givingtuesday

In this episode of "90 Miles from Needles: The Desert Protection Podcast," host Chris Clarke introduces four books that will challenge preconceptions about the desert. The first book, "The Arid Lands: History, Power, and Knowledge" by Diana K. Davis, challenges the notion that deserts are wastelands in need of development. The second book, "Peoples of a Sonoran Desert Oasis" by Jared Orsi, explores the history and culture of Quito Bacito and the impact of border policies on the oasis. The third book, "Dead in Their Tracks" by John Annerino, sheds light on the human cost of crossing the desert borderlands. Lastly, "Chasing Centuries" by Ron Parker uncovers ancient agave cultivars and their significance in Native American cultures. Tune in to discover a new perspective on the desert.

Buy the books: 

The Arid Lands; History, Power, Knowledge

Chasing Centuries

Peoples of a Sonoran Desert Oasis: Recovering the Lost History and Culture of Quitobaquito 

Dead in Their Tracks: Crossing America's Desert Borderlands in the New Era

Become a desert defender!: https://90milesfromneedles.com/donate

See omnystudio.com/listener for privacy information.

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.

Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors.

I'll share how I used it to send a breezy 5-minute video to my email list that had a 44.7% open rate (more than double the industry average!) and the myriad of other possibilities with this tool, from choosing a template, adding recipients, perfecting the email message, and customizing a landing page.

Learn about the metrics that matter and industry averages for open rates and clicks, highlighting the significance of a compelling call to action. And as a bonus, you'll get my personal insights and takeaways from a successful campaign for my monthly giving mastermind program.

We'll also shine a spotlight on Pledgemind and EverTrue Studios, who offer free on-demand documentaries and podcasts for nonprofit professionals. And trust me, you won't want to miss out on my upcoming webinar with EverTrue on January 16th - you'll learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP at positiveequation.com/thanks.

Resources & Links

Check out Episode 101: How To Scale Personalized Video Thank Yous with JD from EverTrue for more on this topic!

EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.

Join my free webinar with EverTrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.

I’m hiring a Brand Partnerships Manager! Learn more here.

Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recur

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

On this Day of Thanks, I ponder why Giving Tuesday isn’t Giving Thursday — why we aren’t giving thanks on Thanksgiving. It’s a thankless episode of Agave Road Trip!

Find extra photos and related links at agaveroadtrip.com

Heritage Radio Network is a listener supported nonprofit podcast network. Support Agave Road Trip by becoming a member!

Agave Road Trip is Powered by Simplecast.

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.

Are you craving a dose of gratitude in today's fast-paced world? Join me as I venture into the transformative power of a simple thank you with JD Beebe, the mastermind behind ThankView.

This episode is a trove of insights as we explore the role of video when it comes to improving donor retention, how easy and cost-effective it is to get started, and how ThankView is redefining the realms of personal and professional relationships, particularly in the non-profit sector.

JD also reveals an innovative feature that lets you search for popular names within a database and send a personalized video to everyone sporting that name! Plus, you’ll hear how this potent combination of gratitude and technology is increasing recurring gifts.

Gratitude is not merely a virtue, but a powerful tool in fostering success.

Resources & Links

Connect with JD at jd@evertrue.com and learn more about ThankView on their website.

After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with Evertrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.

I’m hiring a Brand Partnerships Manager! This is a contract-to-hire position starting at 20 hours per week. If you have great people skills, a deep love for creating aligned partnerships, a sprinkle of creativity, a sharp eye for detail, a knack for sales, and the ability to manage tasks and pitch like a pro…I can't wait to meet you. Learn more here.

Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.

Want to make Missions to Movements even better? Take a screens

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

This episode is presented by Evertrue.

Today is the 100th episode of the Missions to Movements Podcast! And I’m celebrating with a kaleidoscope of eye-opening conversations that will leave you inspired and invigorated.

I asked 10 nonprofit professionals this one important question: what has been a highlight moment from their career?

We are often so quiet and hold back from telling our own stories. But that's how we connect with our colleagues, donors, board members, volunteers, and our friends, right? It's always around our stories.

Trust me, you don’t want to miss the chance to bask in these shared triumphs of our guests (including many stories that have never before been shared!) and understand the pivotal role of storytelling in connecting us all.

So, come aboard, share this episode on Instagram, and don't forget to review us - your feedback keeps this journey going!

Resources & Links

After GivingTuesday winds down, how can you set yourself up for higher retention rates all year long? Join my free webinar with Evertrue on January 16th to learn how to creatively use video campaigns, email, and direct mail to reengage your supporters! RSVP and start the New Year with me at positiveequation.com/thanks.

Evertrue offers free, on-demand documentaries, series, and over 250 podcast episodes tailored for fundraisers. Start binging at evertrue.com/studios.

