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Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.

It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.

The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.

To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/

#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics

With all the talk about channel optimization, most marketers miss the right way to increase sales. It doesn't matter your reach if you don't have lead attribution.

Then again, how do you know who makes the best leads? Knowing how to optimize your sales funnel and do valid customer research matters too.

Today's episode covers the right way to do conversion rate optimization. It starts in the least looked place, moving towards greater profits.

To learn more about the business of copywriting and what it takes to master conversion, join us at https://www.adbriefing.co.uk/newsletter/

#ConversionRate #ConversionOptimization #GoogleAnalytics #WebsiteAnalytics #MarketTesting #MarketResearch