hauptman

Micah Hauptman, the director of investor protection at the Consumer Federation of America, talks about his job and the fight to implement a fiduciary standard. 

• Consumer Federation of America
• Learned by Being Burned (teachers share how they were burned by sales agents and "trusted" advisors and how they got wise to the 403(b) plan)
• Meridian Wealth Management
• 403bwise.org

Chapter one on an introduction to the definition of control and control addiction, an excerpt from the book MonkeyTraps by Steve Hauptman. www.monkeytraps.com 

Don Hauptman is one of the legends of copywriting and direct mail marketing. He is an award-winning direct-response copywriter with a 30+ year career during which time he created many successful direct mail packages and renewal campaigns. Don retired a few years ago but still speaks and writes on marketing. 

Don may be best known for his headline “Speak Spanish [French, German, etc.] Like a Diplomat!” This familiar series of ads has sold spectacular numbers of recorded foreign language lessons and generated revenues in the tens of millions of dollars.

His work is mentioned in three major college advertising textbooks and examples of his promotions are cited in the books Million Dollar Mailings (1992) and World’s Greatest Direct Mail Sales Letters (1996). He is also the author of The Versatile Freelancer, which shows self-employed professionals how they can diversify into public speaking, training, consulting, and critiquing.

The successes of your marketing campaigns are as good as the market research behind them. But many businesses are often remiss in their focus on their market research and this causes them to make poorly written and mistargeted copy in their campaigns. It’s a waste of time and resources which is why Don Hauptman, copywriting extraordinaire, says that putting in the effort to get your market research right is crucial to getting the ROI on your ad spend.

In this episode of Inspired Insider, Don retells the story of some of his biggest copywriting successes, some of the best copies he’s ever written and the mistakes he has made which became incredible learning experiences. Don also discusses with Jeremy his classic “Speak Spanish like a Diplomat” ad series and his inspirational personal stories that aspiring copywriters can definitely learn from. Stay Tuned.

Micah Hauptman is the financial services counsel at the Consumer Federation of America. Micah and his organization are fighting to save the Department of Labor’s Conflict of Interest Rule (a.k.a. the fiduciary standard) which is under assault by the Trump administration.

Micah Hauptman

Conflict of Interest Rule Fact Sheet

Email comments to: EBSA.FiduciaryRuleExamination@dol.gov. Include RIN 1210-AB79 in the subject line of the message.

To President-Elect Trump: What If Everything You’ve Been Told About the DOL Fiduciary Rule Is Wrong?

The Committee For The Fiduciary Standard

403(b)wise

Meridian Wealth Management

Full Post and Video Here>>

http://www.inspiredinsider.com/don-hauptman-one-question-inspires/

Don Hauptman was an award-winning independent direct-response copywriter and creative consultant for more than 30 years.

In the course of his career, he's been a top copywriter, a sought-after consultant, an acclaimed speaker, and a published author. In copywriting circles, Don may be best known for his headline “Speak Spanish [French, German, etc.] like a Diplomat!” This series of ads generated revenues that total in the tens of millions of dollars … and achieved the status of an industry classic.

His winning campaigns are mentioned in three major college advertising textbooks, and examples of his promotions are cited in the books Million Dollar Mailings and World's Greatest Direct Mail Sales Letters. In a column in Advertising Age, Don’s name was included in a short list of direct-marketing “superstars.”

His work was praised by such direct-marketing legends as John Caples, Eugene Schwartz, and Bob Stone.

Full Post and Video Here>>

http://www.inspiredinsider.com/don-hauptman-one-question-inspires/

This week on the show, Scott and Geoff discuss Shane Carruth's 9-year hiatus as a viable career option, get some thoughts on Upstream Color from Rob Hunter at Sundance and talk to up-and-coming actor Micah Hauptman about his first big break in the movie Parker.

Plus, in the main event, short filmmaker Aaron Morgan (No Way Out) and Aint It Cool's Eric "Quint" Vespe stop by to discuss the legacy of two titans of filmmaking, asking the all-too-important question: In 50 years, will Steven Spielberg overtake Alfred Hitchcock as the more popular icon of movies?