How Chipper Cash Is Empowering Millions of Users to Move Their Money Freely Featuring Hasan Luongo, VP of Global Marketing
Welcome to the first episode of Masters of MAX, where you’ll hear from Hasan Luongo, VP of Global Marketing at Chipper Cash. Chipper Cash is a financial technology company serving more than five million customers across the African continent. Their app-only experience enables customers in five African countries, the U.S. and the U.K. to pay bills, make cross-border money transfers, and purchase cryptocurrencies.
Hasan is an entrepreneur 1st and foremost, then a Growth and Product leader, and last but never least, a User. And in his conversation with Tom Butta, you’ll hear how much weight he places on the user experience, and why Chipper has always been mobile only to support that notion.
Trust is everything when it comes to the finance space. And without conventional banking locations that customers are used to, it’s a tougher hurdle to climb over. Listen to find out how Hasan relies on transparency and marketing to support Chipper’s efforts in earning their users’ trust.
PS, don’t listen to this episode until after you’ve had your morning coffee, as we cover some of Hasan’s favorite blends and regions on the show as well.
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Guest Bio
Hasan is an entrepreneur, marketing, and product leader with extensive experience building and scaling high-growth technology companies, marketing, and growth teams.
He's a data-informed creative thinker. Hasan cut his teeth in digital marketing as co-founder/CEO of HoodiePeople, an e-commerce retail startup way back in 2006
Currently, Hasan leads Growth & Marketing as VP Global Marketing at Chipper Cash, a pan-African Fintech. Hasan joined Chipper at the pre-seed stage and the company is now at Series C, and valued at $1.25b, with more than 5 million users globally today.
Just prior to Chipper, Hasan lead Growth Marketing at Voicea, a B2B SaaS startup that was acquired by Cisco in 2018. Over the last 15 years, he's relentlessly focused on building high growth technology companies including Homejoy, YourMechanic, Fairy, Honey, and TuneUpMedia. These organizations have collectively raised over $800m, launched in 1000's of markets across the US, Africa, and EU, with multiple major exits.
Beyond work, Hasan loves coffee, admittedly more than working. If you’re interested in finding what he’s got brewing today, head over to his personal coffee blog here.
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Guest Quote
“Trust starts with reliability, right? And when things go wrong, you need to be transparent and get out in front of that as soon as possible. And things do break. That is the nature of the beast.” - Hasan Luongo
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Time Stamps
*(2:20) A bit about Hasan
*(4:53) Digging into Chipper Cash
*(6:56) A mobile-first product
*(9:15) Enabling fast movement
*(10:52) Building customer trust in finance
*(14:05) Retaining users and customers
*(18:10) Life after the download
*(23:15) What’s next for Chipper
*(26:12) Hasan’s advice for other leaders
*(27:39) Rapid fire questions
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