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    franchise secrets

    Explore "franchise secrets" with insightful episodes like "The One Franchise That Has an Unfair Advantage Over All the Rest", "How to Avoid Rookie Franchise Development Mistakes", "The Cookie Brand That Is Blowing Up The Franchise World w/ Bennett Maxwell of Dirty Dough Cookies", "Proven Ways To Maximize The Lifetime Value Of Your Franchisees" and "The Top 3 Ways To Remove Yourself From Your Business Quickly" from podcasts like ""Franchise Secrets Podcast", "Franchise Secrets Podcast", "Franchise Secrets Podcast", "Franchise Secrets Podcast" and "Franchise Secrets Podcast"" and more!

    Episodes (26)

    The One Franchise That Has an Unfair Advantage Over All the Rest

    The One Franchise That Has an Unfair Advantage Over All the Rest

    Today, Erik is joined by Butch Mogavero, Owner, and CEO of Boulder Designs & Border Magic. 

     

    Both brands are part of Erik's portfolio brands--brands that he has equity, profit, and/or advisory shares in. 

     

    Erik and Butch do a deep dive into why these brands have such a killer return while having a simple business model. 

     

    Topics mentioned in this episode:

     

    -Boulder Design & Border Magic's "Secret Sauce"

    -How being a franchisee helped Butch become a better Franchisor

    -Why these brands are outpacing competitors in virtually every category

    -Why Butch decided to implement a franchise advisory council

    -Why Erik has advisory shares in the brands

    -and much more!

     

    Check out Boulder Designs & Border Magic here:

    Boulder Designs: https://www.boulderdesigns.net/

    Border Magic: https://www.bordermagic.com/

     

     

    Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

     

    Spotify: https://open.spotify.com/show/4BpskQS...

     

    Apple Podcasts: https://podcasts.apple.com/us/podcast...

     

    Learn more about my franchisee mastermind here:

    www.franchisetribe.com ⬅

     

    Learn more about my franchisor mastermind here:

    www.franchisortribe.com ⬅

     

    Learn more about my passive investing mastermind here:

    www.tribeofinvestors.com ⬅

     

    Want to buy a franchise? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617 ⬅

     

    Want to franchise your business? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617 ⬅

     

    Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

    http://www.youtube.com/channel/UCGL_D......

     

    Add Erik as a friend on Facebook: 

    https://www.facebook.com/erik.v.horn/

     

    Follow Erik on Instagram:

    https://www.instagram.com/erikvanhorn/

     

    Connect with Erik on Linkedin:

    https://www.linkedin.com/in/evanhorn/

     

    Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

    How to Avoid Rookie Franchise Development Mistakes

    How to Avoid Rookie Franchise Development Mistakes

    Today Erik is joined by Jesse Hudson, Senior Director of Franchise Development at Franchise Fastlane. 

     

    Erik and Jesse discuss the right way to implement Franchise Development--particularly when it comes to emerging brands. They also talk about potential red flags as well as good signs to look for as a franchise buyer.

     

    This episode will be extremely valuable for:

    -Emerging Franchisors

    -Franchise Buyers

     

    Check out a previous Franchise Secrets Episode with Jesse's wife, Amy, here: https://www.youtube.com/watch?v=ImhVM...

     

    Check out this episode of Franchise Secrets!

     

    Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

     

    Spotify: https://open.spotify.com/show/4BpskQS...

     

    Apple Podcasts: https://podcasts.apple.com/us/podcast...

     

    Learn more about my franchisee mastermind here:

    www.franchisetribe.com ⬅

     

    Learn more about my franchisor mastermind here:

    www.franchisortribe.com ⬅

     

    Learn more about my passive investing mastermind here:

    www.tribeofinvestors.com ⬅

     

    Want to buy a franchise? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617

     

    Want to franchise your business? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617

     

    Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

    http://www.youtube.com/channel/UCGL_D.....

