gabecooper

In this episode…

Generosity is capable of creating profound change in the world. Imagine how our posture towards generosity would grow if nonprofits prioritized their relationship with us, furthering our desire to give to organizations and charities. What steps can nonprofits take to create personal relationships with their donors? 

Gabe Cooper, the Founder and CEO of Virtuous, is passionate about creating market-defining software that helps nonprofits reimagine generosity. Virtuous is currently the only responsive fundraising platform designed to assist nonprofit teams in building better donor relationships and increasing their impact. Gabe encourages nonprofits to incorporate personalized communication into their fundraising tactics and observe the effects on donor retention and monetary gifts.

In this episode of For the Better, host Ben Cash sits down with Gabe Cooper, Founder and CEO of Virtuous, to discuss responsive fundraising and how to implement it in nonprofits. Gabe highlights the importance of innovating processes, executing innovative strategies in smaller organizations, embracing failure, and finding the right next step. Listeners will gain valuable insights on how to make their fundraising efforts more effective and impactful.

Gabe Cooper is the Founder and CEO of the all-in-one nonprofit growth platform, Virtuous. Virtuous is a responsive fundraising platform designed to help nonprofit organizations build lasting relationships with all their donors.

After serving in a leadership role at a large nonprofit in the early 2000s, Gabe went on to help build a series of successful products in the nonprofit and profit-focused sectors, including multiple Apple award-winning mobile apps. Gabe’s drive stems from a passion for creating market-defining software, helping charities reimagine generosity, and increase their impact.

In this episode…

Have you heard? There’s a donor retention crisis in nonprofit organizations. As many as 76% of donors who give a single gift to your organization will never give you a gift again. That’s a massive problem—and as nonprofit professionals, how should we respond? How do we treat every donor like a major donor? How do we build personal relationships with donors at scale?

Gabe Cooper says it starts by putting systems in place to help listen to donors better and respond to them quicker—all in a personalized way. Whether it’s done through marketing automation or suggesting the right gift at the right time, Gabe says nonprofits that implement these strategies see an average 12% increase in donor retention and a 10% increase in average gift size. 

Learn more about using automation tools to increase donor retention, boost generosity, and build deeper relationships with donors on this episode of the Philanthropy212 Podcast with Penny Cowden and Virtuous Founder and CEO, Gabe Cooper. Together, they discuss how nonprofits can maximize their efforts through automation, responsive fundraising, and why it’s important to build your systems now. Keep listening for more!