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    Explore "grow a podcast" with insightful episodes like "E74 Leveraging Friends and Family: Boosting Your Podcast's Launch and Growth", "PART 4 - Using Clubhouse, Twitter Space and Social Audio to Grow Your Podcast with Marc Ronick", "PART 3 - Using ChatGPT to Create Social Media Content, Newsletters, and Podcast Content with Marc Ronick", "PART 2 - Using ChatGPT to Streamline Your Podcast Process with Marc Ronick" and "PART 1 - Is Your Podcast Mindset Costing You? with Marc Ronick" from podcasts like ""Help Me Podcast", "As It Relates to Podcasting", "As It Relates to Podcasting", "As It Relates to Podcasting" and "As It Relates to Podcasting"" and more!

    Episodes (18)

    E74 Leveraging Friends and Family: Boosting Your Podcast's Launch and Growth

    E74 Leveraging Friends and Family: Boosting Your Podcast's Launch and Growth

    In today's episode, we'll be diving into a topic that might make you a little uncomfortable - leveraging your friends and family when launching a new podcast.  Feeling hesitant to share your podcast with the people can be hard because you might be fearing judgment or criticism. But telling people about your show can really give you a boost of listeners, and give you the momentum that you won't have if you do a silent launch.  Today I share my experience and explain why involving your loved ones can actually help your podcast thrive. When I started my two podcasts I kept them under wraps, only to find out that hardly anyone was listening. It wasn't until word got out through the interviews I conducted that people started to take notice. 

    We'll explore the benefits of involving your family and friends right from the beginning stages of your podcast. They may possess valuable skills that can enhance your show, like graphic design or audio engineering. And by seeking their input, you can create anticipation and simply just let people know what you have coming.  So when you do launch, people are waiting. 

    • Leveraging friends and family when launching a new podcast
    • Using their skills and expertise for feedback and improvement
    • Building anticipation and support
    • Building a supportive network through friends and family
    • Generating initial listeners and reviews
    • Addressing the fear of judgment and the importance of pushing past it


    How to connect with me further:
    Download my free Podcast Launch Roadmap

    Subscribe to my email list
    Shoot me a question

    Help Me Podcast
    enOctober 05, 2023
    podcast
    new podcast
    grow a podcast
    podcast growth
    friends and family

    PART 4 - Using Clubhouse, Twitter Space and Social Audio to Grow Your Podcast with Marc Ronick

    PART 4 - Using Clubhouse, Twitter Space and Social Audio to Grow Your Podcast with Marc Ronick

    Have you heard about social audio and wondered if it's worth integrating into your podcast marketing plan? In this episode, we explore the world of social audio and how it's impacting the podcasting industry.

    Marc shares insights on the benefits of social audio, the community that's built on these platforms, and the impact of being a creator in this space. We also discuss best practices for hosting a Clubhouse room, how to increase your authenticity and relatability, and the importance of emphasizing community over competition.

    Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures.

    His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences.

    With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.

     

    Learn about:

    • [0:00] Intro

    • [4:45] What is social audio

    • [6:05] Is Clubhouse and social audio dead?

    • [9:35] The community that is built on a social audio app

    • [12:45] How does being on a platform like this impact you as a creator?

    • [17:00] How to integrate social audio in your marketing plan 

    • [22:05] Increasing your authenticity and relatability 

    • [23:10] Best practices when it comes to being the host of a Clubhouse room

    • [29:35] Emphasizing on community over competition in the podcast space

     

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:



    Marc’s Resources:

     

    Connect with Marc here:

     

    Connect with Simona here:

    Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

    As It Relates to Podcasting
    enMay 25, 2023
    ai
    chatgpt
    chat gpt
    podcast
    how to grow a podcast

    PART 3 - Using ChatGPT to Create Social Media Content, Newsletters, and Podcast Content with Marc Ronick

    PART 3 - Using ChatGPT to Create Social Media Content, Newsletters, and Podcast Content with Marc Ronick

    Are you looking for a way to streamline your podcast production process and elevate your content creation? Look no further than ChatGPT. In this episode, Marc and I explore the benefits of using ChatGPT for content creation and how it stacks up against other AI tools.

