grit and grace

This week's episode I’m bringing back one of my favorite coffee sessions with one of my favorite guests, Amberly Lago. This episode originally aired the end of 2021 but I feel it’s just as relevant (if not more!) as we navigate the final stretch of 2023. If you’re looking for that extra push to achieve your goals this year, this is the episode for you. After surviving a life-altering motorcycle accident, Amberly's story is a testament to resilience, motivation, and driving results to make your dream life a reality. In our conversation, she shares her personal keys to resilience, the importance of wise counsel over mere opinions, and knowing when to persevere versus granting yourself grace to let things go. We delve into celebrating small victories, building a following on social media from scratch, and recognizing the need for grit and grace in entrepreneurship and in life. This episode was filled with insights and actionable tips to help navigate both business and life’s inevitable challenges.

Notes: 

06:11 Celebrating Small Victories

15:52 Counsel vs Opinions

20:04 Building a Following From Nothing

24:33 Recognizing When You Need Grit vs Grace

28:55 Entrepreneurship & Boundaries

39:39 Advice On Being a Beginner

42:52 Speed Round

If you loved this episode you should check out this episode Goal Setting With Kristina Paider

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The impact of an encounter with God in the wilderness creates lasting change and it helps us become more than Change Makers but Cycle-Breakers too.

The imperfect people of the Bible reveal to us the how-to of making lasting change in our lives. I hope you’ll join me to hear more about being a Cycle-Breaker & living your life counter-culturally on today’s episode. We’ve been given the tools we need to say, “This ends in me…” (and mean it). 

Connect with Amy Elaine:

IG
Website
Book

Jessica and Vanessa caught up with Clayton Dodds to dive into the ever-changing world of marketing technology. In this episode, Clayton provides insightful and practical tips that anyone, regardless of firm size, can benefit from, and he gives us a glimpse into what the future may bring. We also learn more about Clayton’s passion for music and his college alma mater.

Jessica and Vanessa talk to Rachel, a Director of Knowledge Management Technology, about the data that legal marketers collect and how to leverage that information to capitalize on business development opportunities and improve service to clients. In this episode, we take a deep dive into the weeds and talk about how to best organize and act on the various pieces of data coming at marketing and BD departments. Rachel also gets real with us about her mental health journey and provides profound advice on how to take better care of ourselves.

In this episode Vanessa and Jessica chat with Andy Laver, Business Development and Marketing Executive at Buchanan Ingersoll & Rooney, Member of the LMA International Board of Directors, and co-host of Legal Marketing Coffee Talk.  Andy talks about how he got into legal marketing, working on LMCT, and his newfound passion for running!

Jessica and Vanessa check in with Adam Severson, CMO of Baker Donelson, on leading teams, budgeting and the business of law. We love his “work hard/play hard” attitude and zeal for life. We also learn about Adam’s love for wine and how “Napa” rescued him. 

Cecilia talks to Jessica and Vanessa about her journey into business development coaching and consulting after being laid off right as the pandemic began. Cecilia opens up about taking a first chair position for the wrong reasons and how she realigned her priorities while evaluating her next move. She also shares her exciting roles working with both Society 54 and Diversity Lab.

In this episode, Jenna reminds us that what you got you here, won’t get you there. Learn how she honed her leadership style over time and landed her ideal next role after being at the same firm for more than 14 years. We also learn more about the LSSO organization’s mission. 

LMA 2021 President Kelly MacKinnon sits down with Vanessa and Jessica in this fun-filled episode to talk sports, leadership and all things LMA Annual Conference. 

To register and join Kelly at the  LMA Annual Conference, visit https://lma21.legalmarketing.org/.

This episode is loaded, L-O-A-D-E-D, with tactical advice from entrepreneur and digital marketing expert Jessica Aries. A curious learner, Jessica shares how she leverages personal branding, embraces social media, promotes learning and living with technology, champions diversity, equity and inclusion and staunchly advocates for herself.

Listen as Jessica interviews Vanessa about the planning and execution of the LMA Southwest Region’s first completely virtual conference. Vanessa discusses the challenges and triumphs of planning a completely virtual conference and drops a few tips and tricks too. Don’t forget to check out the conference playlist too. 

Legal marketer and President of Alyn-Weiss and Associates Amber Vincent shares her experiences working with multigenerational leaders and sheds light on how we’re more alike than you might think.  

Do you want to land that major TV network interview? Powerhouse publicist and PR expert Annie Scranton gives us tips for landing TV interviews and leveraging media opportunities. She also shares insider stories from her days as a TV producer.

Entrepreneur, PR extraordinaire and fellow podcaster, Gina Rubel, shares her vision for the future, including opportunities and new realities. She also provides practical advice for launching a podcast.

In-house legal marketer and self-professed data geek Elizabeth Brick shares insightful truths about making your mark working out of a satellite office, and she gives three solid tips for setting yourself up for career success.  

What does psychology, ballet and BD have in common?  A lot more than you might think. In this episode, Vanessa and Jessica talk with business development coach and techprenuer David Ackert of Ackert Inc. about coaching lawyers through business development strategies and how legal marketers can help prepare their attorneys for success.  

In this episode, Vanessa and Jessica talk with Liz Tran about her time as a legal marketer and life after legal, working in marketing roles for accounting and technology companies. We also get into her life as a reality TV star! 

We kick off Season 2 of The Legal Slant with solo legal marketer, sound engineer, and musician Micah Petrea. Listen to Micah as he shares the tips and tricks that every marketer needs to know to be productive, stay on budget, and positively impact revenue generation. Get your pen and paper ready!

Micah Petrea’s suggestions for small firm marketing resources include:

• The Noun Project for inexpensive icons: https://thenounproject.com/
• Piktochart for turning data-heavy content into reports, infographics, social media graphics, etc.: https://piktochart.com/
• Klipfolio for turning Excel data into awesome graphics: https://www.klipfolio.com/
• Storybrand for creating your firm’s story and learning how to promote/sell more effectively: https://storybrand.com/
• Clio for cloud based solution to manage time, billing, client journey mapping, workflow and lead tracking: https://www.clio.com/

Having gone from a solo marketer to being the CMO of a 150-lawyer firm leading a team of five, Michael Blachly shares with us how he built a dynamic marketing team to support the growth of his firm.