general electric

In today’s podcast we cover four crucial cyber and technology topics, including: 

1.        Rhysida ransomware claims attack on Chinese energy firm 

2.        GE investigating claims that criminal has access to sensitive networks 

3.        UK legal firms face outages via an attack against IT service provider 

4.        North Korea observed conducting another supply chain attack zero day 

I'd love feedback, feel free to send your comments and feedback to  | cyberandtechwithmike@gmail.com

0:00 - Episode #38 Introduction

1:20 - Introduction to Jed Drake and how he started in broadcast television, first as a local reporter covering the Lake Placid Olympics in 1980.

5:38 - Jed reconciling his Olympic coverage with Roone Arledge

7:05 - When Jed joined ESPN as a production assistant

10:35 - Working the early days at ESPN and how he got opportunities with a start up sports network.

12:40 - What the most fun working at ESPN was for Jed.

14:00 - What makes people standout in a producer role and how the producer has to have confidence in the thousands of decisions they need to make.

16:05 - What some of the announcers are like at ESPN with Chris Berman and Mike Tirico stories.

19:40 - Announcers’ commentary must be dynamic.

20:25 - How personality was a core part of ESPN’s growth and how John Walsh told Jed to “hire intelligence.”

23:00 - Where Jed has had the most impact with the 2014 and 2016 FIFA World Cups.

27:45 - How ESPN’s executive team decides on what budget to allocate to big sporting events.

30:20 - What the date, September 27, 1998 means to Jed - debut of First-And Ten Line.

33:10 - NFL Network’s program Amazing Technology! With technology developments from scratch, Jed talks about believing in what you are doing to continue it and the team that works on those innovations.

37:20 - Mike Patrick’s iconic words introducing the First-And-Ten line and what Jed’s state of mind prior to and after the first airing.

42:00 - How the K-Zone came to be at ESPN behind Jed’s idea.

47:45 - Did the success of these game innovations influence ESPN’s technology group.

49:55 - How the Pylon Cam had to be cleared by the NFL for use on games.

54:00 - How the Ed Placey pitched the Blue Line was added to broadcasts and how those who reported to Jed were encouraged to pitch new ideas.

57:55 - What Jed Drake & Associates does in broadcast television.

59:15 - What Jed is doing with C360 and Cosm.

1:03:30 - What products C360 has and what they do and how sports data will provide new avenues for sports coverage.

1:09:30 - Where Jed sees broadcasting in the next five years (recorded August 18, 2023)

1:13:10 - How the end user may have control over the content they watch.

1:14:50 - What Jed’s favorite sports movie is.

1:15:40 - What sports memento or credential is most special to Jed.

1:17:45 - What advice Jed has for someone who wants to get into sports broadcasting.

1:21:00 - Episode Wrap Up

Video Episode: https://www.youtube.com/@SportsMaking

https://youtu.be/tee5lVabCVo

https://www.c360live.com

https://www.cosm.com

On this day in 1955, a ceremony commemorating the first sale of atomic electricity was held at a power plant in West Milton, New York. 

See omnystudio.com/listener for privacy information.

Prepare to be electrified by the cutting-edge world of military aviation, where the F-35 Lightning faces a unique stumbling block: its engine. We're cracking open the complexities of the Pratt Whitney F-135's cooling struggle, and how this challenge could spark an engine competition between industry titans. Strap in for a heady exploration of jet engines, their role in cooling fighter jets, and the F-35's pressing need for enhanced systems.

We're not stopping at jet engines, though. You'll also get a glimpse into the world of block upgrades for the F-35, the potential game-changing ECU and PTMS upgrades from Pratt Whitney, and an innovative cooling system from Collin's Aerospace. We'll also navigate the unchartered territories of the Adaptive Engine Transition Program (AETP) and the conundrum of maintaining two different engine designs. Warning: things might get a little heated as we dive into the future of the F-35 and the rapidly evolving landscape of military aviation.


