Branding and Marketing Tips for Scaling
George Spowart is the Chief Marketing Officer at Red Rover, a moving and storage solutions company more affordable and convenient than traditional options. He directs all marketing and sales activities, including brand strategy, creative development, media planning/buying, website, call center, and public relations. George’s skill for developing strong working relationships has contributed to his experience growing brands through strategy, implementing innovative tactics, and building high-performing marketing teams. Prior to Red Rover, he was the CMO at The Perfect Workout and PODS (Portable on Demand Storage).
In this episode…
Do you feel like you have a good product or service but still struggle to make the desired sales? It's probably because of how you are marketing and branding yourself.
According to George Spowart, good branding and marketing strategies are fundamental for the success of any company. His experience in the marketing field has given him the knowledge to grow brands, implement strategies, and build teams. The marketing tips he shares are beneficial for brands wanting to grow and scale their business.
In this episode of the Growth Fire Podcast, host Kevin Hourigan sits down with George Spowart, Chief Marketing Officer at Red Rover, to discuss marketing tips that will help your business thrive. George shares his career background in marketing, the genesis of Red Rover, marketing strategies for winning new customers, and the key KPIs Red Rover uses to measure the time and money they allocate to brand exposure.