173 - Frank Lippert on Go/No Go
How do you determine how to say no to new opportunities, or when it's a great project to pursue? David and Frank Lippert discuss the value of the Go/No Go process.
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.