To help support this podcast and become a PilotPhotog ProCast member: https://www.buzzsprout.com/1555784/support

If you enjoy this episode, subscribe to this podcast, you can find links to most podcast streaming services here: 

PilotPhotog Podcast (buzzsprout.com)

Sign up for the free weekly newsletter Hangar Flyingwith Tog here: 

https://hangarflyingwithtog.com

You can check out my YouTube channel for many videos on fighter planes here:

https://youtube.com/c/PilotPhotog

If you’d like to support this podcast via Patreon:

https://www.patreon.com/PilotPhotog

And finally, you can follow me on Twitter here:

https://twitter.com/pilotphotog

To help support this podcast and become a PilotPhotog ProCast member: https://www.buzzsprout.com/1555784/support

If you enjoy this episode, subscribe to this podcast, you can find links to most podcast streaming services here:

PilotPhotog Podcast (buzzsprout.com)

Sign up for the free weekly newsletter Hangar Flyingwith Tog here:

https://hangarflyingwithtog.com

You can check out my YouTube channel for many videos on fighter planes here:

https://youtube.com/c/PilotPhotog

If you’d like to support this podcast via Patreon:

https://www.patreon.com/PilotPhotog

And finally, you can follow me on Twitter here:

https://twitter.com/pilotphotog

0:00 -- Intro. 

*Note: you can check out our analysis of Succession's first season in E98 of this podcast (published on May 22nd, 2023).

1:43 -- Start of interview.

4:03 -- Governance challenges to family-owned companies.

5:50 -- On Kendall's car accident and legal implications. Issues of corporate wellness, mental issues and drug-use. *Story on Tyson Foods' CFO.

10:55 -- Waystar’s response to “bear hug” offer from Maysberry. “I saw their plan, but my father's was better.” On disclosure process and vetting of public statements.

17:34-- Impact of explosion of Waystar rocket in Japan (after Roman rushed the launch).

18:45-- On Shiv's prospects as CEO of Waystar.

20:13 -- On the role of the board in the "bear hug," conflicts of interests, and lack of an independent committee of the board.

21:25 -- The Pierce acquisition to block Sandy and Stewy. On the role of third-party advisors (investment banks) and the Jamie Laird character.

27:46 -- On sovereign wealth funds looking to control the news through ATN. On the character of Mark Ravenhead.

33:10 -- The Vaulter shutdown and question on unions.

41:04 -- Revelation of cruise line issues (press report) lead to loss of business opportunities (Pierce, etc.) and loss of key employees (Rhea’s departure). The accounting whistleblower. Rhea, worrying that she’s agreed to be CEO of a “dumpster fire pirate death ship” says, “Either they did know, which is terrible, or they didn’t know, which is an unconscionable lack of control.” (Caremark standard) 

47:17 -- The Congressional hearing. How should CEOs and/or management prepare for congressional hearings? "This is not a court house, it's a stage." "Testifying in Congress is much more similar to being on a Sunday morning news show." "The clock is your friend here." "In circumstances like that, sometimes the best answers are yes, no, or I don't recall - as opposed to speechifying about something."

54:35 --  The questionable decision of having a general counsel testify in Congress. On waivers of attorney-client privilege.

1:00:26 --  The "blood sacrifice" offered by Waystar Royco after the Congressional hearing. Caremark standard and the fallacy of "what you don't know can't hurt you" (willful blindness). The NRPI ("No Real Person Involved") notations in shadow logs.

1:09:26 --  Cultural and reputational issues and the way the show connects them to shareholder value. Culture of fear and bullying. Sexual harassment and improper behavior.

Kate O'Leary is the Global Executive Litigation Counsel at General Electric Company.

