halemultimedia

It's not hard to get lots of traffic on a normal website because there are limitless hackers and spammers just waiting for vulnerabilities. This explains alot of unsolicited foreign traffic. However, with podcasts, there isn't anything malicious or suspicious about a listener or download. We are seeing alot of traffic in some interesting places around the world.

In this podcast we take a look at the statistical reach for Digging Deeper with Brian Hale.

When Texas Cattle Rancher Alan Schaffner became frustrated with the old 'dashboard' record keeping system (with papers blowing all over and notes getting rained on), he set out to develop a user friendly mobile cattle management app that anyone could use from pasture to payday.

He gave us a call and we went to work developing the concept of how each database would talk to the other, and how to make it super user friendly for the cattleman.

After a year of development of the prototype, the final app production was handled by another company which did an excellent job from top to bottom.

Check out www.herdconnect.com and pass this valuable tool around to anyone you know in the cattle business.

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We believe in protecting the children and that's just one of the reasons why we provide website services to Capstone Nebraska at a free and or greatly reduced rate. Andi recently redesigned their website completely, creating a much more modern and easy to use experience to their website visitors. Enjoy the new website, provided at no charge to our friends at Capstone Nebraska, Inc.

Here's a little bit about Capstone if you are not familiar with their organization...

Our Mission is to reduce trauma and promote healing for child abuse victims and their families in a safe, child friendly environment where children can be heard and supported.

In 1998, Panhandle residents involved with child abuse and neglect began meeting to discuss the concept of a Child Advocacy Center. Through the efforts of many community members the center opened it's doors to the first child in 2000.

Our vision is to ensure justice and healing for child abuse victims and their families in Western Nebraska.

CAPstone offers a child friendly and family-oriented center for victimized children.

Our goals are to reduce the trauma suffered by a child during an investigation; to increase successful prosecution of the child abusers; and to assume a proactive approach to child abuse prevention through education, training, and networking.

The Center features state-of-the-art video and audio equipment to ensure quality recording of interviews.

For the past 12 years, the Scotts Bluff County Scanner has been a public service made possible by Hale Multimedia and volunteers through the official broadcast provider of all scanner feeds, Broadcastify.

I have personally been able to interact directly with Lindsay Blanton, the founder and CEO over the years and I can tell you that Broadcastify has been fantastic to work with. Not only do they provide the official broadcast licensing and broadcast infrastructure, but they also us access to and full use of all archived broadcasts. For those in marketing, you understand how powerful this is.

For instance, during a high traffic incident like a robot trying to enter a house with a possible hostage situation, the traffic on our scanner reaches a point where it is one of the most listened to scanner feeds in the entire country, at that time. Overall we HAVE reached #1 and most recently were #2 during the above referenced unfortunate incident.

Furthermore, there is an increased interest in the timeliness and honesty at which we put out when we report on something in the community. Along with this increased readership and listenership, we also have volunteer staff that are interested in pursuing the news business on a commercial basis.

At Hale Multimedia we have been producing news and selling sponsorships along with other multimedia products for over 22 years. We know adversity and we are still here.

When we launched the scanner feed and facebook page back in 2009, we committed to keeping it going, despite our former rogue partner deleting our page at 7900 followers causing us to start over at 0 in August, 2019. So be it, after just 2 years now, we are back up to our previous followership.

It's fun to hear the other local news reports when they reference scanner traffic. The likelihood that every news person has an expensive ($300-$600+) physical scanner is low. We venture to say that MOST of the official news reporters in the area probably get that scanner traffic through one of the dozens of apps that use our feed. Our feed supplies all those apps. If our feed is down, no one other than those who own a physical scanner, can hear anything.

This would be a good time to ask for donations to help keep the scanner going as a free service to the community, but I won't. I'll just leave the link here.

More good news; Scotts Bluff County Scanner is expanding! With this official transformation to a paid news agency we will be putting together a team consisting of local reporters and sales personnel. Andi has agreed to be our Publisher and I (Brian) will serve as Editor and Sales Manager/Trainer while longtime scanner admin JoAnn Paramo will serve as our Breaking News Editor. Other personnel announcements will be made soon. If you are interested in becoming a reporter or sales representative for County Scanner News, please contact Brian or JoAnn.