healthgrades

Explore "healthgrades" with insightful episodes like "It’s an Experiment When It Comes to Google Health Care Rankings", "Bullied by antivaxxers: Monique Tello Part I", "Digital Transformation in Healthcare with Mayur Gupta, Chief Digital Officer, Healthgrades" and "2010-02-13 - healthgrades 5 star" from podcasts like ""Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast", "Postcall Podcast", "CXOTalk" and "Provena Health: Healthy Living"" and more!

Episodes (4)

It’s an Experiment When It Comes to Google Health Care Rankings

As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene analyzes the sector, with information every healthcare marketer should know. How is the Wikipedia approach working in the healthcare sector? What is holistic content, and why is high density, high volume content becoming more successful? What is Google’s strategy in determining the individual authority of a Dr. Smith over brand authority of a WebMD? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

enApril 19, 2019

Bullied by antivaxxers: Monique Tello Part I

Dontact the show: podcasts@mdedge.com
MDedge on Twitter: @MDedgeTweets

Dr. Tello on Twitter: @drmoniquetello

Anti-vaccination protesters targeted Monique A. Tello, MD, MPH (http://bit.ly/2QSYMoB), in late summer 2018 by leaving bad online ratings and writing false and defamatory comments in her online profiles. Dr. Tell wrote about her experience in a blog post (http://bit.ly/2FyR1Dd) where she opened up about how difficult the process has been, and how she has found support in a community of her colleagues.

enJanuary 18, 2019

Digital Transformation in Healthcare with Mayur Gupta, Chief Digital Officer, Healthgrades

Healthcare is undergoing major disruption as new sources of competition combine with changing consumer expectations. We explore these issues with Mayur Gupta, Chief Digital Officer at Healthgrades.

Mayur Gupta is the Senior Vice President, responsible for the OmniChannel Solutions business and Digital Capabilities across the organization. He heads up the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.

CXOTalk

enAugust 13, 2016

chief digital officer

cxotalk

mayur gupta

healthgrades