Transforming Hip Hop Culture: Grayson Walker on Creating Positive Change with LLGND
Podcast Episode Notes:
- Introduction to Grayson Walker, founder of LLGND, a Black-owned brand focusing on positive change in hip hop culture.
- Grayson's background and family legacy in music, including his grandfather, George Walker, the first Black composer to win the Pulitzer Prize.
- LLGND's mission to challenge the prevailing themes of violence, drug use, and misogyny in mainstream hip hop.
- Discussion on the impact of hip hop on marginalized communities and the need for more positive representation.
- Grayson's academic journey, including his degree in Business (Marketing) and minors in Africana Studies and Urban Studies from Rhodes College.
- Grayson's experience as a college basketball player and his subsequent pursuit of a master's degree in Social Innovation from the University of San Diego.
- LLGND's growing popularity and global reach with hits like "Pretty Faces," "Joker," and "My Shot."
- Grayson's vision for the future of LLGND and his dedication to creating widespread change through the power of hip hop.
- How LLGND encourages up-and-coming artists to focus on positive themes and not merely imitate mainstream music to achieve success.
- The importance of fostering a mindset shift in communities that listen to hip hop and embrace its messages.
- Contact information and social media links for LLGND and Grayson Walker.
Bio for Grayson Walker - Founder, LLGND:
Originally from Colorado but with roots in Memphis and San Diego, Grayson Walker is the grandson of George Walker, the first Black composer to win the Pulitzer Prize, and son of renowned concert violinist and composer Gregory Walker. He graduated from Rhodes College with a degree in Business (Marketing) and double minors in Africana Studies and Urban Studies in 2021. Grayson also played four years of college basketball and later received a master's degree in Social Innovation from the University of San Diego in 2022. Under the stage and brand name LLGND, he has gained popularity in over 120 countries with hits like "Pretty Faces," "Joker," and "My Shot." LLGND is a Black-owned brand committed to creating widespread change in historically underprivileged oppressed communities, particularly Black communities, by influencing hip hop culture. Grayson's unique lyricism, charisma, and social mission continue to drive his brand's popularity and image. #ItsLegendary™
Connect with Grayson Walker!
- Website: https://llgndary.com/
- Email: grayson@llgndary.com
- Twitter: https://twitter.com/llgndary
- Facebook: https://www.facebook.com/LLGNDARY
- Instagram: https://www.instagram.com/llgndary/ (Brand), https://www.instagram.com/graysonwolfwalker/ (Personal)
- LinkedIn: https://www.linkedin.com/in/grayson-walker-768021197/
- Tik Tok: https://www.tiktok.com/@llgndary
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