growth marketing camp

In today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing.  

We dig deep into how ABM is not just about generating demand but also about capturing demand. And how with tools like RollWorks, Opensense, and more, you can uncover hidden clusters of demand and explode your top-of-funnel. 

Jodi shares ways ABM can become the backbone of your growth strategy and can provide the precision of personalized marketing with the scale of traditional demand generation. You’ll learn about how education plays a crucial role in building trust and creating demand, and how to execute it in a way that resonates with your target audience. Dig in!

As we celebrate Women's History Month, it's essential to reflect on our progress toward gender equality and the work that still needs to be done. In this limited edition episode of Growth Marketing Camp, our host Jass Binning sits down with Catherine Dummitt, the VP of Marketing at Narvar, to discuss what it feels like to be a woman in tech, the need for women to empower one another and why you should always lean into (& trust) your gut feeling. 

We dig into the challenges women face in the corporate world: the covert sexism and discrimination, as well as the more subtle ways women are held to different standards and expectations than their male counterparts. From dress codes to office culture, women often have to work harder and navigate more obstacles just to be seen as competent and professional. 

Catherine offers invaluable insights into how women can advance in their careers and the importance of supporting and empowering each other so that the next generation of women in tech won't have to face the same struggles. Check it out!

Our newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot.

In a world that’s always buzzing with noise, where AI-powered models like ChatGPT are on the rise, Christina’s content is a symphony that resonates with everyone. She’ll divulge her secrets to crafting a community that not only sings but also stands out and leaves a lasting impact. 

Are you ready to learn the art of social listening, the power of curiosity, and the magic of imagination? Well, Christina Garnett is about to take us on a journey into her world where she’ll share tactics and strategies that have propelled her to uplift advocates, create raving fans, and make customers heroes. Buckle up & listen to this bomb episode! ❤️‍🔥

Whether you’re an old-school B2B marketer or leaning towards the new wave of creators, one thing’s certain - Dark Social is real. And it’s happening all around us. All. The. Time. 

Our newest Growth Marketing Camp guest, Nemanja Zivkovic, the CEO & Founder of Funky Marketing agency and the host of the Funky Marketing Show podcast, is living proof of that. 

By sharing his thoughts, experiences, and learnings on LinkedIn constantly, he’s managed to cultivate trust for his agency Funky Marketing and his network.

In this Founder Stories episode, Nemanja shares:

• The power of personal connections as a trust builder for your brand
• The story of how Funky Marketing came to be (& how it helped him stand out)
• How he applied his experience in B2C to B2B to skyrocket his business (& close 47 deals inbound in one year).

Tune in and enjoy!

The most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis. 

Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take control of their destiny. They combined their skill sets and experience, and launched their own Agency: Proofpoint Marketing. 

Today, Proofpoint Marketing has made a lasting impression on B2B Marketers and even inspired us to invite them on the Growth Marketing Camp to share their unique, emotional, and powerful founder story. Saddle up and get ready to be inspired!

Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing. 

Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to managing content in SaaS, she’s developed a unique perspective on thought leadership and creating stand-out content.

So naturally, we dig in on all things strategy and how to create content that breaks through! You’ll learn all about LASSO’s email strategy, how they engage customers and repurpose content in a scalable way. You’ll also learn how their podcast is a powerhouse source for content that helps her small but mighty marketing team make music. Check it out!

Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12.

Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was founded. You’ll learn all about the humble beginnings and how they hustled their way to scale this business to a 200+ employee company that generates millions in revenue.

Listen to this episode for the ultimate cherry on top of your day!

In this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric.

Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies.

Our host, Bobby Narang, sits down with Jeremy to discuss the importance of segmentation in email marketing and why it’s crucial to understand the data to tailor messages with maximum impact. And once you’ve maxed out your execution on the email side, why it’s a good idea to work on chatbots and use them as an engine to respond to prospects, segment your audience based on their verticals, and promote assets. Dig in!

Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level. 

In this episode of Growth Marketing Camp’s Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency, insights on what drives growth, and the importance of the mantra he firmly believes, "client is king." 

Tyler advocates for being accountable for every dollar, showing the impact of your marketing efforts, and shares why he prioritizes goal alignment and transparency in his work.

We’re kicking off 2023 in a big way, so don't miss out on the chance to learn from Tyler and take your marketing strategy to new heights!