high-ticket offers

Now, before we jump into the automation wizardry, let me confess something. I recently took a little detour through David's website, and I must admit, it's easy to get lost in the world of automation when you're on his site. Oops, my bad, David! But seriously, I found something fascinating there – a testimonial from the legendary Michael Gerber himself. And it wasn't just a token testimonial; it was a heartfelt endorsement of David's work.

Curious to hear how David turned a chance encounter into such high praise? Well, you're in for a treat because we're digging into that and so much more today.

Here's what's on the menu:

Remarkable Remarketing: Discover how David leverages different media channels to re-engage with subscribers who may have missed his emails. It's like a second chance to make that connection!

The Curated Feedback Loop: Find out how David uses feedback from his audience to fine-tune his content and create laser-targeted messages for conversion events. It's all about giving the people what they want.

The Double Audience Strategy: Learn how David plans to differentiate his messaging for two distinct groups—business owners and systemologists. It's all about speaking their language and addressing their unique needs.

[How to Connect]

Now, if you're as intrigued as I am (and I know you are), you can connect with David and explore his world of systemology:

Check out his book "Systemology" on Audible or Amazon for an in-depth dive into his strategies.

Visit Systemology.com for a treasure trove of resources, including a YouTube channel and the "Business Processes Simplified" podcast.

About Your Host - Jules Dan:

https://julesdan.com/

Are you a coach, consultant or info-marketer that’s looking to ramp up your sales & conversions with email marketing?

If so, then you’re in the right place. This podcast is designed to help you with three core areas of your marketing.

How to get more customers

How to make MORE per customer

How to keep them coming back

And I’ll show you how to do this with the power of the pen…aka selling with your words.

So who am I and why should you trust me?

I’ve been in the trenches of freelance copywriting for 2.5 years. I’ve made plenty of mistakes. I’ve made heaps of stupid decisions.

However on my journey, I’ve also generated my clients over $15 million dollars in results.

This is the place to learn from someone in the trenches every day...

'How to make it rain with your email list'

So whether you've just got a taste for list building...

Or you're an established list owner that's curious how to profitably maximise the profit potential of every lead...

Then stick around, because you’re in good hands on Email List Profit Secrets.

--------------------------------------------------------------

Gateway Drug Intro Jules' World? Checkout This Video on YouTube 'How to Build & Monetise an Email List in 2023 [COMPLETE GUIDE]'

https://youtu.be/ewTDzVbWpkw?si=RsRK3aJ0M5Bv-XF8

About Jules Dan.

Are you a coach, consultant or info-marketer that’s looking to ramp up your sales & conversions with email marketing?

If so, then you’re in the right place. This podcast is designed to help you with three core areas of your marketing.

How to get more customers

How to make MORE per customer

How to keep them coming back

And I’ll show you how to do this with the power of the pen…aka selling with your words.

So who am I and why should you trust me?

I’ve been in the trenches of freelance copywriting for 2.5 years. I’ve made plenty of mistakes. I’ve made heaps of stupid decisions.

However on my journey, I’ve also generated my clients over $15 million dollars in results.

This is the place to learn from someone in the trenches every day...

'How to make it rain with your email list'

So whether you've just got a taste for list building...

Or you're an established list owner that's curious how to profitably maximise the profit potential of every lead...

Then stick around, because you’re in good hands on Email List Profit Secrets.

Rob Kosberg is a Wall Street Journal and USA Today best-selling author and the founder of Best Seller Publishing. He’s been featured in some of today’s most prestigious publications, podcasts, and media outlets. Through his trademarked program, Publish Promote Profit, Rob helps clients perfect their own professional best-selling book guaranteed. He also teaches them how to use that book to grow their income and impact through speaking engagements, free PR and media, and cutting-edge lead generation strategies. Today, Rob also has several done-for-you services, and he shares some valuable information on how he put together his high-ticket offers.

