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We normally live and work for our family and dependents and we need a long life to be able to carry out this noble purpose as long as necessary; but life happens only once.  Practice self-care to prolong your life and avoid burnout.  As a therapist, you are often in contact with people who are not feeling well and they could drain out your energy.

Show Notes:

• Take care of your physical self
• Take care of your mental health
• Take care of your emotions
• Take care of your spirituality
• Do something good for yourself too. Get a massage, a manicure, pedicure, and style your hair
• Try the spa and sauna
• Eat healthy foods. – improve your health and increase energy and keep medical costs down
• Consult with your doctor to make sure you are in the right plan
• Get regular medical care for illness prevention
• Dance, swim, walk, play sports, sing, run. We all need to exercise.
• Get enough sleep
• Take a vacation
• Read fun literature
• Write a journal
• Say no to extra, burdensome responsibilities
• Spend time with others whose company you enjoy
• Play with children, play with pets
• Find things to make you laugh
• Spend time with nature
• Find a spiritual connection or community
• Be aware of the value of non-material things in life
• Meditate, sing, and pray.

Resources:

Our resource center: Game Change Your Biz

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You can develop an effective marketing strategy during the holidays. There’s no need to compete with the marketing gimmicks and promotions that others use. You can stand out by simply focusing on your own products and services.

Show Notes

• Prepare in advance. It’s important to be ahead in planning and strategizing
• Have special loyalty offers for the holidays
• Initial promotion can be done through social media using free promotions
• You can also use Facebook ads and Google ads
• Use in-store or in-shop promotions as another method
• Use gift certificates or gift cards and sell to customers as their holiday gifts to family and friends
• Decide if you will maintain your business hours and announce it on the shop, on your website, and on your social media accounts. This will help your customers plan their visits
• Promote your gift certificates to your clients after their therapy session, not during the session
• Update your website with your holiday promos and gift certificates and holiday hours
• Have your GCs readily available for handing out
• You can also sell your GCs on your website
• Sell your products as your customers' gifts to their family and friends
• By selling your products on discount, you will move your inventory and you also provide samples for impulse buyers and other customers  

Resources:

Giftcardcafe.com

Our resource center: www.gamechangeyourbiz.com

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In this episode, Elise interviews Carl Tuinstra, the CEO of Gift Card Café  (GCC) which he founded in May 2007. The GCC is both a virtual/instant and physical gift certificate that can serve as a complimentary gift, discount feature, special deal certificate, or a promo code. It can be integrated with your Paypal merchant account.  GCC helps your business  get more sales by adding an instant Gift Certificate and Special Daily Deal to  your website.

Show notes:

• How Karl developed the GCC concept
• How GCC boosts your sales
• What you need to join the GCC
• What was Carl’s worst entrepreneurial moment?
• What were his Ahah moments
• Biggest strength of Karl
• What does Carl consider his biggest weakness
• What Carl does to promote the GCC business
• Which of these had helped increase his sales: trade shows, postcards,  salon, mailed out  postcards,  PR firm,  or word of mouth referral  
• Book recommendation
• How the GCC payment button is added to your website
• GCC online security issues

Resources

www.TheGiftCardCafe.com

Gift Card Facebook

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Have you ever wondered before what type of client you want to have-- your so-called “avatar”? Is it just the ones who come to the door? Or is it the perfect client?

We business owners know that there’s a good client and there’s a bad client. And then there’s your perfect client. Yes, there is. He’s your dream client. This type of client for the massage therapy business is the one 1) who needs the massage therapy service 2) can afford to pay for it;  3) the business survives and thrives because of his patronage, 4) He is easy to work with, 5)He doesn’t make unreasonable demands, 6) He brings in the most money because of his regular visits, and 7) Is the best fit for your business from the outset. Elise talks about the “perfect client” for the massage therapy business in this episode.

Get the details of the following from the podcast:

• Defining your perfect client/avatar/dream client
• Knowing your specialties: Are you offering Swedish, Shiatsu, Deep Tissue, Hot Stone, Reflexology, Thai, Sports massage, Manual Lymphatic Drainage? -

What you offer will determine who your perfect client is.

• Have a written profile of your avatar or avatars, find specific client for each niche
• Consider the following in identifying your perfect client:
• Demographic factors
• Your specialty techniques
• Your own location
• Not all clients are healthy, some have health issues but they can still be your perfect client
• Work up a treatment plan for them
• Chances are your perfect client/s will find you depending on your geographic location and online presence in the social media, your website,
• When your perfect client finds you, and if it’s their very first massage,  educate them about the benefits of massage therapy
• Show your client/s how you will help them
• If you have an optimized website that contains all your services, your ideal client will find you
• Join networking events, offer discounts, ask for referrals from your present clients;
• Give incentives to referrers
• You can be sure that you found your perfect client, or that he has found you, if you know that he recognizes your worth as a therapist and happily pays you for your service.

Listen to the podcasts at our resource center: www.gamechangeyourbiz.com

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Here are practical suggestions to help the business owner build a team of engaged and happy (even inspired) employees. These management practices can put your employees in a productive mindset and also help you gain more loyal customers because efficient staff will attract and retain more customers. Listen to the podcast to get the details of the following highlights.

 Show notes:

• Selecting and training support staff
• Hiring employees or independent contractors or both
• Setting goals and making action plans for employee development
• Providing training and retraining for all staff – the front desk staff and service staff
• Importance of continuing education – providing for employee training
• Appointing staff to coach and supervise new employees
• Regularly update everyone’s knowledge of the office protocol, procedures, and processes
• Building strategies on employee development
• Setting expectations
• Building a work environment that promotes productivity
• Designing economic incentives for your employees
• How to inspire your staff to be committed to your company’s success
• Beating challenges on how to motivate employees
• Motivating yourself so staff is also motivated
• Following the licensing requirements of the State so your employees know that 1) you are aware of state policy and requirements; 2) your employees know they are connected with a legitimate business; 3) your customers are assured of their safety inside your premises
• Setting up standard operating procedures to make your employees consistently efficient and, later on, may help them become more creative. Office rules and regulations or standard operating procedures will eliminate confusion, help maintain good practices and keep employees efficient
• After the training, provide a copy of office manual to staff and make them sign an acknowledgment form that they have read and understood the rules and procedures. This will make them observe and maintain good practices
• Building trust among your employees. Employee trust can ooze down to customers and be translated to customer loyalty
• Customer satisfaction resulting from great customer service from a well-trained staff can lead to great word-of-mouth advertising and referral business

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Website  Game Change Your Business