The Attribution Debate: What Level is Worth It
This week our host Brandi Starr is joined by Drew Smith, CEO/Founder for Attributa.
As the CEO/Founder for Attributa, Drew is passionate about helping B2B organizations solve complex marketing attribution challenges. With a broad range of marketing experience, including event management, partner marketing, web marketing, email marketing and most recently marketing/revenue operations, Drew understands the complex challenges that CMOs face when trying to tie disparate channels into a cohesive attribution story.
On the couch in this week’s episode of Revenue Rehab, Brandi and Drew will tackle The Attribution Debate: What Level is Worth It.
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