__

 You can follow Evan on social media at:

Twitter: @evanepstein

LinkedIn: https://www.linkedin.com/in/epsteinevan/ 

Substack: https://evanepstein.substack.com/

__

Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

You can follow Evan on social media at:

Twitter: @evanepstein

LinkedIn: https://www.linkedin.com/in/epsteinevan/ 

Substack: https://evanepstein.substack.com/

__

You can join as a Patron of the Boardroom Governance Podcast at:

Patreon: patreon.com/BoardroomGovernancePod

__

Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

In today's episode, build off the discussion we began previously with our episode on  Nikola Tesla, where we argued that a physics model based on Etheric Energy became classified during the early decades of the 20th century.  Here, we will pick up that story and  investigate the hidden role that this "classified science" played during the build-up to and unfoldment of the Second World War.

Along the way, we discuss the background collusion that was going on between German and American financial and industrial cartels before and during the war. We also discuss the Bank of International Settlements, and the role the propaganda has played in shaping our perception of events.

To find the written article this episode is based on, see my Substack:

thewisdomtradition.substack.com
thewisdomtradition.bigcartel.com
www.alexsachon.com

Thank you,

- Alex

In this episode, we take on everyone’s favorite chore – laundry. For a task that takes up so much time and energy, how can we make it more enjoyable and streamline for savings? Sarah Lindsey of Sarah Lindsey Design talks about turning your laundry room into a space that is fun, functional and infused with your personal style. We’ll also talk with David Wilson, Senior Commercial Director, Clothes Care at GE Appliances, who shares easy steps and washer/dryer hacks that will help you save money and time. With these expert tips, you may be surprised how easy and fun your next load of laundry will be. 

Resources:  

• Alabama Power Tips and Resources
•  Sarah Lindsey Design
• GE Appliances

Show Sponsors:  

• Southern Living Inspired Communities  
• Alabama Power  

 “The key to transformative marketing is a transformed marketer,” Flint McGlaughlin taught in Landing Page Creation and Optimization: 6 key questions to prepare the marketer (https://meclabs.com/course/lessons/landing-page-creation-and-optimization/). 

My latest guest made a hugely transformative change, rebranding her company from General Electric. Imagine having to rebrand from one of the most legendary brands of all time – Thomas Edison, Menlo Park, the light bulb, the Carousel of Progress at Tomorrowland, “We Bring Good Things to Life,” and on and on.

So I had to ask her – what did you have to transform in yourself to make this major marketing transformation possible?

Hear that story, and so much more, in my discussion with Meghan Gainer, Vice President of Marketing and Communications, DSD Renewables (https://dsdrenewables.com/).

DSD was formerly known as GE Solar and is now owned by BlackRock Real Assets. Gainer has managed budgets from $1 million to $10 million and teams from three to 15 people.

Stories (with lessons) about what she made in marketing

• Put stock in your own brand
• When no one is raising their hand for something that can make an impact, raise your hand
• Customer experience and feedback are vital to success
• Your company is not your advocate, you need to advocate for yourself
• Appreciate your employees – let them challenge themselves, provide feedback and grow…even if it means you’re going to lose them.
• When you find people you work well with, stick together and you’ll always enjoy what you do.

Related content mentioned in this episode
 
Customer-First Marketing: The customer is always right … but not always right for your company (https://sherpablog.marketingsherpa.com/b2c-marketing-2/customer-is-always-right-but-not-always/)

The Indefensible Blog Post: Forget Charlie Sheen, here are 5 marketing lessons from marketers (https://sherpablog.marketingsherpa.com/marketing/marketing-lessons-peers/)

 Data Poetry in Marketing, PR & Corporate Communications (Podcast Episode #17) (https://www.marketingsherpa.com/article/interview/data-poetry)

14 Strategies for Hiring and Retaining Marketing Professionals (https://www.marketingsherpa.com/article/case-study/marketing-hiring)

About this podcast

This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).

Get more episodes

To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Maude Adams (1872-1953) was America’s most popular and highest paid actress of her day. Beyond her skills onstage, she also helped invent technology to improve stage lighting and develop color film photography.

Special thanks to our exclusive Pride Month sponsor, Mercedes-Benz! Mercedes-Benz continues to support and stand with the LGBTQIA+ community. Listen all month long as we celebrate women whose authentic expression in their lives and bodies of work have expanded the norms of gender and sexuality in the performing arts.