Applications are now open to join my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Learn more and apply here.

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape? 

Today's conversation with Classy's Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving. 

With nearly ten years of experience in growth marketing under her belt, Elizabeth shares how Classy's platform has evolved from peer-to-peer fundraising to a launchpad for nonprofits fostering genuine connections with willing donors. Get ready to explore the immense potential of technology in offering diverse giving experiences, from direct donations to events and recurring contributions.

You'll discover how experimentation can open up more avenues for giving, and how aligning individuals with causes they hold dear can turn the tide against dwindling donations. 

Plus, be inspired by the power of community as we look at the collective impact made by over 150 MILLION users across platforms like Classy and GoFundMe. 

So, are you ready to revolutionize your nonprofit's growth strategy and get tactical tools to engage effectively with Gen Z? Let's do this.

Resources & Links

Applications are now open for my Monthly Giving Mastermind program! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.

Connect with Elizabeth on LinkedIn and learn more about Classy on their website.

Elizabeth recommends the tool SparkToro for audience insights.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss!

We'll throw light on the power of understanding culture, the impact of novelty in marketing, and how a simple website hack could make a HUGE impact in boosting your online donations.

Floyd Jones energizes us with a message about staying donor-focused. It can shift your perspective from the “moment” to the movement of your cause. 

Be inspired by Marcus Collins as he introduces us to his framework for finding true believers and cultivating enduring relationships. 

Allow Jenny Nuccio's heartwarming message to uplift you, reminding us all how significant our work truly is. 

In a world where attention spans are shrinking, Vik Harrison offers her 3-part marketing strategy designed to help you think differently. We'll delve into a unique example of how an unconventional visual display at Saks Fifth Avenue was used by charity: water to make an impact.

As we prepare to enter a season where we can feel burnt out, tired, and stretched, hopefully, this episode will offer inspiration and encouragement.

Resources & Links

Follow this episode’s amazing contributors: Floyd Jones, Dr. Marcus Collins, Jenny Nuccio, and Vik Harrison.

Tune in to hear the full episodes featuring these guests:

Think Beyond the Moment & Focus On Your Movement This Giving Season with Floyd Jones

How Culture Influences Marketing with Dr. Marcus Collins

1 Website Update That Can Drastically Reduce Conversions

Embracing the Wild Journey of Self-Publishing with Jenny Nuccio

The 3-Step Marketing Engine Every Org Should Use with Vik Harrison

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positive

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

If you're thinking about how to maximize your GivingTuesday and year-end fundraising efforts, you'll want to join me for this in-depth consulting call with Lindsay Melander, the executive director of Seed India. 

In her role, Lindsay takes on the monumental task of communicating the hardships of families living in the slums of Kolkata, India, to the average Westerner. With stories as compelling as hers, there's SO much she can unpack and share with the world to further cement donor relationships.

This episode is chock full of techniques for connecting with new donors and building trust with existing ones, from using personalized thank you emails and video asks, testing video view and retargeting ad campaigns (for as little as $5 per day!), and creating tentpole content.

We move on to discuss Lindsay's strategies for maximizing end-of-year fundraising efforts and segmenting different asks for various donor groups. For example, she could ask recurring donors to increase their gift, or their 800+ social media followers to share their story. There's also potential to collaborate with other brands that align with their values.

I love hosting these consulting style calls and hope you'll take away some nuggets of inspiration in this conversation with Lindsay!

Resources & Links

Learn more about Seed India on their website and check out their Night of Joy Dinner and Virtual Reality Experience.

Connect with Lindsay on LinkedIn.

Tune in to my first consulting call episode, Increasing Monthly Gifts & GivingTuesday Ideas with Every Shelter’s Lauren Hansen.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing.

For our first one, get ready to explore an innovative world of shelter solutions with Lauren Hanson from Every Shelter. We'll traverse through their unique initiatives in Uganda and Turkey, discussing the potential of collaborations and partnerships aimed at ameliorating the refugee crisis.

We'll crack open the intriguing concept of starting a store in the Nakivale refugee camp in Uganda. Not just an ordinary store, but one that sells essential goods like water buckets, nails, axes, and tarps made from recycled billboard material. What's more, we'll share the ingenious 'work for credit' system that offers access to these goods for those who may not have the necessary cash flow, and the potential to activate generosity for the store.

As we steer towards the end, our conversation takes an exciting turn towards GivingTuesday and Year-End Campaigns. Discover the new one click upsell feature from Fundraise Up and how it could revolutionize personalized donor upgrades.

We also unpack the idea of thanking donors with postcards, gifting them a refugee-made bag as an incentive to increase their donation, and the power of videos to inspire donors to contribute to the cause.

So, buckle up for this enlightening journey filled with inspirational stories, innovative ideas, and actionable strategies!