    He shares tips on how to use AI to generate content ideas and keep that storytelling piece intact. We also discuss how ChatGPT can streamline your podcast production and save you time. Plus, learn about the three major benefits of using AI to help with content creation.

    Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures.

    His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences.

    With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.

     

    Learn about:

    • [0:00] Intro

    • [5:25] ChatGPT vs. other AI tools when it comes to content creation

    • [8:45] How does AI help in generating content ideas for podcast episodes?

    • [12:05] How to keep that storytelling piece when using AI

    • [17:55] Streamlining your podcast production using ChatGPT

    • [20:00] Three benefits for using AI to help with content creation

     

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:



    Marc’s Resources:

     

    Connect with Marc here:

     

    Connect with Simona here:

    As It Relates to Podcasting
    enMay 18, 2023
    ai
    chatgpt
    chat gpt
    how to grow a podcast
    podcasting tips

    PART 2 - Using ChatGPT to Streamline Your Podcast Process with Marc Ronick

    PART 2 - Using ChatGPT to Streamline Your Podcast Process with Marc Ronick

    Are you curious about how AI can take your podcast to the next level? In this episode, Marc Ronick shares how to use ChatGPT to create dynamic podcast content.

    We explore how to start using AI in your podcast, the parts of the podcasting process AI can help with, and how to train your AI. We also dive into the ethics of using AI in podcasting, the potential dangers of ChatGPT, and how embracing technology is key to avoiding becoming obsolete.

    Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures.

    His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences.

    With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.

     

    Learn about:

    • [0:00] Intro

    • [5:30] What NextGen Podcaster is and how it's the best tool to pair with ChatGPT 

    • [9:50] How to start using AI and ChatGPT for your podcast

    • [12:55] The parts of the podcasting process that AI can help with

    • [16:20] Training your AI

    • [21:25] Is ChatGPT unethical?

    • [26:30] Can you use more than one prompt per ChatGPT conversation?

    • [27:50] Embracing technology so you don't become obsolete

    • [30:55] The potential dangers of ChatGPT

     

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:



    Marc’s Resources:

     

    Connect with Marc here:

     

    Connect with Simona here:

    As It Relates to Podcasting
    enMay 11, 2023
    ai
    chatgpt
    chat gpt
    how to grow a podcast
    podcasting tips

    PART 1 - Is Your Podcast Mindset Costing You? with Marc Ronick

    PART 1 - Is Your Podcast Mindset Costing You? with Marc Ronick

    Are you struggling to grow your podcast audience? The solution may lie in your mindset. In this episode, we explore the power of mindset in podcasting and how it can make or break your success.

    Marc Ronick joins me for part 1 of this four–part series and shares tips on finding your 'why', using language to make your listener feel included, and how to reframe your mindset when it feels like listeners don't care. We also discuss the dangers of self-sabotage and the importance of patience and consistency. Plus, learn why connecting with your listener directly is crucial, and why downloads don't always matter.

    Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures.

    His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences.

    With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.

     

    Learn about:

    • [0:00] Intro

    • [5:25] Why the mindset you bring to podcasting is your most important asset

    • [6:30] Does the word 'mindset' deter people from understanding its significance

    • [7:40] Why it all starts with your why

    • [12:10] The biggest mistakes podcasters make when it comes to mindset work

    • [14:45] Using language to make your listener feel more included 

    • [15:35] How to be a relatable host

    • [18:05] Getting into a self-sabotage loop

    • [20:00] The patience and consistency podcasting takes

    • [23:15] How to reframe your mindset when it feels like listeners don't care

    • [28:45] Connecting with your listener directly

    • [31:45] Why your downloads don't always matter

     

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:



    Marc’s Resources:

     

    Connect with Marc here:

     

    Connect with Simona here:

     

    As It Relates to Podcasting
    enMay 04, 2023
    podcast
    how to grow a podcast
    self sabotage
    podcasters
    podcasting tips

    PART 3 - Marketing with Private Audio Feeds with Kim Tradewell

    PART 3 - Marketing with Private Audio Feeds with Kim Tradewell

    Are you tired of struggling to attract and retain your target audience through traditional marketing methods? Do you want to know the secret to creating a loyal following that engages with your content? Look no further than private audio feeds.

