go for no

Go For No!

I’ve heard this taught countless times over the years and I’ve always felt it was somewhat misguided. 

Sure, facing the fear of rejection is important and “going for no” helps us be more comfortable with the reality that rejection is an unavoidable part of sales and network marketing. 

But we also have to make sure we’re not just ignoring the “no’s” looking for the next “yes”.  There is tremendous value in the no’s and if you approach them correctly, you could vastly improve your process and increase the number of yes’

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Tired of hearing NO in Your Network Marketing Business? 

Does the very thought of hearing NO make you afraid to even try? 

If we're being honest, we probably all fear rejection!! That's why you need to listen!! In this podcast episode, Rob interviews Andrea Waltz, author of GO FOR NO!! She'll provide tips and strategies to help you face fear and succeed in direct sales -- and, of course, Rob will add his insight!

You might want to listen more than once -- and share this episode with a team member!

You need to read the book, "Go for No". It's recommended on my 'Resources' page! I first read this book in 2007.

It taught me that No is not the opposite direction from Yes. In fact, it's on the way to it! Once I got that, my brain shifted 180 degrees. I was still fearful to talk to people as an introvert, but I lost the biggest reason for the fear. This book lays this out. Most people assume that getting a No to your offer is failure and Yes is success. That's wrong! Getting No's is a part of the process to get Yes's. If I got 1 Yes every 10 times, it meant that it took me 9 No's to get 1 Yes. Thus, No (and many of them) was on the way to Yes and success. I also learned that failure was not trying at all or giving up. This totally gave me freedom and removed a lot of my fear!

Once I got the paradigm shift, I was able to start evaluating and tracking my No's and Yes's until I knew how many No's it took me to get a Yes. As an example, I used to get 7 No's before a Yes. When I got the first No, I kept going through No and No and No. I was excited to get my Yes, but then kept tracking my No's. Over time, it took less No's to reach my Yes. Today, I get 2-3 No's before a Yes. I'm telling you! This book is a game-changer! Read it!

You might be looking for a yes every time you have a new prospect, but what if that's the exact wrong approach? Instead of seeking out a yes, go for no. That's the advice from Andrea Waltz, author of the book Go For No, and she'll tell you how to fail your way to success.

Andrea's Book, Go for No

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/go-for-no-andrea-waltz

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