History classes can get a bad rap, and sometimes for good reason. When we were students, we couldn’t help wondering... where were all the ladies at? Why were so many incredible stories missing from the typical curriculum? Enter, Womanica. On this Wonder Media Network podcast we explore the lives of inspiring women in history you may not know about, but definitely should.

Every weekday, listeners explore the trials, tragedies, and triumphs of groundbreaking women throughout history who have dramatically shaped the world around us. In each 5 minute episode, we’ll dive into the story behind one woman listeners may or may not know–but definitely should. These diverse women from across space and time are grouped into easily accessible and engaging monthly themes like Educators, Villains, Indigenous Storytellers, Activists, and many more.  Womanica is hosted by WMN co-founder and award-winning journalist Jenny Kaplan. The bite-sized episodes pack painstakingly researched content into fun, entertaining, and addictive daily adventures. 

Womanica was created by Liz Kaplan and Jenny Kaplan, executive produced by Jenny Kaplan, and produced by Liz Smith, Grace Lynch, Maddy Foley, Brittany Martinez, Edie Allard, Lindsey Kratochwill, Adesuwa Agbonile, Carmen Borca-Carrillo, Taylor Williamson, Ale Tejeda, Sara Schleede, and Alex Jhamb Burns. Special thanks to Shira Atkins. 

Original theme music composed by Miles Moran.

We are offering free ad space on Wonder Media Network shows to organizations working towards social justice. For more information, please email Jenny at pod@wondermedianetwork.com.

Follow Wonder Media Network:

• Website
• Instagram
• Twitter

See omnystudio.com/listener for privacy information.

El auge de la industria de la computación empezó después de la Segunda Guerra Mundial. El director de General Electric no quería entrar a ese mercado, pero un pequeño equipo de empleados rebeldes rompió las reglas para incursionar en secreto. Y así diseñaron la GE 225. Fue un avance importantísimo en el campo de la ingeniería, que permitió que la computación pasara de ser un nicho de mercado, a convertirse en la corriente principal que abrió paso a la industria de la tecnología que conocemos hoy en día. Antes de que las mainframes empezaran a desarrollarse con propósitos generales, las computadoras se utilizaban para una sola función. William Ocasio recuerda que las primeras computadoras especializadas de General Electric, las ERMA, permitieron que los bancos pudieran procesar miles de transacciones al día. John Joseph nos cuenta que algunos de los empleados importantes de GE engañaron al director de la empresa para poder crear un departamento de computación. Tomas Kellner explica que el trabajo que realizaron dio como resultado una máquina revolucionaria: la GE 225. Y Joy Lisi Rankin nos relata que los ingenieros de la Universidad de Dartmouth adaptaron la GE 225 para agregar la función del tiempo compartido, y la utilizaron para crear BASIC; ambos logros permitieron que la informática se volviera más accesible.

The Paul Truesdell Podcast
Sponsored by nobody because paid advertising chokes and corrupts free speech.

Time to Laugh, Drink, Think, and Feed the Brain

• Think for yourself. 
• Do not think outside the box. 
• Instead, begin by rejecting that the box exists. 

Links Show Outline - Pending

Paul Grant Truesdell, J.D., AIF | CEO
The Truesdell Companies
The Truesdell Professional Building
200 NW 52nd Avenue
Ocala, Florida 34482
212-433-2525
Email: paul@paultruesdell.com
Corporate Website: https://truesdell.net
LinkedIn: https://www.linkedin.com/in/paul-grant-truesdell/

Disclaimer: Due to our extensive holdings, that of our clients and your host, you should assume that we have a position in all companies discussed and that a conflict of interest exists. By listening, reading, or using this podcast and website in any manner, you understand the information presented is provided for informational purposes only and agree to our Terms of Use and Privacy Policy.  No Professional Advice – the content of articles and other projects is for informational purposes only and does not constitute professional advice. Nothing said, written, or otherwise communicated in any form on this site or otherwise should be construed as an offer, recommendation, or solicitation to buy or sell a security. Neither Paul Truesdell, Truesdell Consulting, Inc., Fixed Cost Financial, Inc., affiliates or subsidiaries provides tax, legal, or psychological advice.   The content in the podcast and on this webpage is not intended to constitute or be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or other qualified health care provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on the podcast or on my website.

