five on a bike

Care homes are always being encouraged to tell their positive stories.

You can only do this if you are on top of your PR and marketing. You need to know what to say and how to say it to different audiences across different media and marketing channels.

In our latest industry-leading podcast our experts discuss:

• Why care homes should focus on their positive human interest stories
• How to get the best value from any marketing and PR budget 
• How  video can bring any care home storytelling to life.
• Why positive marketing can be crucial in boosting a care home's reputation locally
• Finding and using good news stories from residents and their families.
  
  There is even some great advice to get your care home on local TV to share stories of great care.
  
  Join our experts; York Woodford-Smith, from Five On A Bike; Adam James, from Springup PR and Colette Lowe from Chew PR.
  
  Podcast hosted by Steve Hemsley and sponsored by soft skills training consultancy Hendrix Training.

Care Home Management is the UK's leading media brand for care home providers and managers.

On our latest industry-leading podcast, sponsored by Smooth Digital, we provide care homes with more expert advice on how to improve care and their care business using technology.

We cover:

• How technology can help to monitor residents' hydration levels
• How to use video to gather and record valuable evidence for CQC
• How younger employees can be involved in, and lead, your digital strategy
• Using technology to boost staff retention and reduce recruitment costs
• How technology can boost your learning and development programme
• Using technology to improve the management of care home finances
• How technology can reduce pressure on many parts of the care business

Join our expert panel of Ted Mellor from Sage Intacct, York Woodford-Smith at Five On A Bike, Rebecca Taylor from Aquarate and Hannah Jones from Radar Healthcare.

Podcast hosted by Alan Rustad.

Care Home Management is the UK's leading media brand for care home providers and managers.

In our latest podcast, publishing editor Steve Hemsley interviews Five On A Bike's managing director York Woodford-Smith about how using video in your care home marketing can boost occupancy rates.

Five On A Bike specialises in making videos for the care sector.

York discusses:

* How to create a great video
* Telling your positive care home story using video
* What makes great content
* How care homes are managed through the whole video production process
* Involving staff, residents and families
* Why using video does not cost as much as you may think
* How video fits into you overall care home marketing strategy

York also explains how using video can be a great tool for recruiting staff to your care home.

Care Home Management is the UK's leading media brand for care home providers and managers.

In this first Care Home Management magazine podcast, sponsored by myAko.com, we review the latest care home sector news, discuss the December issue and chat with editor Ailsa Colquhoun about the forthcoming magazine redesign in January. Also, hear an interview with Nadra Ahmed from the National Care Association on the departure of Andrea Sutcliffe from the CQC and why care home staff must be valued. We also look at the power of video to promote your care home with Five on a Bike's York Smith, and chat to myAko.com managing director Kevin Ashley about his company's new learning and employee engagement solution.

Care Home Management is the UK's leading media brand for care home providers and managers.