game changing

If your prospects don’t know who you are or what you do, you’re finished!
 
After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ideal prospects, keep them engaged and get their respect to the point of wanting to do business with you.
 
If you’ve been in sales for any amount of time, you will know by now that marketing departments keep failing and they refuse to research and change for fear of being given the boot for not doing this earlier.
 
B2B buyers, MDs CEOs or employees do not want to be pestered by BDRs or spammed by marketers. That’s why you need to watch this weeks’ live stream to get the inside track on what you can do as a salesperson in your organisation that will start to change how your prospects respond to you.

Kate McCarthy joins Jack Heverin to review an epic AFLW Grand Final that cements Brisbane's legacy as a truly great club, commiserate with North Melbourne landing on the other side of the ledger, heap praise on Craig Starcevich and his already legendary contribution to the AFLW, admire Bree Koenan's incredible captain's performance, and Kate lays down what attributes she feels the AFLW CEO needs.

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Thanks for listening to Footy Talk this year! We'll back in 2024, but stay tuned to this feed and our socials as we recap our best stuff of 2023!

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In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, into your business development toolkit. This concept, while relatively new, is proving to be a game-changer for those who embrace it.

For sales professionals and CEOs, understanding and mastering this approach is no longer just an option, but a necessity. The traditional methods of reaching out to potential clients and partners are becoming increasingly saturated. In such a scenario, live shows offer a unique platform to engage with your audience, showcase your brand's personality, and provide value in a dynamic and interactive manner.

The essence of this strategy lies in its ability to combine various segments — from insightful interviews with industry leaders to practical demonstrations of your products or services. It also allows for the seamless integration of advertisements, ensuring that your marketing efforts are not intrusive but rather an organic part of the content. This holistic approach not only elevates your brand's visibility but also establishes your company as a thought leader in your industry.

As we delve deeper into this exciting new avenue, our live stream show, "LiveShow Blueprint: B2B Success," will serve as a comprehensive guide. We'll explore the most effective processes to organize and execute a live show, identify various engaging segments, and plan the inclusion of advertisements and guest appearances. This is an unmissable opportunity for salespeople and CEOs committed to pioneering in the B2B realm and driving substantial revenue growth. Join us to unlock the full potential of live broadcast programs in your business strategy.

Ask your questions about new business development and prospect engagement on LinkedIn -  or you can post/ask beforehand.

Call: 0800 970 9751
Text: 07547 187383
Email: nigel@salesxchange.co.uk
Chat: https://lnkd.in/eUH6aEWK

This is an opportunity to get advice, help or ideas on direction when it comes to new business development for B2B technology, SaaS and Services organisations and exploring ways of changing the outcome on your existing activities.

We’ll also be giving some updates on the work we’re doing now and over the next few months as this approach is constantly developing as you would expect.

Our shows are to challenge the existing status quo of demand gen, ABM, pay-per-click and some of the more unsavoury tactics adopted by marketing departments to help you review your new business activities and grow your profitability.

Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.

This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.

This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what they need to be doing - that will make all B2B digital marketers quake in their boots.

Nigel will be revealing the dirty little secrets of the marketing industry and will also give you the opportunity to access a live Q&A session at the end of each show, specifically for CEOs and business owners, and if marketers are brave enough, they can message him too!

Below is the advert text being promoted on LinkedIn: -

🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥

Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!

Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.

👉 Business leaders, you've been duped, tricked, and bamboozled by marketing conmen repeating the same stale mantras decade after decade. It’s time to break free from this hall of mirrors!

💡 Seize the antidote—our revolutionary insights designed to detonate your B2B growth. This isn't just more spiel; this is the red pill you've been waiting for.

🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 05/10/23: SMEs & Giants – One Size Fits None!

- 12/10/23: CEOs – Stop Steering Towards the Iceberg!

- 19/10/23: B2B Marketers – Abandon the B2C Ship Now!

- 26/10/23: HR & Talent Acquisition – How Recruitment is Broken!

- 02/11/23: Start-Ups & Scales Ups – The Sins You Don’t Know You’re Committing!

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.

At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!

