fred schonenberg

What are possibilities for the food industry and specifically in dairy as we move through the COVID-19 pandemic? In DairyVoice episode 20, the guest is Fred Schonenberg of VentureFuel, which helped California Milk do a "shark tank" style program. Schonenberg shares insights with Joel Hastings of DairyBusiness News on what might lie ahead. 

He explains that what the pandemic has done is take any flaws in a company’s business model and accelerated the reality of whatever that vulnerability might be. Schonenberg suggests that organizations take a hard look at in the mirror and say, “Here are things that we have to address.  Let’s address them now before they become an issue.” Spoiler alert... the rate of change in the food and ag industry, including dairy, won't slow down!

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? 

Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. 

But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?

...and why didn't Ford buy Uber?

Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.

In this episode, we learn from Fred

• How can you filter out the best startups to partner with brands, with over 2 million startups to consider?
• What makes a strong startup partnership with a brand?
• When to partner and when to acquire a startup?
• How do you start on an innovation track?

Episode Links:

Fred Schonenberg on LinkedIn

VentureFuel Inc website

VentureFuel Insights on Twitter

This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? 

Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. 

But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?

...and why didn't Ford buy Uber?

Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.

In this episode, we learn from Fred

• How can you filter out the best startups to partner with brands, with over 2 million startups to consider?
• What makes a strong startup partnership with a brand?
• When to partner and when to acquire a startup?
• How do you start on an innovation track?

Episode Links:

Fred Schonenberg on LinkedIn

VentureFuel Inc website

VentureFuel Insights on Twitter