hearingcare

It's a new style of podcast that, let's face it...needed to happen. 

Since lauching The Business of Hearing, the host, (Oli Luke) has shared a lot of insight into the trends, observations and total shock-wave revelations of what's happening/working in the world of hearing care marketing in REAL TIME. 

So, naturally, you, the good listeners of the podcast, have questions, and you're not afraid to ask him them. 

Well, this new style podcast is our way of transforming those questions into interesting 'answer' episodes, with the aim of giving you the most up-to-date intel of a side of the audiology world that you may not already know.

In this first Q&A-style format, expect to hear answers to YOUR 3 most commonlt asked questions, which are:

1. How to market intelligently with little or no budget
2. What are the marketing predictions for 2023 and how you can get ahead of them 

and, can you believe it...

    3. What is Oli's favorite TV show. 

Yep. Not even joking. And you won't believe what it is....

So, get yourself comfortable, and take 30 minutes to enjoy this episode that has, quite literally, been created just for you...

This is the scariest podcast that I have ever recorded. 

What I am about to share with you, I KNOW will have a dramatic impact on how you feel about the future. 

It sounds like Science Fiction, but I implore you to listen to it, as, what i'm about to disclose is happening and it is happening fast. 

Artificial Intelligence is a here, and it is already starting to impact the Hearing Care industry.

In this episode I am going to share the facts of what already is and my predictions of what could and will probably be. 

Listen to what I have to say and take heed on my advice, as, depnding on which way you look at it, this could either be the most exciting thing that could happen to your business, or the most terrifying. 

Enough small talk - let's get stuck in...

If you're standing, you might want to sit down. 

What we're about to reveal is big news, even to us, and we live and breathe this stuff. 

That's because, what we're about to reveal is the result of 5 years of constant monitoring of website statistics across over 50 private hearing care practices in the USA. 

In this episode, you're going to learn the two most shocking statistics we discovered, and let us tell you now, they're a game changer.

We'll even go as far to say that this information could transform the way you view your new patient acquisition for life. 

Enough intro. Let's get stuck in...

There's an inescapable truth you need to know:

Your webiste plays a key role in a person's decison-making process. 

Whether a physician recommends you, a patient recommends you or you just have a local reputation, the large majority of people who come through your door will first check you out online.

It’s why disregarding your website is no longer an option for a successful private practice.

The good news is that in this episode, you’re going to get a full breakdown of the 5 critical components that your website requires to be successful in today’s world, and it’s going to arm you with the tools to review your existing website and making simple changes to improve it overall performance.

So, let's get stuck in...

"Advertising is a tax paid by the unremarkable clinics"

Wow. A bit harsh? 

Nope. A bit true more like. 

Unremarkable clinics will always have to rely on advertising to get new patients through the door. 

But, you won't. 

This episode is all about how you can build a patient referral program into your clinic, which isn't...

a) awkward

b) incentivizing with bribe-y amazon gift cards

...but actually encourages your current patients to refer you more to others with both integrity and consistency. 

Sound good? 

Then let's get stuck in...

The biggest misconception is that the holy grail of marketing in the hearing care industry is to be number one on Google for “Hearing Aids” or “Hearing Aids [Your Location].”

It’s all that matters, supposedly.

If you’re number one, then you’ll get all the leads that you’ll ever need, and you’ll be sipping piña coladas on a beach somewhere in no time.

But it’s simply untrue.

There IS a holy grail of marketing, however, it's not the one you think...

In this episode, we look at the hidden gem on google that hardly any hearing care clinic is focusing on, leaving you a blue ocean of opportunity to capitalize on. 

Backed up by hard facts, this one's not to be missed! 

There's so much confusion surrounding SEO, and as the leader of your private pratice and therefore the person in charge of marketing, you've probably found yourself scratching your head over it a few times. 

(I don't blame you, it's a minefield, totally exacerbated by cowboys lying to your face saying they can "get you number #1 on Google". #bullsh**t)

But if that really is you and you just want to be told it straight, then this episode is going to be music to your ears, as i'm here to:

1. Demystify SEO in the most simplest way
2. Share some excellent news regarding Google's new algorithm change that could be monumental for your business
3. Give you pratical and really easy ways to make the most of this new algorithm change

In order to get the best out of this episode, you'd be wise to check out the accompanying article too.

I'll say no more. This is a good one. 

It used to be an employer's market; an abundance of qualified candidates for one job, but things have changed. 

There are now fewer hearing care professionals of excellent caliber than ever before, which means finding the perfect person for your hearing care clinic is really tough. 

But, there are a few things you can do to ensure your clinic is the one that the cream of the crop want to work in, and let us assure you, they are all completely doable and within reach. 

This podcast explains what those crucial things are and how you can implement them to attract the best people. 

But first, a warning...

Unless you are genuinely the best career option for a new audiologist/HCP, then you may as well disregard what I’m about to say.

The following information will allow a great clinic to build the assets to persuade somebody why they should choose to work for them ... but this is not focused on putting lipstick on a pig!

Let’s jump in...