Visit our LinkedIn company page for details of the next live stream (click)

Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned…

In this article, I share my valuable insights of hosting the previous live shows along with my co-host Liz Maine, my wife and business partner.  This final live stream show in this series, discusses how businesses can use Live Streaming for Digital Selling to include email and social media advertising to reach their total addressable market more effectively than traditional telesales or cold calling.

Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -

• Show 1 - Live Streaming: B2B Advice
• Show 2 - Live Streaming: Digital Content for B2B Success
• Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
• Show 4 - Live Streaming: Engaging B2B Prospects at Scale
• Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
• Show 6 - Live Streaming: Digital Selling Review

The content below offers a written guide to embracing Live Streaming and Digital Selling, providing practical tips and real-life examples that will change the way businesses approach sales and marketing.

Summary

Live Streaming - Live Show #05 - In this penultimate show, I talk about all the possibilities of live streaming B2B events and roadshows and illustrating what you can achieve from doing shows at strategic locations to possibly revolutionising the way your whole industry engages with prospects.

I share a groundbreaking approach to B2B sales and business development. You will learn how combining email marketing, social media ads, and weekly live streams can skyrocket your company's growth, outperforming traditional telesales and cold calling methods. Discover key takeaways, FAQs, and a conclusion that will leave you eager to embrace these innovative strategies.

Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -

• Show 1 - Live Streaming: B2B Advice
• Show 2 - Live Streaming: Digital Content for B2B Success
• Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
• Show 4 - Live Streaming: Engaging B2B Prospects at Scale
• Show 5 - Live Streaming: B2B Events & Roadshows
• Show 6 - Live Streaming: Digital Selling Review

Live Streaming Show #04 - This is the big one! Live Streaming to B2B prospects at Scale.  This is the Digital Selling strategy that only a few businesses will do straight away because they’re the innovators and early adopters!  There is a window of opportunity for business who embrace this strategy because it will be first-come-first-served and because those businesses will create the maximum awareness and engagement before their competition can.

In this article, you will learn how your business can grow and reach you total addressable market through a combination of email, social media advertising banners, and weekly live stream shows. This innovative approach will replace traditional telesales and cold calling, providing a more effective and profitable way to engage prospects.

As a seasoned business professional with over 30 years of experience, Nigel Maine shares his insights and strategies in this series of six live stream shows. Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -

• Show 1 - Live Streaming: B2B Advice
• Show 2 - Live Streaming: Digital Content for B2B Success
• Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
• Show 4 - Live Streaming: Engaging B2B Prospects at Scale
• Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
• Show 6 - Live Streaming: Digital Selling Review

Put some time aside to watch the series as it will change your outlook on new business generation and B2B Sales!

Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website. 

Traditional B2B sales strategies like telesales and cold calling have long been the standard for companies looking to grow their businesses. However, these methods are often time-consuming, inefficient, and can lead to missed opportunities. As a seasoned business professional with over 30 years of experience, I have discovered a more effective and profitable way for businesses to grow and reach their total addressable market, using a combination of email, social media advertising banners, and weekly live streaming shows.

• Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -
  • Show 1 - Live Streaming: B2B Advice
  • Show 2 - Live Streaming: Digital Content for B2B Success
  • Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
  • Show 4 - Live Streaming: Engaging B2B Prospects at Scale
  • Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
  • Show 6 - Live Streaming: Digital Selling Review

I hope you enjoy the above video as I explain all the relevant aspects of Live Streaming & B2B Promotion.

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there.  Here’s the show outline: -

Show #2 Creating Content Prospects Want

• The Problem with Marketing & Content
• Dark Funnel & Dark Social
• Brochures & Books
• The Difference Between Blogs & Articles
• Personas vs Relevance – Primary/Secondary…
• Create Anything a Prospect Wants
• Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -
  • Show 1 - Live Streaming: B2B Advice
  • Show 2 - Live Streaming: Digital Content for B2B Success
  • Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
  • Show 4 - Live Streaming: Engaging B2B Prospects at Scale
  • Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
  • Show 6 - Live Streaming: Digital Selling Review

B2B new business development is in desperate need of change.  After many years I have developed the ideal strategy for technology, SaaS and Services businesses to adopt immediately at very little cost.