Katharine Burr Blodgett (1898-1979)was the first woman scientist ever hired by General Electric and is credited as the inventor of non-reflective glass.

Special thanks to LinkedIn as our exclusive Women's History Month sponsor on Womanica. Join the conversation happening around the world, as LinkedIn members are redefining what it means to be a professional in today's work environment.

History classes can get a bad wrap, and sometimes for good reason. When we were students, we couldn’t help wondering... where were all the ladies at? Why were so many incredible stories missing from the typical curriculum? Enter, Womanica. On this Wonder Media Network podcast we explore the lives of inspiring women in history you may not know about, but definitely should.

Every weekday, listeners explore the trials, tragedies, and triumphs of groundbreaking women throughout history who have dramatically shaped the world around us. In each 5 minute episode, we’ll dive into the story behind one woman listeners may or may not know–but definitely should. These diverse women from across space and time are grouped into easily accessible and engaging monthly themes like Educators, Villains, Indigenous Storytellers, Activists, and many more.  Womanica is hosted by WMN co-founder and award-winning journalist Jenny Kaplan. The bite-sized episodes pack painstakingly researched content into fun, entertaining, and addictive daily adventures. 

Womanica was created by Liz Kaplan and Jenny Kaplan, executive produced by Jenny Kaplan, and produced by Liz Smith, Grace Lynch, Maddy Foley, Brittany Martinez, Edie Allard, Lindsey Kratochwill, Adesuwa Agbonile, Carmen Borca-Carrillo, Taylor Williamson, and Ale Tejeda. Special thanks to Shira Atkins.

Original theme music composed by Miles Moran.

We are offering free ad space on Wonder Media Network shows to organizations working towards social justice. For more information, please email Jenny at pod@wondermedianetwork.com.

Follow Wonder Media Network:

• Website
• Instagram
• Twitter

To take the Womanica listener survey, please visit: https://wondermedianetwork.com/survey 

See omnystudio.com/listener for privacy information.

The Paul Truesdell Podcast website page

Bandwidth, production, and hosting for the Paul Truesdell Podcast provided by Fixed Cost Financial. The home of Fixed Cost Investing.  A true fiduciary-based registered investment advisor and manager.  Visit FixedCostFinancial.com

The Paul Truesdell Podcast

Paul Grant Truesdell, J.D., AIF | CEO

The Truesdell Companies

The Truesdell Professional Building

200 NW 52nd Avenue

Ocala, Florida 34482

212-433-2525

Email: paul@paultruesdell.com

Corporate Website: https://truesdell.net

LinkedIn: https://www.linkedin.com/in/paul-grant-truesdell/

Disclaimer

Due to our extensive holdings, that of our clients and your host, you should assume that we have a position in all companies discussed and that a conflict of interest exists. By listening, reading, or using this podcast and website in any manner, you understand the information presented is provided for informational purposes only and agree to our Terms of Use and Privacy Policy.  No Professional Advice – the content of articles and other projects is for informational purposes only and does not constitute professional advice. Nothing said, written, or otherwise communicated in any form on this site or otherwise should be construed as an offer, recommendation, or solicitation to buy or sell a security. Neither Paul Truesdell, Truesdell Consulting, Inc., Fixed Cost Financial, Inc., affiliates or subsidiaries provides tax, legal, or psychological advice.   The content in the podcast and on this webpage is not intended to constitute or be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or other qualified health care provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have heard on the podcast or on my website.