    In this episode, we explore the world of private audio feeds and their importance in marketing. Kim joins me to discuss the various types of marketing you can do with private feeds, including using them as lead magnets to attract potential clients.

    We also delve into the topic of audio retention rates and whether audio has a higher retention rate compared to other forms of content. Kim provides insights on how to structure a pop-up podcast and elevate your entire client experience through private feeds.

    In addition, we explore the different ways you can repurpose your private feeds and leverage them to maximize your marketing efforts.

    Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle!

    May and James Co. began with the intention of sharing the creativity of audio marketing with others.

    She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive.  

    Your clients are busy. They want to learn from you, that is why they are in your world.  But they also have families, businesses, personal lives and households to run. Meet your people where they are at!

    Tune in to discover the power of private audio feeds and how they can transform your marketing strategy.

    Learn about:

    • [0:00] Intro
    • [4:05] Why private audio feeds are critical when it comes to marketing 
    • [4:45] Types of marketing you can do with private audio feeds 
    • [7:00] Using private feeds as lead magnets
    • [9:15] Does audio have a higher retention rate?
    • [10:45] How to structure a pop-up podcast
    • [13:15] Elevating your entire client experience through private feeds
    • [17:55] How to repurpose your private feeds

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:

     

    Kim’s Resources:

     

    Connect with Kim here:

     

    Connect with Simona here:

    As It Relates to Podcasting
    enApril 20, 2023
    podcasting
    podcasting tips
    how to make a podcast
    grow your podcast
    simona costantini

    PART 2 - How to Use Private Audio Feeds to Boost Business and ROI with Kim Tradewell

    PART 2 - How to Use Private Audio Feeds to Boost Business and ROI with Kim Tradewell

    Are you team audio or video? Or if you’re like me, you’re team ‘both’!

    There is so much value in using audio and video in your content creation process. But how can you leverage the audio portion and create a lasting, memorable and meaningful experience for your community?

    In this episode, part 2 of four of my series with Kim, we’re talking about the use of both video and audio in private podcasting, and highlighting how the two mediums can complement each other rather than compete. We also cover how podcasts can be a supplement to other forms of content and how they can add value.

    We deep dive into how private podcasting can be used effectively in coaching or educational settings, providing personalized sessions even for clients that can't meet in person. Private podcasts can also be used to provide an elevated experience for clients looking for exclusive content, like those in niche markets or specific events. Additionally, we discuss the different types of feeds that can be created, from group coaching programs to niche-specific content like daily meditations and food tutorials.

    We also emphasize how crucial it is to make content easily accessible to busy people, with options for private feeds increasing completion rates and keeping listeners engaged with the content.

    Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle!

    May and James Co. began with the intention of sharing the creativity of audio marketing with others.

    She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive.  

    Your clients are busy. They want to learn from you, that is why they are in your world.  But they also have families, businesses, personal lives and households to run. Meet your people where they are at!

    Learn about:

    • [0:00] Intro
    • [4:05] Video vs. audio podcasts and content
    • [7:00] How to add audio assets and the impact they have on converting your audience
    • [9:55] Meeting listeners where they're at 
    • [12:45] Different ways you can use private audio feeds in your business
    • [19:40] Creating content that values our time
    • [22:35] Creating a tailored listener experience with audio 

     

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:

     

    Kim’s Resources:

     

     

    Connect with Kim here:

     

    Connect with Simona here:

    As It Relates to Podcasting
    enApril 13, 2023
    podcasting
    podcast
    how to grow a podcast
    podcast tips
    how to start a podcast

    PART 1 - How to Start a Private Audio Feed with Kim Tradewell

    PART 1 - How to Start a Private Audio Feed with Kim Tradewell

    Have you ever considered starting a private podcast for your business or personal use? 

    If not, you might be missing out on some key benefits that could skyrocket your podcast to the next level.

    In this episode, Part 1 of four in our series about private podcasting and private audio feeds, Kim Tradewell joins me to give us the skinny on all we need to know.

    Kim is an expert in the world of private podcasting and audio overall, and she'll be sharing why you should consider a private podcast or private audio feed for your business or personal use.