The issues surrounding poor business performance in terms of sales is self evident.

Listen to this podcast and make your own decision what your business should do next.

Brenda Wright is the CEO, while Rob Wright is a Managing Partner at FA Solutions. FA Solutions provides a wide range of financial aid processing, leadership, and consulting services to traditional colleges and universities, faith-based institutions, and online and vocational schools.

Their team comprises financial aid professionals who have extensive experience in the administration of federal financial aid at schools offering clock-hour, credit-hour, non-standard programs; in-class and online programs; and certificate, diploma, associate, baccalaureate, masters, and doctoral degree programs.

To find out more about Rob & Brenda and FA Solutions, you can to the following links below.

• Website - www.getfasolutions.com
• Email - rwright@getfasolutions.com
• Phone - 813-435-6227

Visit Anniece's website: https://www.annieca.com/.

Follow Anniece on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w

Twitter: https://twitter.com/AnniecaMergers

Brayson Verzella is the Team Leader of the Team Infinity Real Estate Group who has been in the real estate industry for over 15 years. He also happens to possess a notable work history in the US Army as an Airborne Ranger where he served in support of four tours of combat OEF in Afghanistan and OIF in Iraq. 

By crediting his time with the military which helped him develop critical thinking skills crucial to both his life and career as a Realtor, Brayson and his team specialize in military and company relocations, first time buyers, luxury homebuyers, and new construction. With his 100% dedication to client’s satisfaction before, during, and after closing, they are made out of experienced team members that are licensed professionals, meeting the needs of their clients 7 days a week. Him and his team envisions to become the most technologically savvy and client-friendly company of choice in their areas. His team is among the top 1% of Realtors® in the San Antonio region and the top 1% within the office. Team Infinity has consistently been ranked within the Top Groups and Teams since 2013.

By 2018, Team Infinity OC got established in Huntington Beach, California, which has paved the way for their culture to expand into the California Real Estate Market opening the channel for cross-marketing of Texas properties to California Residents.

Find out more and reach out to Bryson Verzella through the website -  https://www.sellwithteaminfinity.com/

Visit Anniece's website: https://www.annieca.com/.

Follow Anniece on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w
• Twitter: https://twitter.com/AnniecaMergers

Ryll Burgin Doyle is the Co-Founder and Director of Global Expansion for 90 Degrees Global - Money & You. She is also the Co-Founder, Business & Brand Strategist, and Invested Mentor of Burgin & Doyle - both businesses based in Australia & New Zealand.

Starting her consulting career at the age of 21, Ryll has acquired immense exposure to helping others achieve their visions and financial freedom through their financial ventures. With over 30 years of experience, she’s known for her particular skill in taking concepts/ideas and turning them into a living, breathing, funded, successful business, product, or service. Having realized and actualized a number of these concepts into flourishing businesses that she’s owned herself, like the stepUP Foundation, she’s in constant pursuit of inspiring her clients about what is possible not just in their businesses but also in their lives, empowering them to chase their dreams. 

With her experience as a Consultant, Coach, and Speaker to literally thousands of small to medium-sized businesses in the last two decades, Ryll published Businesses Getting Results, a program delivered through accounting firms all over the world that’s 2000 pages worth of marketing and management strategies and other associated training materials, showcasing her vast depth of insight into leading strategies for business growth. 

Ryll also worked as a Brand Strategist in the USA, having engaged with $1B and $400M companies and their brands as well as start-ups in the biotech, finance, and insurance sectors. She, later on, continued this work in Australia, where she consulted with DePasquale, the 5th largest advertising agency at the time, working on their brand, internal culture, organization, and team. 

Ryll was hailed as a Finalist in the Telstra Business Woman of the Year Award in 2009, which served as supplementary proof that she has the depth of experience, passion, and heart to assist her clients.

Find out more and reach out to Ryll Burgin Doyle in the following links: 

• Website - https://burginanddoyle.com/
• LinkedIn - https://www.linkedin.com/in/ryll-burgin-doyle-business-planning-strategy/

Visit Anniece's website: https://www.annieca.com/.

