freshly

Sometimes life gets busy and cooking feels daunting. For others of us (wink wink) we just don't cook...or shouldn't cook! Then meal kits came along. From the OGs of Blue Apron and Hello Fresh to newcomers like Purple Carrot and Sun Basket, Jenn gives us the rundown on these popular cook-at-home options. They certainly simplify cooking but are they all worth the money? Will they help us reach our health goals faster? Consider this your cheat sheet to meal kits! You're welcome :)  

Outline:

• Welcome back & welcome back Stephanie
• Intro to today's topic
• Chefs Plate
• Blue Apron
• HelloFresh
• Fresh Direct
• Amazon Kitchen
• Fresh n' Lean
• Sunbasket
• Sakara Life
• Purple Carrot
• Prolon (cleanse)
• Daily Harvest
• BistroMD
• Freshly
• Rastelli
• Nutropia
• Yumble
• General Guidelines
  • The food
  • The schedule
  • The cost/benefit
  • Your food needs (modifications)
  • The quantities
  • The trade-offs (pick your battles)
• Final thoughts

Quotes:
"How closely does this resemble food you'd make yourself?" – Jenn Trepeck
"You don't have to measure anything or fill your pantry with odd seasonings you'll only use once."  – Jenn Trepeck
"Prepared food tends to be more saucy than what I'd make for myself."  – Jenn Trepeck
"Check the day/time by which you have to select or freeze the next week...and set an alarm!" – Jenn Trepeck
"You give up some choices like organic and grass-fed or antibiotic-free when you use these kits."  – Jenn Trepeck

Links:
Become a Member
Connect with us! FB Page & Private FB Group Jenn's Instagram
Take the free Weight Loss Profile, Jenn will send you a Menu Plan
As promised: BistroMD ( with 6% Cashback), Rastelli (with 9% Cashback), Nutropia
Jenn's favorite Resveratrol for US & Canadian Listeners, for Global Listeners

Paul Owusu is one of the founders of Phreshly Brands, a venture-backable direct to consumer cocktails brand, working with proprietary formulations that fall outside the normal notes and texture you'd expect from a canned drink.

Paul and his other founders, Tai and Ama are aligned, purpose-driven entrepreneurs with unique takes on what makes a brand pop.

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See you inside! 

Questions Answered Inside
1. Would younger Paul be friends with Paul today? (learn what our fathers have in common)
2. What do casual drinkers get from Phreshly you cannot get elsewhere?
3. Which artist most inspires the work that you do?

Connect with Paul Owusu using the link below:
Website: https://phreshly.co/

Twitter: https://twitter.com/Phreshlyco
Instagram: https://www.instagram.com/phreshly.co/
TikTok: https://www.tiktok.com/@phreshly?
Facebook: https://www.facebook.com/Phreshly.co

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Jeremiah Zinn has had an extensive and incredible run through some of the most ambitious e-commerce companies. Now Chief Product Officer at Freshly, he fills us in about his learnings at Viacom, conducting dog shopping research at Bark & Co., and how to understand your users - canines and humans alike. The secrets to success of lifestyle brands, the costs of ownership, and  what mindset to have to tackle the startup world. All this and more this week on First Name Basis with Sheetal Jaitly! 

In Episode 7, we dissect into Freshly’s business & marketing strategy – Freshly is a healthy subscription meal-prep that entered the market in 2012 & has over a million subscribers. By 2024, the American market is estimated to reach 4.0 billion dollars (where Freshly currently owns 33% of the market).

Timestamps:

1:24 - Why You Need To Segment Your Audience & Deliver Separate Content To Each
3:40 - Use KPI's That Are Meaningful To Your Business
8:43 - Hyper Target Your Customer Basis With Personalized Content
11:40 - Make Sure Your Unit* Economics Work Before You Grow
15:40 - Create Urgency By Coming Up With Limited Time Offers & State Them Into Your Ad Copy
17:40 - Implement A Referral Marketing Program

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

Connect with Sean:

• Instagram @Sean_Azari
• Facebook @azarimedia
• Twitter @Sean_Azari
• Email: Sean@breakthrough.social
• YouTube
• His Agency: Breakthrough Social
• His eCommerce Brand: Rebhorn

Just a few years ago, on-demand meal delivery services were non-existent. Today, you can find brands specializing in everything from smoothies to family dinners. In a crowded space, Freshly is betting on healthy, heat-and-eat, pre-portioned meals. Since founding the subscription meal service in 2012, Michael Wystrach and Carter Comstock have used a growing cold supply chain to deliver fresh food direct-to-consumer, adopting and creating their own systems along the way.

On this episode, Michael and Carter share the secret to making fresh foods that travel well (2:11). With recent IPOs, acquisitions, and companies shuttering, Michael talks about the state of the meal kit and food subscription industry, and what it takes to be competitive in the space (3:22). They address some of the criticisms of meal delivery services (9:22). Carter talks about adopting and creating best practices for their cold supply chain (14:32). They talk about rebranding Freshly with early investments (22:26). Finally, they share the learnings that helped them pivot from a diet-specific service to a lifestyle food company (37:54) and what it’s like to work with Nestle (40:32).

Links and images from this post are on the Lumi blog.