’s faces, and ideas on how Canada can stop the drain of talent like these two.
What advice can you give parents to kind of bring up and raise the kids? (01:07)
- Kids need to understand the value of the dollar and the value of hard work
- Respect and not only respect for your contemporaries and your peers, but respect for people of all ages, races and ethnicities
What is considered exceptional in the experience economy? (02:29)
- Creating a balance between your audience, the content and accessibility
- Incorporating experiences that appeal to your fans, both the hardcore and casual fans
- Diversifying the content experience with traditional elements and immersive experiences
- Accessibility is key, providing multiple customer journeys that appeal across all age groups and geographic markets
How David scaled the UFC brand (03:30)
- Be first is a key maxim that drives the brand forward. A decade ago UFC was one of the sports franchises to live stream live events, on Facebook.
- Unable to secure favourable pay-per-view deals, they adopted social media to connect with their audience and disseminate information and to market their product.
- They created a sports product that transcends language, it transcends borders and geography and it transcends ethnicity and religion.
The role technology will play in the future of entertainment (04:50)
- Technology enables the UFC to connect their product with a customer, wherever they are via whatever medium or platform they wish, be it satellite, cable, Facebook, etc
- VR and AR has heightened the content experience and online ticketing has enabled greater accessibility
How will the experience economy come back from the COVID pandemic? (06:27)
- Until there is a vaccine it will be a long road to recovery
- A slue of strict health and safety protocols and measure will be implemented
- One needs to look to new revenue streams, particularly in digital media
- Develop new sponsorship assets
To watch, listen, and read more go to https://chatterthatmatters.ca and don’t forget to subscribe to my Youtube Channel: https://www.youtube.com/channel/UCcGvzmw9MFkUcGylrFA2xCQ/?sub_confirmation=1
Links and References
Stephen Shaw, Founder, Round Room Live
https://www.linkedin.com/in/stephen-shaw-98170019/
Website - https://roundroomlive.com
Facebook - https://www.facebook.com/roundroomlive/
Instagram - https://www.instagram.com/round_room_live/
Twitter - https://twitter.com/RoundRoomLive @RoundRoomLive
LinkedIn - https://www.linkedin.com/company/round-room-live/
David Shaw, SVP International and Content, UFC
https://www.linkedin.com/in/david-shaw-47393228/
Website - https://www.ufc.com
Facebook - https://www.facebook.com/UFCCanada/
Twitter - https://twitter.com/ufc_ca
Instagram - https://www.instagram.com/ufc/
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