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    #eyecare

    Explore " #eyecare" with insightful episodes like "Marketing at its Core - With Doug Zarkin", "Law of Optometry w/ Dr. Marquardt", "Pain Without Stain" and "Marketing" from podcasts like ""Finding Fire", "Talk Law Radio Podcast", "Try Not To Blink" and "Try Not To Blink"" and more!

    Episodes (4)

    Marketing at its Core - With Doug Zarkin

    Marketing at its Core - With Doug Zarkin

    "Marketing at its core is about positioning a product, service, or brand to a consumer, motivating them to take the action you want them to take, when you want them to take it." 
    - Doug Zarkin, Chief Marketing Officer, Pearle Vision 

    A few years ago we attended a conference where Doug Zarkin, Chief Marketing Officer at Pearle Vision,  was a keynote speaker. Doug  talked about the importance of branding, what a marketer is (beyond the textbook definition), and how to get into the mindset of a consumer to motivate them to take action.  We didn't get a chance to connect with Doug immediately after the conference, but we're so fortunate that he was willing to share his knowledge and insight on the Finding Fire Podcast. 

    This conversation with Doug  reminds us why we are so passionate about marketing. Not only did we learn a lot about marketing and branding through this conversation, but we were able to get back to our own roots, both having our Master’s degree in marketing. It is evident that Doug is a prime example of someone who is living his passion day in and day out. 


    Law of Optometry w/ Dr. Marquardt

    Law of Optometry w/ Dr. Marquardt

    Dr. Terry T. Marquardt, OD practiced optometry during a time when developments in medicine, treatment techniques, and changes in the law gave optometrists a greater responsibility for treating eye disease and vision correction. Prior to the 1970s, people living in rural areas and smaller towns of the United States did not have access to eye care for eye infections and eye injuries. The law required ophthalmologists to treat eye infections and eye injuries. People had to travel to big cities where ophthalmologists were located. The healthcare system for the eye was inefficient. People had to travel 100 miles to get treatment for infections and minor surgical procedures. State laws expanded the type of care, treatment, and medicine optometrists were licensed to provide to patients, and optometry schools expanded education and training for that care, treatment, and medicine. Now, ophthalmologist are specialty trained eye surgeons, optometrist are medically trained eye doctors, and opticians are like pharmacists who fills the prescriptions. In New Mexico, where Dr. Terry T. Marquardt, OD focused his optometry practice, major changes in the law were as follows: 1977, Diagnostic Pharmaceutical Legislation, Signed by Governor Apodaca 1985, Therapeutic Pharmaceutical Legislation, Signed by Governor Anaya 1995, Oral Pharmaceutical Legislation – Schedule III-V with some restrictions, Signed by Governor Johnson 1997, SB 277, Laser Legislation passed by the New Mexico House of Representatives and the New Mexico Senate, but Vetoed by Governor Johnson 2003, HB 248, Contact Lens Release Legislation, Signed by Governor Richardson 2007, SB 367, Minor Surgical Procedures & Injections Legislation, Signed by Governor Richardson 2015, SB 367, Hydrocodone Schedule II, No restriction on pharmaceuticals Schedules III-V, Enable the New Mexico Board of Optometry to issue declaratory rulings on what constitutes the scope of practice of optometry in accordance with the Optometry Act, Signed by Governor Martinez 2017, HB 364, Patient Protection Legislation, Prohibiting Online Eye Exam, Requiring In-Person Eye Exams, Vetoed by Governor Martinez 2019, HB 242, Patient Protection Legislation, Prohibiting Online Eye Exam, Requiring In-Person Eye Exams, Signed by Governor Lujan Grisham

    See omnystudio.com/listener for privacy information.

    Pain Without Stain

    Pain Without Stain

    Jimmy and Roya discuss the topic of pain in the eye as well as how to diagnose and treat.


    SOURCES 

    2020 Glance -- https://modernod.com/2020-glance

    Ocular neuropathic pain. Rosenthal 2014 Br J Ophthalmol https://bjo.bmj.com/content/bjophthalmol/100/1/128.full.pdf

    Corneal Nerves in Health and Disease. 2014 Survey in Ophthalmology https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4004679/

    MANAGING NEUROPATHIC PAIN, EyeNet Magazine Dec 2018 by Gabrielle Weiner https://www.aao.org/eyenet/article/managing-neuropathic-ocular-pain

    AST + NCP: https://www.ncbi.nlm.nih.gov/pubmed/30685437

    Review: Neuropathic Pain and Dry Eye: Anat Galot et al. Ocular Surf Jan 2019 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5756672/

    https://www.ophthalmologymanagement.com/issues/2019/september-2019/when-it-8217;s-not-dry-eye-disease



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