    We'll also be diving into the ROI of podcasting, exploring the benefits of private audio feeds, and discussing the main differences between a public podcast and a private audio feed.

    Kim will explain how these private audio feeds work, where they are hosted, and whether it's possible to have both a public and private feed.

    Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle!

    May and James Co. began with the intention of sharing the creativity of audio marketing with others.  

    She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive.  

    Your clients are busy.  They want to learn from you, that is why they are in your world.  But they also have families, businesses, personal lives and households to run. Meet your people where they are at!

    This episode will provide you with valuable insights into the world of private podcasting and how it can benefit you and your business. 

    Learn about:

    • [0:00] Intro
    • [5:15] What Kim loves about private podcasting
    • [6:25] ​​Why you should consider a private podcast or private audio feed
    • [8:15] What's the ROI of podcasting?
    • [12:40] How private audio feeds work
    • [16:55] The main differences between a public podcast and private audio feed
    • [21:15] Where a private audio feed is hosted
    • [24:15] Can you have both a public and private feed?
    •  

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:

     

    Kim’s Resources:

     

    Connect with Kim here:

     

    Connect with Simona here:

     

    As It Relates to Podcasting
    enApril 06, 2023
    how to grow a podcast
    how to make a podcast
    start a podcast
    how to get podcast listeners
    grow your podcast

    PART 3 - How to Maximize Your Podcast Interview Reach with Jason Cercone

    PART 3 - How to Maximize Your Podcast Interview Reach with Jason Cercone

    Are you wondering why your podcast interviews are not reaching the audience you had hoped for? Do you bring guests on your show only for them to not share your episodes?

    There’s a reason for that, and we’re diving into it with Jason Cercone. 

    In this episode, we explore why guests don't share their podcast interviews and provide valuable tips on building relationships with guests after the recording is done. We talk about why not sharing your episodes is a waste of your time, and the importance of having an open mind when it comes to promoting your podcast. 

    Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. 

    He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits.

    Whether you're a seasoned podcaster or just starting out, this episode will help you create compelling content and build relationships with your guests that will keep your listeners coming back for more. Don't miss out on this conversation to take your podcast to the next level!

    Learn about:

    • [0:00] Intro

    • [3:25] Is not sharing your podcast interview a missed opportunity?

    • [6:05] Why guests don't share their podcast interviews

    • [14:25] Tips for building a relationship with your guest after the recording is done

    • [28:10] Why not sharing your episodes is a waste of your time

    • [29:15] The value of being open minded

     

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:

     

    Connect with Jason here: 

     

    Connect with Simona here:

     

    As It Relates to Podcasting
    enMarch 16, 2023
    podcasting
    podcast
    how to grow a podcast
    podcasters
    podcasting tips

    PART 2 - How to Create Interviews that Captivate with Jason Cercone

    PART 2 - How to Create Interviews that Captivate with Jason Cercone

    Are you struggling to create compelling podcast content that resonates with your audience, and keep them coming back? 

    Hear me out! As a podcast guest or host, the conversation you have on a podcast itself is amazing, but maybe you’re having a hard time translating that to your content online.

    In this episode, I sit down with podcast branding strategist and experienced podcaster, Jason Cercone, to discuss how to get the best content from your interviews and create compelling content for your podcast.

    Jason shares his insights on thinking about interviews differently and approaching conversations with more humanness, highlighting the importance of becoming of the mindset that you belong. He also provides valuable tips on how to create a great relationship between podcast guest and host, knowing your speaking points, being prepared, and having strong calls to action. 

    Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances.

    He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits.

    If you're looking to take your podcast interviews to the next level and create truly engaging content, this episode is not to be missed.

     

    Learn about:

    • [0:00] Intro

    • [4:30] How to get the best content from your interviews

    • [7:45] Thinking about interviews differently

    • [10:55] How to approach conversations with more humanness

    • [16:05] Becoming of the mindset that you belong in order to create compelling content

    • [24:25] How to handle mean comments online 

    • [26:05] Should you prepare questions in advance?

