gaining clients

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In this episode, Lucas Underwood and David Roman sit down with the insightful and introspective Matthew Lachowitzer at the Ratchet and Wrench Management Conference 2023. 

David challenges conventional thinking and questions the meaning and purpose behind our goals. They dive into the importance of shifting your mindset, exploring whether pursuing more stores, revenue, and profitability is beneficial or simply a self-imposed pursuit of meaningless numbers. They discuss the struggles of running a successful business while maintaining spiritual well-being and proper values. 

Topics Discussed:

00:02:47 Left, talked, drinks, buses stopped, walked. Unfamiliar areas.
00:05:27 "Florida man: known for crazy antics"
00:13:53 Tent cities moved north due to renovations.
00:19:00 Started own business, became successful, expanded.
00:23:30 Seth easily handled issues while David struggled.
00:27:39 Deciding to shift focus to business growth.
00:35:12 Shop owners seek purpose in owning shops.
00:41:01 Goals are self-imposed, meaningless numbers on paper.
00:44:45 Understanding and questioning the impact of success.
00:51:00 Hope and potential inspire expansion despite doubts.
00:57:15 Growing model, making money, questioning purpose.
00:58:55 Challenges: Kids, spirituality, staff, bills, success.
01:07:56 "I Don't care, but I want to help."
01:14:50 Money isn't the only important thing.
01:19:10 Questioning motives, seeking a higher purpose beyond money.
01:20:52 Argument with the family business.
01:29:08 Align goals, create winners, and produce a better workforce.

Hashtags are one part of the equation of being found by your potential client or growing your following. 

In this episode, I talk about the purpose of hashtags, the Dos and don'ts of using hashtags so you can use them to your advantage and not against you. Listen up, and let’s use those hashtags!

Key takeaways from this episode:

Purpose of Hashtags

• Visibility for people to find you or your content
• It helps Instagram see what you are creating.

What to use to research for your hashtags

• Instagram
• Plann & Later
• displaypurposes.com

Don’ts

• Use tags that don’t match your content.
• Use the same list over and over
• Use the max tags (30)
• Look like a bot.

Do’s

• Take time to research your list.
• Check your insights.
• Mix up your tag size.

Additional notes:

• If you use hashtags with a too high number, you may not be seen in there. If it’s too low, then it might be because no one is looking for it. The only exception to this is your brand name.
• Research and check your insights. This will give you an idea of what works and what doesn’t.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CDkUqL0plUO/