     

    Add Erik as a friend on Facebook: 

    https://www.facebook.com/erik.v.horn/

     

    Follow Erik on Instagram:

    https://www.instagram.com/erikvanhorn/

     

    Connect with Erik on Linkedin:

    https://www.linkedin.com/in/evanhorn/

     

    Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

    The Cookie Brand That Is Blowing Up The Franchise World w/ Bennett Maxwell of Dirty Dough Cookies

    The Cookie Brand That Is Blowing Up The Franchise World w/ Bennett Maxwell of Dirty Dough Cookies

    Today Erik is joined by the founder of Dirty Dough, Bennett Maxwell. 

     

    Dirty Dough is exploding in the franchise space. As a direct competitor to Crumbl Cookies, they have some interesting key differentiators that set them apart to successfully scale into a nationwide brand. 

     

    Dirty Dough is one of Erik's portfolio brands--brands that he has equity and/or advisory shares in. 

     

    Erik and Bennett Discuss:

     

    -What are the best things about Crumbl Cookies?

    -What is Dirty Dough trying to do better than Crumbl Cookies?

    -Who is buying Dirty Dough franchises?

    -Why does Dirty Dough have a board of advisors?

    -Why is Erik on the board of advisors?

    -What is Dirty Dough's mission?

    -How does Dirty Dough give back?

    -How to grow a brand quickly without mistakes

    -How to hire rockstar people

    -and MUCH MORE!

     

     

    Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

     

    Spotify: https://open.spotify.com/show/4BpskQS...

     

    Apple Podcasts: https://podcasts.apple.com/us/podcast...

     

    Learn more about my franchisee mastermind here:

    www.franchisetribe.com ⬅

     

    Learn more about my franchisor mastermind here:

    www.franchisortribe.com ⬅

     

    Learn more about my passive investing mastermind here:

    www.tribeofinvestors.com ⬅

     

    Want to buy a franchise? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617 ⬅

     

    Want to franchise your business? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617 ⬅

     

    Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

    http://www.youtube.com/channel/UCGL_D......

     

    Add Erik as a friend on Facebook: 

    https://www.facebook.com/erik.v.horn/

     

    Follow Erik on Instagram:

    https://www.instagram.com/erikvanhorn/

     

    Connect with Erik on Linkedin:

    https://www.linkedin.com/in/evanhorn/

     

     

    Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

    Proven Ways To Maximize The Lifetime Value Of Your Franchisees

    Proven Ways To Maximize The Lifetime Value Of Your Franchisees

    Successful franchisors understand that happy, successful franchisees equal success for franchisors.

     

    How do you increase the lifetime value of franchisees? That is, how do you support your franchisees in such a way that they increase their success and optimize their value in your franchise system?

     

    Today, Erik breaks down this topic with Dr. John Hayes, Titus Professor for Franchise Leadership at Palm Beach Atlantic University in West Palm Beach, Florida. Dr. Hayes has worked in franchising since 1979 as an advisor to franchisors. He has owned several franchises and he served as the CEO of HomeVestors of America, a brand for real estate investors.

     

    This episode will be instrumental in helping franchisors realize what it takes to help franchisees achieve success and take them to their full potential.

     

    Enjoy this episode of the Franchise Secrets Podcast!

     

     

    Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

     

    Spotify: https://open.spotify.com/show/4BpskQS...

     

    Apple Podcasts: https://podcasts.apple.com/us/podcast...

     

    Learn more about my franchisee mastermind here:

    www.franchisetribe.com ⬅

     

    Learn more about my franchisor mastermind here:

    www.franchisortribe.com ⬅

     

    Learn more about my passive investing mastermind here:

    www.tribeofinvestors.com ⬅

     

    Want to buy a franchise? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617

     

    Want to franchise your business? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617

     

    Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

    http://www.youtube.com/channel/UCGL_D......

