glenn gabe

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There’s so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast!

Key Segments:

[00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe 

[00:07:54] What Sparked Glenn to Begin Educating the SEO Community?

[00:10:30] Choosing Impactful Topics When Writing Blog Posts 

[00:14:04] Is Volatility on Google Higher Than Ever?

[00:19:26] EDGE of the Web Title Sponsor: Site Strategics

[00:20:11] What Tools Does Glenn Use To Retrieve Data? 

[00:23:06] What Kind of ‘False Flags’ Arise in SEO?

[00:33:21] EDGE of The Web Sponsor: Wix 

[00:34:03] How Should You Focus on Tracking SERP Features?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/glenngabe

https://www.facebook.com/gsquaredinteractive

https://www.linkedin.com/in/glenngabe/

https://mas.to/@glenngabe

SEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast.

As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel, walking around the beach, through the forest, down the docks, and up the mountain...standing on the grass…okay, that’s enough of that.

So how should SEOs understand the nature of the client, and the user, as much as Google does?

• Know Your Audience 
• Know Your Subject Matter 
• Know the SERP

Also joining us along the journey is Rejoice Ojaiku, Content Strategist at Rise At Seven. Here’s the thing: Google isn’t the only place these people wander. Facebook, Twitter, TikTok, YouTube, Tumblr, Spotify, Reddit, we have to map all of them: Meeting these users where they want to meet you, how they want to meet you, is the name of the game. And each new platform has a special tool we can leverage: search.

Key Segments:

[00:01:51] What's On This Episode of SERP's Up?

[00:03:50] Focus Topic of the Week: Mixed Search Intent

[00:19:36] Focus Topic Guest: Rejoice Ojaiku

[00:25:51] Fun with People Also Ask

[00:31:49] Snappy News

[00:34:59] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein 

George Nguyen: https://twitter.com/geochingu

Rejoice Ojiaku: https://twitter.com/RejiYates

Rise at Seven SEO Agency: https://riseatseven.com/ 

Luke Carthy: https://twitter.com/MrLukeCarthy

Glenn Gabe: https://twitter.com/glenngabe

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn 

The power of keyword intent for organic success: https://www.wix.com/seo/learn/resource/semrush-webinar

G-Squared Interactive: https://www.gsqi.com/ 

Why Google’s 10 Blue Links Will Have to Go (Eventually): https://www.semrush.com/blog/google-results-need-change/

News:

All The Google Announcements From Search On 2022: https://www.seroundtable.com/search-on-2022-34164.html 

10 biggest announcements from Google Search On 22: https://searchengineland.com/google-search-on-22-recap-388296 

Search On 22: Google Debuts 9 New Shopping Features: https://www.searchenginejournal.com/search-on-22-google-debuts-9-new-shopping-features/466430/