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    heathercampbell

    Explore "heathercampbell" with insightful episodes like "Emotional Branding With Heather Campbell" and "EP 224 - Being an Independent Publisher and Bookseller with Heather Campbell" from podcasts like ""Access To Anyone with Michael Roderick" and "Stark Reflections on Writing and Publishing"" and more!

    Episodes (2)

    Emotional Branding With Heather Campbell

    Emotional Branding With Heather Campbell

    Heather Campbell is the Founder of Hey Heather Campbell, where she helps entrepreneurs create agency strategies to build beautiful brands that are profitable and scalable. She is the Founder of Double Dutch Creative, a marketing agency, and spent over 20 years leading branding, marketing, and strategic communications for large, multi-billion-dollar companies like Arch-Stone Smith, RedPeak Properties, and Riverstone Residential Group. Heather graduated from The Ohio State University where she earned her bachelor’s in advertising and public relations.

    In this episode…

    Developing your career comes with its fair share of peaks and valleys, so what can you do when an overwhelming sensation settles in? How can you show your authentic voice through brand marketing?

    For Heather Campbell, it’s not rocket science, but there is a sequence and process for marketing to be successful. Once you know the process, the road is smooth. While many people believe a brand is defined by the logo, the simple truth is a brand is defined by how clients feel at the end of the day. Heather has developed a core marketing program that guides entrepreneurs to success. Are you ready to establish your brand identity?

    In this episode of Access To Anyone, Michael Roderick sits down with Heather Campbell, marketing strategist and Founder of Hey Heather Campbell, to discuss important components to growing your brand. Heather talks about the benefits of acknowledging your self-worth, connecting with others through shared values, and why exceptional marketing is based on emotion.

    EP 224 - Being an Independent Publisher and Bookseller with Heather Campbell

    EP 224 - Being an Independent Publisher and Bookseller with Heather Campbell

    Mark interviews Heather Campbell co-founder and publisher at Latitude 46 Publishing, and owner of a brand-new indie bookstore in Sudbury, Ontario.

    Prior to the main content, Mark shares some recent comments, a personal update, and shares a word about this episode's sponsor.

    You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

    In their conversation Mark and Heather talk about:

    • Heather's long love of reading and books, and her engagement in the Sudbury, Ontario writing community
    • Deciding to start Latitude 46 when Scrivener Press decided to close shop
    • How Heather got into learning about publishing, distribution, and self-publishing twelve years ago by helping a friend out with her book
    • Celebrating Latitude 46's 7th anniversary on March 22, 2022
    • How often a regional/local publisher has to start off doing it part time and with funding support from arts councils, etc
    • The average number of submissions rec'd versus books published
    • The way that Heather, as a publisher, seeks to have a collaborative relationship with her writers
    • Advice for authors looking to submit to Latitude 46
    • The mandate to publish authors either from or with strong ties to Northern Ontario and mid-Northern Ontario
    • Heather's decision to open up a downtown independently operated bookstore as part of a 4 month opportunity by the city called "Zero Vacancy" to help revitalize the downtown core
    • Some of the other artisan and local artist merchandise carried in the store
    • An imprint from Latitude 46 that Heather uses when the title doesn't have a literary bend to it
    • Authors who have come in to sign books and the store as well as forthcoming planned author visits
    • Heather's thought that writers could benefit from going and working in a bookstore, even briefly, to understand what that experience is like
    • The question of "is this publishable" that publishers often ask when a manuscript is presented
    • Toni Morrison's long term "teamwork" based relationship with her editor

    After the interview Mark reflects on the importance of understanding a publishers vision and mandate as well as the idea of how writers can benefit from in person bookstore experience.

     

    Links of Interest:

     

    Heather Campbell has spent over 25 years in communications and freelance writing, specializing in issues relevant to Northern Ontario communities. A graduate of York University (BA Sociology ’92), she has combined her education, experience and ‘need to initiate’ by starting a local chapter of the Professional Writers Association of Canada and the Wordstock Sudbury Literary Festival. Joining forces with another local writer to start a new publishing house for the North is a natural extension of how she can contribute to creating a thriving literary scene in Northern Ontario.

     


    The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0 

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