freemium model

Elena Verna has led growth at some of today’s most successful B2B businesses, including Miro as CMO, Surveymonkey as SVP of Growth, and now at Amplitude as interim Head of Growth. She’s also worked closely with over a dozen companies on growth and product strategy, including companies like MongoDB, Clockwise, and Netlify (where she sits on the board of directors). Elena is undoubtedly one of the smartest people on growth strategy in the world.

—

Thank you to our sponsors for making this episode possible:

• Persona: https://withpersona.com/lenny

• Stytch: https://stytch.com/

• PostHog: https://posthog.com/lenny

—

In this episode, we cover:

1) How did Elena go from an analyst at Safeway to Head of Product at Amplitude?

2) What’s changing in B2B growth?

3) What exactly is “product-led growth,” and how can you apply it at every stage of growth?

4) How is PLG already transforming itself?

5) Why do you need to be both product-led and sales-led?

6) Why does PLG often get crushed when you move upmarket, and how do you avoid this?

7) What it looks like when your PLG motion is dying.

8) Why product-led is the future of sales.

9) Why is freemium the way to go, over trial?

10) Why should you hire internally for your first growth hire?

—

Where to find Elena:

• LinkedIn: https://www.linkedin.com/in/elenaverna

• Twitter: https://twitter.com/elenaverna

Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

In today’s episode, Trey Lockerbie sits down with Bing Gordon. Bing is a legend in the silicon valley world, having first been a co-founder of Electronic Arts (EA), then went on to be a director at Zynga, Audible, Zume, Duolingo, and others. For the last 18 years, he’s also sat on the board at Amazon. He’s now sitting on the other side of the table, as a partner at the prestigious VC firm, Kleiner Perkins Caufield & Byers. IN THIS EPISODE, YOU'LL LEARN: (04:01) The gaming industry and how it’s evolved since his time at EA (19:21) What it’s been like to sit on the board of Amazon and how that opportunity materialized (49:52) What makes a great investment and how founders should be protected at all costs *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members. Trey Lockerbie Twitter NEW TO THE SHOW? Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts.  SPONSORS Support our free podcast by supporting our sponsors: River Toyota Linkedin Marketing Solutions Fidelity Efani Shopify NDTCO Fundrise Wise NetSuite TurboTax Vacasa NerdWallet Babbel HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Learn more about your ad choices. Visit megaphone.fm/adchoices