followup crm

In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals. Episode Highlights: • Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17) • How Followup CRM grew to over 2000 customers despite running a lean operation (2:22) • The biggest growth lever for Followup CRM and the power of a partner ecosystem (3:24) • Using webinars, stories and case studies to spur business growth (5:09) • How they are encouraging a greater adoption of software in the construction industry and inspiring the younger generation (8:02) • The next frontier of growth in the company (9:36) • Favorite books, apps, communities and business leaders (13:56) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-followupcrm-erick-vargas