google search updates

No episódio 39 do SEO Happy Hour, Rafael Simões fala sobre remoção do link cache na pesquisa do Google, boas práticas para página 404 e 4 perguntas de auditoria para uma página que não está ranqueando. Por fim, falamos sobre paginação e SEO e como fazer isso do jeito certo.

Vá direto ao tema do seu interesse:

• 00:00 Introdução e cardápio do dia
• 01:48 Google remove link de cache dos resultados de pesquisa
• 02:44 Melhores práticas de SEO para página 404 
• 05:25 Seu conteúdo não está ranqueando? Saiba identificar o erro
• 13:20 Paginação e SEO: quais são as melhores práticas?
• 22:30 Consultoria grátis: extensões para SEO; SEO Programático; mudança de nome de marca e SEO; links de tag x links internos. 

Links importantes:

• 🍻 Linkedin do Rafael Simões: https://www.linkedin.com/in/cwbrafael  
• 📩 Assine nossa newsletter: http://eepurl.com/gZzDL5  
• 🖥️ Acesse nosso blog: https://www.seohappyhour.com/blog/   
• 💡 Siga nossa página no Linkedin: https://www.linkedin.com/company/seo-happy-hour/ 
• 📱 Instagram: https://www.instagram.com/seohappyhour 
• 📧 Fale com a gente: contato@seohappyhour.com  
• 📲 Formulário de contato: https://bit.ly/consultoria-seo-happy-hour 

Fontes utilizadas para o roteiro deste episódio: 

• 404 pages: Best practices and examples from 50+ brands - https://searchengineland.com/404-pages-best-practices-examples-436618  
• Google Search Drops Cache Link From Search Results (How To See The Cache) - https://www.seroundtable.com/google-search-drops-cache-link-from-search-results-36787.html  
• Content not ranking? 5 questions to ask ASAP - https://searchengineland.com/content-not-ranking-questions-to-ask-436715  
• Pagination and SEO: A Complete Guide to Best Practices - https://www.semrush.com/blog/pagination-seo/  
•  Canonical Tag: o que é, qual a importância e como aplicar? - https://www.seohappyhour.com/canonical-tag/ 
• Google anuncia no Twitter que não usa mais a "rel=prev/next" - https://x.com/googlesearchc/status/1108726443251519489?s=20 

Show Notes:

1. It’s Mitzi and Morgan’s first time on the show together! They talk about what it’s like to be a YouTube creator, handling hate online and what it’s like producing a live podcast. 
2. A first sip: Google search has made some exciting updates. The changes will allow users to search using both images and text and will feature more content creators in search results. It’s a win-win for users and creators. 
3. Next up: Twitter has some new updates and we’re not sure how to feel about them. Seriously, who asked for hashfetti?
4. Finally, the Paris Olympics launched a campaign to promote the upcoming 2024 games with none other than Paris Hilton herself. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.