    • [34:45] How to format episode introductions to create more compelling content

    • [37:25] The importance of creating a great relationship between podcast guest and host

    • [39:20] Knowing your speaking points, being prepared and having strong calls to action

     

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:

     

    Connect with Jason here: 

     

    Connect with Simona here:

    As It Relates to Podcasting
    enMarch 09, 2023
    podcasting
    how to grow a podcast
    podcasters
    podcasting tips
    podcast tips

    PART 1 - How to Be a Sought-After Podcast Guest and Host with Jason Cercone

    PART 1 - How to Be a Sought-After Podcast Guest and Host with Jason Cercone

    Are you looking to up your podcasting game and become a sought-after guest? 

    Are there specific attributes podcast hosts look for when picking their guests, and if so, where do you learn more about how to be a great guest?

    In this episode of As It Relates to Podcasting, Jason Cercone joins me to discuss the key elements for securing podcast guest slots, how to be an excellent podcast guest and host, recording equipment and much more. 

    Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. 

    He also hosts The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits.

    Whether you're just starting out or looking to elevate your podcast guest appearances, this episode is packed with valuable insights and strategies to help you establish authority, make the most of your podcast guest appearances and grow your personal brand.

    Learn about:

    • [0:00] Intro

    • [4:25] Should you create a one sheet or media kit?

    • [6:45] The ONE game-changer line for securing podcast guest slots

    • [10:40] Why positioning matters

    • [12:15] Getting on calls with potential guests before recording

    • [16:30] How to be an excellent podcast guest and host

    • [18:05] Tips for getting selected as a podcast guest

    • [19:05] The one thing to ALWAYS stay rooted in

    • [20:45] Should you 'sell' on a podcast?

    • [22:25] Jason's biggest tip for going beneath the surface during interviews

    • [24:45] Recording equipment to invest in as a podcast guest

    • [25:55] How to ensure good sound from your podcast guest

     

    Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

    Resources:

     

    Connect with Jason here: 

     

    Connect with Simona here:

    As It Relates to Podcasting
    enMarch 02, 2023
    podcasting
    podcast
    how to grow a podcast
    podcasters
    podcast tips

    PART 4 - Analytics and Metrics: Measuring the Success of Your Podcast Social Media Strategy with Derek Videll

    PART 4 - Analytics and Metrics: Measuring the Success of Your Podcast Social Media Strategy with Derek Videll

    Learn how to measure the success of your podcast social media strategy using analytics with Derek Videll.

    Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. 

    In this episode, we will be discussing the important analytics to pay attention to in order to understand how your content is performing. We'll cover which social media metrics are most important and what it means to 'go viral.' We'll also share some tips on how to take your social media data and analytics and optimize it for success. And lastly, we'll talk about the important role mindset plays in podcasting, social media, and showing up. 

    So let’s get ready to learn about the latest and greatest in social media analytics.

    Learn about:

    • [0:00] Intro

    • [2:35] Which analytics to pay attention to in order to understand how your content is performing

    • [6:15] Which social media metrics are most important

    • [10:05] What it means to 'go viral'

    • [14:05] Tips for taking your social media data and analytics and optimizing it

    • [19:45] The important role mindset plays in podcasting, social media and showing up

     

    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

    Resources mentioned in this episode:

     

    Connect with Derek here: 

     

    Connect with Simona here:

     

    As It Relates to Podcasting
    enFebruary 23, 2023
    podcasting
    podcast
    how to grow a podcast
    social media marketing
    podcast marketing

    PART 3 - Maximizing Your Reach: The Role of Social Media Influencers and Guesting with Derek Videll

    PART 3 - Maximizing Your Reach: The Role of Social Media Influencers and Guesting with Derek Videll

    Whether you're a seasoned podcaster or just starting out on social media, this episode is for you.

    Learn how to maximize your reach through social media influencers and guesting with Derek Videll.

    Derek Videll, the host of The Social Media Entrepreneurs podcast and Founder of socialbamboo.com, is an experienced social media expert who teaches creators and entrepreneurs how to effectively utilize social media. 

    In this episode, we explore the benefits and best practices of being a guest on other podcasts and how it can help grow your show and social media following. We'll also discuss the importance of guesting for better SEO and increased online footprint.

    Have you ever wondered why some guests never share their podcast episodes? And is it possible to make them share? We'll dive into these questions and more, as well as share our thoughts on the topic of paying for podcast guests.

