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first-party
Explore " first-party" with insightful episodes like "15 Minutes on… Restaurant Tech with George Jacobs of Acelerate", "Why The Trade Desk Is Pushing the Ad Industry So Hard to Not Let the Walled Gardens Decide Its Fate", "How Zillow Uses Data and Content to Figure Out if You Are Buying a New Home - Or Just Fantasizing" and "Juliana Jackson - What have you missed when calculating your CLV? (#14)" from podcasts like ""Inspired in 15", "Next in Media", "Next in Media" and "WHAT the Data?!"" and more!
Episodes (4)
Why The Trade Desk Is Pushing the Ad Industry So Hard to Not Let the Walled Gardens Decide Its Fate
The Trade Desk’s Chief Operating Officer, Michelle Hulst discusses the ‘real anxiety’ marketers felt upon learning of the upcoming deprecation of third-party cookies, and why she was initially frustrated when Google delayed the timeline. At the same time, Hulst believes this period of adjustment is exactly what digital marketers needed to rethink how they connect with consumers, and the need to reaffirm the 'quid pro quo' between advertising and customers.
Guest: Michelle Hulst
Host: Mike Shields
Producer: Kenya Hayes
How Zillow Uses Data and Content to Figure Out if You Are Buying a New Home - Or Just Fantasizing
Aimee Johnson, CMO of Zillow Group, and Anda Gansca, CEO and Founder of Knotch, discuss how marketers are trying to balance their urgent need to acquire first-party data versus actually servicing customers. Aimee and Anda also dive into how brands that may have overinvested in content, must now find ways to prove its value alongside the rest of their marketing spend. The two executives also predict that some brands may see Google's delay on cookie deprecation as an excuse to slow down, while others are racing ahead to revamp their data strategies.
Guests: Aimee Johnson, Anda Gansca
Host: Mike Shields
Producer: Kenya Hayes
Juliana Jackson - What have you missed when calculating your CLV? (#14)
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.