     

    Add Erik as a friend on Facebook:

    https://www.facebook.com/erik.v.horn/

     

    Follow Erik on Instagram:

    https://www.instagram.com/erikvanhorn/

     

    Connect with Erik on Linkedin:

    https://www.linkedin.com/in/evanhorn/

     

     

    Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

    The Top 3 Ways To Remove Yourself From Your Business Quickly

    The Top 3 Ways To Remove Yourself From Your Business Quickly

    In a follow-up to last week's episode, Erik gives you the Top 3 Ways to remove yourself from your business.

     

    “If you don’t have big dreams and goals, you’ll end up working for someone that does.”

     

    Have you heard that quote before?

     

    Here's a secret about that quote...you could be the one that you end up working for!

     

    Far too often, Entrepreneurs find themselves stuck in the day-to-day operations of their businesses.

     

    They lose the big picture purpose of why they set out to own their own business in the first place.

     

    The truth is, if you purchase a business only to work inside of it every day, you really just bought yourself a job...

     

    Let that sink in a bit...

     

    Here's what I want you to do:

     

    Grab a pen and paper and list the top 3 reasons why you should remove yourself from your business.

     

    Need some inspiration? check out last week's episode here: https://www.youtube.com/watch?v=_jz6g...

     

    Ok, great! Now check out today's episode to learn HOW to remove yourself from your business. 😎

     

    Enjoy this episode of the Franchise Secrets Podcast!

     

    Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

     

    Spotify: https://open.spotify.com/show/4BpskQS...

     

    Apple Podcasts: https://podcasts.apple.com/us/podcast...

     

    Learn more about my franchisee mastermind here:

    www.franchisetribe.com ⬅

     

    Learn more about my franchisor mastermind here:

    www.franchisortribe.com ⬅

     

    Learn more about my passive investing mastermind here:

    www.tribeofinvestors.com ⬅

     

    Want to buy a franchise? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617

     

    Want to franchise your business? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617

     

    Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

    http://www.youtube.com/channel/UCGL_D......

     

    Add Erik as a friend on Facebook:

    https://www.facebook.com/erik.v.horn/

     

    Follow Erik on Instagram:

    https://www.instagram.com/erikvanhorn/

     

    Connect with Erik on Linkedin:

    https://www.linkedin.com/in/evanhorn/

     

    Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

    3 Reasons To Step Out Of Your Business

    3 Reasons To Step Out Of Your Business

    In his book, The E-Myth, Michael Gerber coined the phrase:

     

    "Work ON Your Business, Not IN It."

     

    Here's his full quote:

    “Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.”

     

    While it may sound counterintuitive, Entrepreneurs understand the principle that your business serves you and not the other way around.

     

    Getting stuck in your business is often one of the toughest challenges business owners face. That's why I wanted to share 3 reasons I stepped out of my business.

     

    Reason #1 - 01:32

    Reason #2 - 03:47

    Reason #3 - 15:00

     

    What are more reasons why you would want to step out of your business?

     

    Enjoy this episode of the Franchise Secrets Podcast!

     

    Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

     

    Spotify: https://open.spotify.com/show/4BpskQS...

     

    Apple Podcasts: https://podcasts.apple.com/us/podcast...

     

    Learn more about my franchisee mastermind here:

    www.franchisetribe.com ⬅

     

    Learn more about my franchisor mastermind here:

    www.franchisortribe.com ⬅

     

    Learn more about my passive investing mastermind here:

    www.tribeofinvestors.com ⬅

     

    Want to buy a franchise? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617

     

    Want to franchise your business? Connect with me here:

    https://forms.gle/n4JedEuU5p7asE617

     

    Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

    http://www.youtube.com/channel/UCGL_D......

     

    Add Erik as a friend on Facebook:

    https://www.facebook.com/erik.v.horn/

     

    Follow Erik on Instagram:

    https://www.instagram.com/erikvanhorn/

     

    Connect with Erik on Linkedin:

    https://www.linkedin.com/in/evanhorn/

     

    Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

     

    Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.