Follow Anniece on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w
• Twitter: https://twitter.com/AnniecaMergers

Christopher Gravagna is the Executive Leadership - Board of Directors at PVBLIC Foundation. PVBLIC Foundation is an organization focused on using media to drive impact and social change. Through partnerships with leading global media companies, PVBLIC works strategically to pair media partners with key non-profits and social impact players. PVBLIC utilizes existing and emerging technologies to increase issue awareness around important causes and to help nonprofits amplify their message.

Christopher is also the Managing Partner at Inadvance Capital and CEO of Page Concepts LLC and SpringBase Media.

Visit Anniece's website: https://www.annieca.com/.

Follow Anniece on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w
• Twitter: https://twitter.com/AnniecaMergers

Jake Holmar is the Owner of a Fitness Gym called CrossFit.

Visit Anniece's website: https://www.annieca.com/.

Follow Anniece on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w
• Twitter: https://twitter.com/AnniecaMergers

Charlie Jewett is the Owner of Jewett Wealth Management. He leads a team of Advisors who use three simple tools to make sure that their clients have the best retirement lifestyles possible. 

Charlie is also the Host of The Renovating Retirement Podcast. The podcast is an attempt to start a movement of people standing up to the financial services industry for decades of false information, steering clients, and deceptive sales practices.

Visit Anniece's website: https://www.annieca.com/.

Follow Anniece on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w
• Twitter: https://twitter.com/AnniecaMergers

Barbara Von Schmeling is a 6th Degree Black Belt Taekwondo Master, 19 times World Champion, business owner, mom, wife, and an advocate for women’s wellness, personal growth, and feminine expression. She is the founder of Feminine Freedom, where her mission is to empower women to find their strength by remaining in their feminine essence.

Sergio Von Schmeling is an 8th Degree Black Belt Chief Master instructor, multiple times World Champion, father, husband, and business owner. He founded the first Victory Martial Arts school in 1993 and grew it to over 40 locations nationwide. The program he has developed is now taught in over 1,000 businesses worldwide. He goes around the world, teaching not only martial arts but training school operators to grow and maximize their businesses while finding fulfillment in all areas of their lives. His vision is to create a better world through safety, fitness, and fun.

Visit Annieca's website: https://www.annieca.com/.

Follow Annieca on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w
• Twitter: https://twitter.com/AnniecaMergers

Arjan Erkel is Founder and Partner at Walking Tree B.V. Walking Tree creates a surrounding and the circumstances around people and organizations so they can flourish. Walking Tree offers ‘down to earth’, flexible, and tailor-made programs that offer natural growth.

He is a Motivational Speaker Activator/Freedom Fighter. Arjan’s mission is to increase your freedom of choice.

Visit Annieca's website: https://www.annieca.com/.

Follow Annieca on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w

Twitter: https://twitter.com/AnniecaMergers.

Nick Champagne is the Founder of the Status Luxury Group - a globally operating luxury network based in Manhattan. Their exclusive membership affords their clients’ bespoke experiences in all luxury domains.

Status Luxury Group is dedicated to providing to its elite clientele the highest quality of personalized services. By customizing each member’s experiences, they create authentic and genuine experiences time and time again with hand-picked and vetted service providers.

You can follow and reach out to Nick Champagne through his social channels below.

• Instagram - https://www.instagram.com/nickchampagne/
• Facebook - https://www.facebook.com/nickchampagne
• LinkedIn - https://www.linkedin.com/in/nickandreottola/

Visit Annieca's website: https://www.annieca.com/.

Follow Annieca on her socials:

• Facebook: https://www.facebook.com/AnniecaInsurance
• LinkedIn: https://www.linkedin.com/company/annieca
• Instagram: https://www.instagram.com/annieca_com/
• YouTube: https://www.youtube.com/channel/UCYCyARfbz1NIPvjT8hIVZrw?fbclid=IwAR0jhtipM_DXOPafp-IZdDr8qLSX9-eApgDlLyI9m-WJfF9OAJ9Zo5oMp0w
• Twitter: https://twitter.com/AnniecaMergers