fire tv

Amazon also announced other updates to its streaming devices, including the Fire TV Soundbar.

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Join us in the AI Guild. Chat with MECLABS AI to learn more – MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa)
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We all know that if we run a marketing experiment, we can get a loss.

But here’s a topic that is discussed less often.

Sometimes you just didn’t get that win…yet. You need to make sure to let your test run its course.

Or as this episode’s guest describes it in her podcast guest application, “Everything is expensive until it starts working.”

Here to share the story behind that lesson, along with many more lesson-filled stories, is Colleen O’Brien, Chief Communications Officer and Head of Strategy, Armoire (https://www.armoire.style/).

Armoire has raised $13 million in funding so far, and investors include Microsoft CEO Satya Nadella. Its customer base has grown more than 100% year over year.

Over the past year, O’Brien has earned 15 top-tier press mentions for Armoire, including The New York Times, The Wall Street Journal, Condé Nast Traveler (and now, the How I Made It In Marketing podcast).

Stories (with lessons) about what she made in marketing

Some lessons from O’Brien that emerged in our discussion:

• Brand affinity isn’t static
• Do something right, once
• Find your partner in crime.
• Give people something to react to
• Go back to the brief
• Everything is expensive until it starts working

Related content discussed in this episode

What is Data? A discussion about getting value from your marketing analytics (https://sherpablog.marketingsherpa.com/marketing/value-from-marketing-analytics/)

Creative Marketing: Does it all make sense? (Podcast Episode #19) (https://www.marketingsherpa.com/article/interview/creative)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

This article was distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more articles like this one.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Neste The Big Ones, destaque às mais recentes inovações e movimentos estratégicos da IBM, Amazon e Google.

• IBM anuncia estúdio de criação de I.A. para empresas 
• Amazon anuncia canais de vídeo para Fire TV
• Google junta equipas de IA e cria Google DeepMind

Saiba mais sobre inovação e nova economia em supertoast.pt. 

Amazon announced a new Fire TV Cube, Google launches the Chromecast with Google TV HD, MGM is renaming Epix, Google is killing Stadia, and The Logitech G Cloud Gaming Handheld is real.

The post Entertainment 2.0 #601 – Jiffy Lube+ appeared first on The Digital Media Zone.

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• Chilla is sharing the Ring video doorbell as his Awesome Thing of the Week.
• Chilla is talking about the Ring doorbell depth sensor.
• We're discovering the networking opportunities with the Ring video doorbell.
• Brian is sharing his Fire TV Cube as his Awesome Thing of the Week.
• Brian is also sharing the Ignite Pro bluetooth PA system as an extra Awesome Thing of the Week.
• Sorg's Awesome Thing of the Week is gaming related with some Twitch updates.
• Project Rush is now Premiere Rush.
• There's a sweet Mario Kart bar in Toronto.
• WIRED + Apple TV = A new way to watch WIRED content.
• Have some screenshots you're trying to clean up and fit into product demos on every Apple device? Someone has created a shortcut just for you!
• Chilla is talking about some interesting recipe shortcut scripts you can run on your devices.
• Have an Apple device? Their original shows may be free, as long as you're using the TV App.
• Chilla is impressed with Apple device parental control options. He's looking for Android to step their game up.