Resources & Links

Learn more about Every Shelter on their website and Instagram and join The Haven to become a monthly donor. You can also connect with Lauren Hansen on LinkedIn.

Tune in to The GivingTuesday Strategies You Need To Try In 2023 with Woodrow Rosenbaum

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

Meet Stephen. He’s the co-founder of Relay FM, an independent podcast network for people who are creative, curious and maybe even a little obsessive🎙️Stephen combined his love for podcasting with her personal connection to St. Jude Children's Research Hospital, which led to the creation of the Relay FM Podcastathon. Since 2019, this initiative has raised more than $2.2 million for St. Jude❤️ He’s sharing his invaluable insights into partnership strategies and the art of forging genuine connections with your audience. This is a story about community, collective giving and a great source of inspiration as we are gearing up for GivingTuesday and end-of-year campaigns🎁

Learn more at weareforgood.com/episode/469.

About our Sponsor Good United

GoodUnited is a fundraising software that helps nonprofits of all shapes and sizes get the most out of social media. If you’re looking to Supercharge Your Social Fundraising, Good United is hosting a digital event on March 14th that’s just for you. Go to events.goodunited.io to register for this free event today. 

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Also in this episode:

• Amanda Ibrahim, Senior Events & Sponsorship Specialist at Moneris co-hosts.
• Sean McCormick, Director, Business Development, at Moneris talks about what we can expect this year for #GivingTuesday
• Stephen Mattis, Vice President at RBC, shares his expert advice about not-for-profit businesses.
• Amanda Ibrahim, Senior Events & Sponsorship Specialist at Moneris  gives a rundown of November’s events calendar.

If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet! 

Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act fast).

Check out https://givebutter.com/giving-tuesday for more information and to apply.

Episode Partner: This episode is presented by Givebutter and MemoryFox.

Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place.

P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!

Click HERE to sign up for our fun and free webinar on November 10th!

MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!

Resources & Links

Learn more about Givebutter’s Giving Tuesday hub and submit your own campaign for a chance to win! You can also connect with Floyd on LinkedIn.

Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off!

Curious about UTM parameters and how you can use them? This article is a great place to start.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

March 2024

Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.

Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• Head to YouTube for helpful digital marketing how-to videos and podcast teasers
• Want to book Dana as a speaker for your event? Click here!

What if you aren't ready for Giving Tuesday?

Don't worry, I'm here to help. This week is a 7-part training I made to help Giving Tuesday be amazing.

Watch the training here - https://youtube.com/playlist?list=PLE2kh3qUPEGSc-5BGce0HrgaxNRNl7Uds

Download the sample editorial calendar here - https://portnoy.co/3NynUjt

www.PortnoyMedia.com

www.UnfriendTheChildren.org

Free Resources for Nonprofits

Today is Giving Tuesday. Giving Tuesday was created back in 2012 to help "unite countries around the world by sharing our capacity to care for and empower one another."

Well, today we have special guest Warrie Blackburn with us from Mercy Ships. Mercy Ships is a non-profit organization seeking to transcend borders and change lives. Globally, 5 billion people lack access to safe surgery. Children, teens, and adults suffer and die every day from treatable causes, and one child in eight will die before age 5.  With the support of people like you, Mercy Ships deploys hospital ships to combat this overwhelming statistic. Since over 50% of the world's population lives near a coast, Mercy Ship ships are the best way to reach them with state-of-the-art medical care.

You'll not want to miss hearing how Mercy Ships uses hospital ships to transform lives and serve nations, one at a time.

Connect with Warrie at www.BrianandWarrie.com.
Learn more about Mercy Ships, volunteer, donate, or shop at www.Mercyships.org.

This episode sponsored by:
Healing Nations
Facebook @Godishealingnations
Instagram @healing_nations
info@healingnations.net
801.901.7667
www.healingnations.net

Visit www.hollycurby.com for more information and to sign up for the monthly Holly's Happenings e-newsletter. Holly's Highlights podcast and the opinions and ideas shared within it are for entertainment purposes only. The advice should be confirmed with a qualified professional.

On today’s episode, we follow the journey of #GivingTuesdaySpark leader Chelsea Phaire, an Arts Activist seeking to empower kids through visual art. For more information on Chelsea's Charity: https://www.chelseascharity.com/

Written & Narrated by Gabrielle Mirabella
Music & Production by Ernie Bird

Keep our show running by becoming a Sustaining Member! https://www.patreon.com/whatwillshedonextpodcast
Or, donate at our website: https://www.whatwillshedo.com/donate

This episode has a lot of description of holiday products - you'll have to use your imagination (sorry!).  You can watch the video version of this podcast episode on Whitewater Brewing Co.'s YouTube channel. 

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ACCESSIBILITY - The broadcast edition of this episode is available with closed captioned by clicking here for our YouTube Channel