    Learn about:

    • [0:00] Intro

    • [2:00] Why guesting on other podcasts is important for growing your show and social media following

    • [7:10] Why being a guest leads to better SEO and increased online footprint

    • [10:05] Reasons why guests never share their podcast episodes

    • [12:10] Can you make guests share episodes?

    • [14:15] How we feel about paying for podcast guests

     

    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

    Resources mentioned in this episode:

     

    Connect with Derek here: 

     

    Connect with Simona here:

    As It Relates to Podcasting
    enFebruary 16, 2023
    podcasting
    how to grow a podcast
    social media marketing
    podcast marketing
    podcasters

    PART 3 - How to Create and Repurpose Content for TikTok with Melissa Hughes

    PART 3 - How to Create and Repurpose Content for TikTok with Melissa Hughes

    Learn how to create and repurpose content for TikTok, as it relates to podcasting.

    My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.

    She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.

    In this episode, Melissa will share her expert insights on how to create and repurpose content for TikTok as it relates to podcasting. She'll cover topics such as the importance of starting with a hook, what to do if you don't have one, the importance of knowing your content strategy, and how to measure your TikTok metrics. 

    We'll also dive into the importance of creation over perfection, how to compose a TikTok video, and tips for repurposing your podcast content for TikTok. And as always, Melissa will share her top tips for optimizing your TikTok bio and using a call to action.

    So if you're looking to up your TikTok game and leverage the platform for your podcast, this is the episode for you. Let's dive in with Melissa Hughes.

     

    Learn about:

    • [0:00] Intro
    • [2:00] Why you should always start with the hook
    • [4:55] What to do if you don't have a 'hook'
    • [7:15] Creation over perfection 
    • [9:55] How to compose a TikTok video
    • [12:35] Tips to repurpose podcast content for TikTok
    • [15:15] The importance of knowing your content strategy
    • [18:30] Always using a call to action
    • [19:55] How to optimize your TikTok bio
    • [20:35] Tips to measure TikTok metrics

     

    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

    Resources mentioned in this episode:

     

    Connect with Melissa here: 

     

    Connect with Simona here:

    As It Relates to Podcasting
    enJanuary 19, 2023
    podcasting
    tiktok
    podcast marketing
    tiktok marketing
    podcasters

    PART 1 - Why You Need to Be on TikTok with Melissa Hughes

    PART 1 - Why You Need to Be on TikTok with Melissa Hughes

    Learn why you need to be on TikTok, as it relates to podcasting.

    Thanks for joining me for this episode, where we will explore the ins and outs of the TikTok algorithm and how it relates to podcasting. 

    My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.

    She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.

    Over the next 20 minutes, we'll be talking about why TikTok can feel overwhelming, how Melissa became a TikToker, and what it was like for her to wake up to 22 million views overnight. We'll also delve into the inner workings of the TikTok algorithm and how it impacts the content you see on your feed.

    We'll discuss why consuming content on TikTok is different from other social media apps, and whether or not it's still possible to go viral on the platform. And, most importantly, we'll talk about why podcasters need to be on TikTok and how it can help grow their audience. So, join us as we dive into the world of TikTok and learn more about the algorithm that drives it.

    Learn about:

    • [0:00] Intro
    • [3:50] Why TikTok is overwhelming
    • [4:40] How Melissa became a TikToker
    • [5:35] What it felt like waking up to 22 million views overnight
    • [8:45] How the TikTok algorithm works
    • [12:15] Why consuming content on TikTok is different than other social media apps
    • [15:45] Can you still go viral on TikTok?
    • [18:15] Why podcasters need to be on TikTok

    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

    Resources mentioned in this episode:

     

    Connect with Melissa here: 

     

    Connect with Simona here:

    As It Relates to Podcasting
    enJanuary 05, 2023
    podcasting
    how to grow a podcast
    social media marketing
    tiktok marketing
    podcasters

    PART 1 - The Fundamentals of Paid Ads with Lisa Anne

    PART 1 - The Fundamentals of Paid Ads with Lisa Anne

    Learn the fundamentals of paid ads, as it relates to podcasting, with my guest Lisa Anne.