Guests:

• Raya Ahmed is a climate justice defender from Lamu. She holds Bachelor of Science in Development Studies and is the founder of Lamu Women Alliance which is a consortium organizations under Save Lamu, championing climate justice and women’s rights. In 2019, she was awarded the Lamu County Mashujaa by Kenyan President Uhuru Kenyata,and the Shujaa Female Activist of the Year Award by MUHURI/ Coast Women’s Magazine.
• Omar Elmawi is a lawyer who helps communities assert their rights and have their voices heard on various development projects. He coordinates the deCOALonize campaign – a movement that, with the help of community engagement, public activism and legal advocacy, pushes for green and sustainable energy solutions and is opposed to coal-related industrialization in Kenya and the region. He is also the coordinator of the Stop EACOP campaign that is against the construction of the East Africa Crude Oil Pipeline. Twitter: @OmarElmawi
• Gino Cocchiaro is the Director of Programmes and Development at Natural Justice, where he previously served as the Director of the Kenya Hub as well as the Director of the Extractives and Infrastructure Programme. He is legally trained and has supported communities to participate in environmental decision-making processes in Southern Africa and Kenya. He was the lead lawyer from Natural Justice against the Lamu coal plant and has worked closely with the communities of Lamu since 2010. Twitter: @GinoCocchiaro

Host:

Professor Dan Banik, University of Oslo, Twitter: @danbanik  @GlobalDevPod

https://in-pursuit-of-development.simplecast.com/

Host

Professor Dan Banik (@danbanik @GlobalDevPod)

Apple Google Spotify YouTube

Subscribe: 

https://globaldevpod.substack.com/

Mr. Viren Shah is Vice President & Chief Digital Officer, at GE Appliances (GEA - https://www.geappliances.com/), the American home appliance manufacturer, now a majority owned subsidiary of the Chinese multinational home appliances company, Haier (https://www.haierappliances.com/). Mr. Shah has been with GEA since October 2018, in which time he was appointed to lead the business through a digital transformation with a focus on data/intelligence at the center of gravity. Prior to becoming part of the Haier company, Mr. Shah was the CIO at Masco Cabinetry, and CIO Council Leader for their parent company, Masco Corporation, the international conglomerate manufacturer of products for the home improvement and new home construction markets. Mr. Shah has more than 20 years of global experience in creating business value using technology with a strong focus on customers for Fortune 10 organizations, such as his decade at the Walmart organization. He has contributed as a senior leader towards the success of startups, turnarounds and global mergers and acquisitions. Mr. Shah implemented “Think Global and Act Local” methodologies, utilizing operational and cultural experience in areas of IT strategy, omnichannel, business development and governance in more than 20 countries across the Americas, Australia, Europe, Asia and Africa. Mr. Shah holds a bachelor’s degree in computer science from Bombay University, a master of business administration degree in international marketing/short-term finance from the New York Institute of Technology, and an executive education certificate in digital marketing strategies for digital economy from the Wharton School.

In this episode, we speak with Michael Eckhart, former Global Head of Environmental Finance at Citigroup, founding chairman and former president of the American Council on Renewable Energy (ACORE), and co-author of the Green Bond Principles. Michael now serves as a board member for Hannon Armstrong and as an adjunct and visiting professor at Columbia University and the University of Maryland, respectively. 

Michael discusses the history of the global clean energy financing space, the benefits of financing—rather than funding—renewable energy, what the Green Bond Principles offer the market, how today’s clean energy financing models evolved, and more. 

Links:

Michael Eckhart Bio

American Council on Renewable Energy

ACORE Finance Forum

International Capital Market Association Green Bond Principles

International Solar Energy Society

Episode recorded August 25, 2021 

Email your feedback to Chad, Gil, and Hilary at climatepositive@hasi.com or tweet them to @ClimatePosiPod. 

Sitting down with host Colbert Cannon this week is President of Corporate Banking at Capital One, Darren Alcus. We’ll hear about his education at Dartmouth and earning his MBA at Duke’s Fuqua School of Business. Darren walks us through his time at Bankers Trust in Atlanta before spending two decades at GE, resulting in him becoming President and CEO of GE’s health care financial services business unit. We’ll also hear how Capital One came to purchase the branch Alcus ran at GE and why he’s stayed with Capital One to this day.   

