fulfillment centers

In this episode of The Ecommerce Braintrust, Kiri Masters, Head of Retail Marketplace Strategy at Acadia, dives deep into the nuances of navigating industry conferences and events with expert precision. Kiri delivers an insightful look into maximizing the value of attending conferences, based on personal experiences, fruitful strategies, and networking best practices. 

Make sure you tune in to find out more!

In today’s episode, Kiri talks about:

- Her growth trajectory as a manager and practitioner, and the importance of leveraging events for continuous learning.

- Strategies for connecting with professionals across various companies to expand perspectives and foster potential collaborations.

- Implementing event-learned knowledge into business practices to secure the ROI on travel and conference expenses.

- Tips on sharing insights on LinkedIn after events, including creating listicles, and the use of engaging visuals such as mind maps.

- Understanding the true essence of networking and the significance of stepping out of one’s comfort zone for long-term career advantages.

- Handling interactions with exhibitors, including learning from Richard Kestenbaum, asking pertinent questions, and extracting meaningful insights.

- Best practices for securing speaking opportunities and maximizing post-event follow-up routines.

- An overview of the value-packed conferences Kiri is set to participate in during the first half of 2024, such as Etail West and Retail Media Summit among others.

- Insights into devising a strategic approach to select and benefit from various industry events, especially when under budgetary constraints.

- Kiri’s six golden tips for effective networking and creating authentic relationships by avoiding trivial small talk using her innovative AVH conversation formula.

- Guidance on how to engage with fellow attendees and vendors pre-event, during, and post-conference for enhancing networking opportunities and building lasting connections.

- Navigating the exhibition floor with confidence, dispelling the awkwardness, and transforming it into a treasure trove of industry knowledge and trends.

Events at which Kiri is speaking this year: 

• Etail West

• ANA media conference

• DSI event

• Acadia - Retail Media Summit

Welcome back, to another engaging episode of the Inner Edison Podcast. Today, we're diving into the intricate world of Amazon storefronts with our special guest, Ron Earley. He's here to share invaluable insights on setting up successful Amazon businesses, understanding the nuances of product authorization, and the art of persuasion in sales.

Ron brings to the table his Amazon store strategies, including how to target food and grocery items for more stable returns. We'll explore the different investment packages he offers, the risks involved, and a personal tale of hardship that highlights the importance of due diligence.
We also open up discussions on a range of fascinating topics, from the psychology behind pricing to the benefits of digital assets as tax write-offs. Our conversation will span the complexities of online retail, the impact of e-commerce during the pandemic, and real estate's potential intersections with digital marketplaces.

Ron, with a background in fitness and a transformative journey into entrepreneurship, exemplifies the value of focus and dedication to one's chosen path. He shares how overcoming initial struggles and leveraging social media has helped him aim for a nine-figure business trajectory.

Join us as we dissect the difference between digital assets and NFTs, the strategies behind flipping Amazon storefronts, and the importance of a personal touch in business. We'll also touch on Ron’s commitment to shaping the future of 50 families through mentoring in Amazon business strategies.

Stay tuned for all this and more on this Inner Edison Podcast with the remarkable Ron Earley. Prepare to be inspired, enlightened, and ready to navigate the vast ocean of digital sales and marketing.

Follow Ed on all social media outlets @EdParcaut

Need more information? Please visit https://www.edparcaut.com

#EdParcautPodcast #RonEarleyInnerEdition #AmazonStoreSetup #EntrepreneurshipJourney #SalesAndPersuasion#EcommerceInsights #DigitalAssetsDiscussion #AmazonSellingTips #TaxWriteOffStrategies #InvestInYourValue #RealEstateAndEcommerce #OvercomingBusinessObstacles #AutomationEmpire #NFTsAndDigitalAssets #PsychologyOfPricing #StorefrontFlipping #NineFigureGoal #GrowthMindset #PersonalBrandingInBusiness #AmazonFlippingBusiness#ACES53SalesPhilosophy #AuthorityInIndustry #TakingActionInBusiness

In this episode of "The Ecommerce Braintrust" podcast, Kiri Masters and guest Armin Alispahic delve into the major changes coming to FBA fees in 2024. They discuss the intricacies of these changes and explore how they will impact sellers on Amazon's platform.

Armin is a Retail Team Lead at Acadia. He's been at the company for almost 7 years. Internally he’s known as Armin.com for his encyclopedic knowledge of Amazon. Over the years, he has gained great experience in working directly with Amazon representatives to support brands in scaling up on Amazon and achieving their goals. 

Make sure you tune in to find out more!

In this episode, Kiri and Armin discuss: 

• Introduction of the inbound placement service fee to cover the cost of transporting shipments.

• Amazon's shift from national fulfillment to interconnected regional fulfillment networks and the resulting impact on sellers.

• The impact of the inbound placement service fee on different types of brands and products.

• Changes in FBA fees and the impact on sellers' costs and savings.

• Introduction of the low-level inventory fee and its implications for sellers.

• The ship in product packaging program and its potential to create savings for sellers.

• Reduced referral fees for apparel products priced below $20.

In this episode of The Ecommerce Braintrust, Kiri Masters, shares updates and reminders related to peak season dates, including Prime Day and Black Friday Cyber Monday. She also discusses a fascinating update about Amazon Marketing Cloud, focusing on three key points: Day Parting Settings, Geotargeting, and AMC Custom Audiences. These best practices offer insights for optimizing advertising strategies and maximizing performance on Amazon.

In today’s episode, Kiri talks about:

• Important Dates for Ecommerce Sellers

  • Reminder to send FBA and Multichannel Fulfillment Inventory to Amazon by October 26.
  • Importance of shipping inventory early due to potential carrier backlogs.
  • Example of inventory shortage in previous Q4 season.
  • Ensuring inventory arrives before cutoff dates to maximize advertising strategy.

• Updates on Amazon Marketing Cloud

  • Day Parting Settings: Report available in Amazon Marketing Cloud to view performance by hour. Testing showed slight increase in ROAS and Troas during non-midnight to 5 am hours.
  • Geotargeting: Focusing on specific areas of states or DMAs can lead to more visibility and better performance. Test combining geotargeting and day parting for optimal results.
  • AMC Custom Audiences: Creating an audience of customers who added products to cart but didn't make a purchase. Effective for reminding potential customers about the brand.

• Benefits of Amazon Marketing Cloud

  • Overview dashboard for analyzing customer journey and conversion paths.
  • Audience Insights for understanding shopper demographics, location data, and interests.
  • Using AMC Insights to segment targeting and optimize performance.
  • Success story of account's performance growth after incorporating AMC before Prime Day.

• Integration of DSP and PPC with AMC

  • AMC as an advanced reporting package suitable for Amazon DSP users.
  • Bringing together data from DSP and PPC to understand their impact on performance.