    In part 1 of this four-part series, Lisa Anne takes us through everything you need to know when it comes to using paid ads to help grow your podcast reach. As we get into this series, you will learn how to build a lead generation strategy that combines paid advertising with email marketing and free resources, so you can increase your podcast listenership.

    We’re talking about what you need to have prepared in order to run ads to your podcast, what you need to have set up on the back end in order to run ads, and the importance of knowing who you’re talking to in order to get better results. 

    A quick note, we did have a few technical glitches while recording this series, which impacted the audio quality in 2 small parts in this episode. Bear with us, cause the content is SO worth it.

    Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation.

    Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks.

    She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies.

    Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi.

    Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger.

    Learn about:

    • [0:00] Intro
    • [9:45] What you need to have prepared in order to run paid ads to your podcast
    • [13:25] Tips for setting up the backend of your Facebook Business Account
    • [18:45] Knowing who you’re talking to online and having an ideal client persona
    • [19:25] Running video vs. image ads
    • [24:40] Ad budget expectations

    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

    Resources mentioned in this episode:

     

    Connect with Lisa here: 

     

    Connect with Simona here:

    As It Relates to Podcasting
    enDecember 01, 2022
    podcasting
    how to grow a podcast
    podcast marketing
    podcasters
    podcasting tips

    PART 4 - Designing Pins That Convert to Downloads with Samantha Lynn

    PART 4 - Designing Pins That Convert to Downloads with Samantha Lynn

    Learn the best practices when it comes to designing pins that convert to downloads, as it relates to podcasting with Samantha Lynn.

    If you’ve been following along our series, you now know how to optimize your profile, leverage keywords and how to create content for longevity on Pinterest. 

    So what are the top tips podcasters must know when it comes to designing pin templates? Is there a perfect combination of pin types you should use? How do you create the right strategy with your content on Pinterest? 

    Samantha and I answer these questions and more in this last episode of our four-part series. 

    Samantha Lynn is a Pinterest marketing expert and online marketing VA.

    Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels.

    Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. 

    Learn about:

    • [0:00] Intro
    • [1:40] What podcasters need to know when it comes to designing pins
    • [5:40] Tips for creating pins your audience actually wants to click on
    • [8:30] Creating the perfect Pinterest strategy 
    • [12:40] How to implement Pins with your existing content 

     

    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

    Connect with Samantha here: 

     

    Connect with Simona here:

    As It Relates to Podcasting
    enNovember 24, 2022
    how to grow a podcast
    social media marketing
    how to start a podcast
    start a podcast
    grow your podcast

    PART 5 - 5 Steps for a Successful Podcast Launch with Nick Nalbach

    PART 5 - 5 Steps for a Successful Podcast Launch with Nick Nalbach

    Learn the five steps for a successful podcast launch, as it relates to podcasting with Nick Nalbach.

     

    You’ve created the idea for your show, you’ve put in the work to record the episodes and get your content edited and you’re ready to hit publish. But, you really aren’t sure how to get people to listen to your podcast – how do you launch this thing?

     

    This is what we’re covering in this episode with Nick, so that you don’t show up to your podcast launch unprepared and really with no idea of how to promote it.

     

    Why is it so important to know who you’re talking to? How do you know which graphics to create? Where to get yourself organized online? Do you need to warm up your audience? How do you engage them? Is it really worth it to create a podcast trailer?

    In this episode, Nick Nalbach and I dive deep into what you need to do in order to blow your launch out of the water. These techniques are what we use to get our own shows and into the charts, as well as our clients.

     

    From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.  

     

    Learn about:

    • [0:00] Intro
    • [1:30] How you can kibosh your own podcast launch
    • [5:50] Having banked episodes before you launch
    • [6:30] Simona’s custom podcast launch strategy 
    • [9:10] What goes into creating the perfect podcast trailer
    • [14:40] Key components of a successful podcast launch
    • [17:15] Engaging your audience before you go live
    • [21:00] The five steps you need to pay attention to when launching your podcast
    • [21:50] Two big launch tips every podcaster needs to know

     

    Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

    Connect with Nick here: 

     

    Connect with Simona here:

    As It Relates to Podcasting
    enOctober 27, 2022
    podcast tips
    starting a podcast
    how to start a podcast
    grow your podcast
    podcast engagement
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