Learn more about Darren's role at Capital One here. 

Take a look at Darren's Best Idea, the book The Splendid and the Vile by Erik Larson, here. Colbert’s Best Idea this week is to take a trip to New Orleans - check out one of his favorite NOLA restaurants, August, here.

Welcome to The Hydrogen Podcast!

In episode 030 , Fronius is rolling out its first customer solar to hydrogen filling station. Global Green hydrogen pipeline exceeds 250 gigawatts, New York is looking to test green hydrogen at the Long Island power plant. And a new research report saying green hydrogen market to reach 9.8 billion by 2028. All of this on today's hydrogen podcast. 
 
Thank you for listening and I hope you enjoy the podcast. Please feel free to email me at info@thehydrogenpodcast.com with any questions. Also, if you wouldn't mind subscribing to my podcast using your preferred platform... I would greatly appreciate it. 

Respectfully,
Paul Rodden


VISIT THE HYDROGEN PODCAST WEBSITE
https://thehydrogenpodcast.com

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Send us an email to: info@thehydrogenpodcast.com

In This Episode You’ll Hear About:

• How he spent his childhood growing up in China and Spain learning the supply chain and manufacturing industry through his family 
• Why Aaron came to the US for college to study engineering and why he loved the problem solving aspect of what he was learning
• What companies he interned with during his time in college and what he learned about hard work and determination throughout the process
• How his time at GE taught him so much about the processes that would help him scale his own business later 
• Why he started Caraa, what the thesis behind the brand was and still is, and how they began to carry out their mission as a high-end, functional handbag DTC company
• Why he is thankful for a Co-Founder, and what building Caraa was like in the early days of the company
• Why they decided to not be venture backed, what that has looked like, what they have learned, and what advice he offers to others regarding fundraising
• What Caraa has done to help people during the pandemic and why that has been important to Aaron and his Co-Founder, Carmen
• What is next for Caraa and how they will continue with their steady, sustainable growth and intentional customer affinity for years to come

To Find Out More:

Caraasport.com

Quotes:

“There's always extra things that might not directly tie into hard work and merit, but I would say 90% of the time when you work hard and you put your heart into things, it will pay off.”

“You have to understand the human aspect of people. So having that perspective and having that emotional intelligence was something that I had to learn the hard and quick way.”

“If I aspired to be a CEO or a business owner, having the know-how in terms of process management was very important to me.”

“What we said is, what if we turn things around a little bit, still make the products in a very high end way, but really kind of make it very functional and keep the prices below four hundred dollars in terms of our average order value, because we're going to direct.”

“Stay true to who you are in terms of authenticity.” 

“You'll be surprised if you do a little bit of soul searching, how much you can discover.”

“To a certain extent it helps to have a Co-Founder. You know, I think single founder entities are very tough, not because you're not capable, it's because sometimes you need a shoulder to cry on.”

“I'm a big believer in product market fit. If you can sit somewhere and think about, hey, the world needs these, but if you don't find the right audience to purchase it or to resonate with your product then you just have a little project or a little hobby. It's not a business yet.”

“I was looking to grow, but I was looking to grow sustainably in a profitable way, if you may. So we ended up just saying, you know what? No to venture funding.”

“When we were trying to raise, I felt that I was becoming more and more a professional fundraiser versus a professional business manager.”

“We had that emergency meeting, me, Carmen, and also the board really quickly made a decision to convert part of our factory into essentially making masks using our scrap material. This was in the early days of the pandemic. And then we donated.”

“If you don't have the right processes, everything will be very chaotic. So I think we do a pretty decent job in terms of creating controls and checks and balances and processes along the way.”

“In moments of crisis, in front of the customer: transparency, transparency, transparency. Don't hide anything.”

“Make sure that you have product market fit and then test quick, fail fast, and then reiterate.”