globalbrand

Matteo is the Marketing Manager for Gemar USA and when we met at Balloon Boss Summit I learned so much about their long history and how they've created such a global brand. We covered a lot in our conversation, but two big things you won't want to miss are the new colors they have coming out and their very cool software that helps with design and production planning!

You'll also hear about:

• the cute way the company name came to be
• how they brought the business over to North and South America
• the fascinating difference in trends and styles that exist across cultures
• how Gemar contributes to and invests in balloon artist education through classes, conventions and their design software.

It was such a pleasure to have Matteo on to represent a brand that has definitely made a huge mark in the industry!

In the UGlu Hotline this week, I share how I use adhesives only between my balloons and avoid using them on customer surfaces if at all possible. Instead, I use a few common rigging products instead. 

 

RESOURCES MENTIONED:

17hats (get 50% off your 1st year) 

Balloon Suite 

Havin' A Party Wholesale (save 5% with code BRIGHT) 

UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT) 

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

‬Balloon Boss Mastermind & Summit  

PremiumConwin

2024 Bright Balloon Business Planner 

ALOFT (save $10 with code BRIGHT)

Gemar Creator 

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Evolving Into A Global Brand with Shiri Hellmann

In Episode 111 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the breaking news that Bronto, an email marketing software, coming to an end in May of 2022. They discuss how Bronto was overtaken with other options due to the overcrowding of the email marketing space. They commented that market leaders can never become too attached to their software. Tyler and Jon also mention that the team at Fidelitas are more than happy to help with migrating over from Bronto to any other platform. (See FidelitasDevelopment.com for details)

Then Tyler introduces Shiri Hellmann, The Vice President of Marketing at SodaStream. Hellman dishes on her career path leading up to leading SodaStream's US marketing. Tyler and Shiri go on to discuss the different factors of her marketing strategy working for an independent company versus being a part of a global entity like Pepsi. In addition, Shiri gives some insight into how to market the same product with various global narratives. Shiri ends the podcast by providing listeners with a key takeaway: to have fun, because if you don’t have fun it’s not going to be worth it. There are ups and downs, but by the end of the day you have to want to get up again. 

Join Tyler, Jon, and Shiri for insight into the role of global marketing and communications strategies and ways to be creative when faced with various marketing challenges and opportunities.

“It’s okay to be powerful.”
On this week’s episode of All About That Brand Podcast, Grace interviews world renown speaking, branding, and media specialist, Tanya Targett Camacho. Tanya is a Global Citizen with roots in England, the Middle East, and Australia. She is a strategist with Visible Impact Now, a Video communication consultancy, and has earned the title of “Media Darling” over her 17 year career driving millions of dollars of earned media and sales growth for her clients and partners around the world.  From empowering women in every part of their business journey, to helping established companies to retool their approach toward disrupting the norm, Tanya offers practical advice for impractical and invisible business challenges. Listen to Tanya’s experiences helping others their through mediums and fashions formerly unseen, and learn more about how to use the uniqueness of your journey to produce quality content that tells stories only you can tell. Don’t forget to subscribe to AATB podcast, and connect with Tanya at www.visibleimpactnow.com/training to learn more.Â