Some people prefer to learn skills on their own, but many people want to know how to get things done quick and get to the next level. Done-for-you services and programs with guaranteed results help you save time, which is the most important resource we have. Rob gives us insight into how he helps his clients go from non-fiction author to high-ticket entrepreneur. We also chat about the fear of giving too much advice away in a book and why it won’t prevent people from buying your additional offerings. If you’re an author who’s looking for help with using your book to take you to the next level, Rob’s got you covered.

What’s Inside:

• How to create high-ticket offers with guaranteed results for your clients.
• Tips for non-fiction authors on how to break into high-ticket offers.
• How to figure out what programs and products to sell.

Mentioned In This Episode:
Ray.fm
Best Seller Publishing

Today, I’m with Greg Mohr who is a former corporate ladder climber, author, and business owner. Throughout his career, he’s owned several businesses, including dry cleaners, storage units, rental properties, and franchises. Greg’s helped hundreds of people invest in a number of different franchise units. We discuss a ton of great stuff here, like how to get into brick-and-mortar ventures from digital and owning versus being an owner-operator.

Greg started his experience with franchises back in high school when he ran a couple of Taco Bells. Eventually, he got his master’s degree and realized that if he wanted to get ahead in the world, the corporate environment wasn’t going to do it. He met some franchise consultants and fell in love with what they did. Today, he helps people go into business themselves and helps make their dreams come true. Greg walks us through the benefits of franchising and the different types you can get involved with. He also shares what you need to know about start-up timeframes, getting a return on your investment, and the best franchise types for digital entrepreneurs. If you want to get in touch with Greg, give him a call at 361-772-6401 or visit his sites below.


What’s Inside:

• The pros and cons of franchising.
• Different types of franchises and how to invest.
• The perfect types of franchises for digital entrepreneurs.

Mentioned In This Episode:
Ray.fm
FranchiseMaven.com
FranchiseMaven.biz

Karen Ferreira is the founder of Get Your Book Illustrations. She helps children’s book authors master the process of writing, creating, publishing, and selling their books by providing all the know-how and expert support they need through online courses, and coaching. Karen joins me today to talk about her high-ticket offers. Her current offering is a group coaching program called Children’s Book Mastery. Included in the program are weekly calls, a Facebook group, and guest speakers. It’s also a full-year program, which she believes enables her to spend enough time to truly help her authors.

Karen shares a behind-the-scenes look at how she created her coaching program, along with how she prices her offers. Having a shared Facebook group is a great way for people to see which questions everyone’s asking, as many people often have the same concerns. It’s also a great way for people to learn from each other. Karen’s program has a rolling admission process, and it doesn’t have a beginning or end, people can jump in at any time. Karen also shares how she funnels people into her coaching program through three-day bootcamps. If you’re interested in building a group program of your own, make sure you check out this episode.

What’s Inside:

• How Karen started her company, Get Your Book Illustrations.
• How Karen created her high-ticket group coaching program.
• Karen’s method for building a pipeline of customers.

Mentioned In This Episode:
Ray.fm
Children’s Book Mastery
Karen@Childrensbookmastery.com

Charylle Wolfe helps entrepreneurial couples unleash their combined superpowers so they can position themselves to be business partners while living they're happily ever after. She’s created a high-ticket program called Spouse in the House and here she shares how she came up with her offering and all the important details. Charylle is also running a virtual summit called How to Master Residual Income.

I think Charylle’s program is fantastic because if your personal life isn’t great, chances are your business won’t be so great either. Finding balance and being able to work together as an entrepreneurial couple is the key to success. Charylle was inspired by her own relationship, and she began writing a book because so many people were asking her how she and her husband did it. Part of Charylle’s program includes an assessment of a couple’s strengths so they can learn how they complement each other to help their business grow and thrive. She shares her biggest reasons for creating her high-ticket offer and I think her program has some great advice for not only couples but regular business partnerships as well.


What’s Inside:

• How Charylle began her own entrepreneurial journey and started Spouse in the House.
• Tips on how entrepreneurial couples can leverage each other’s strengths.
• What to do first if you’re considering working with your spouse.

Mentioned In This Episode:
Ray.fm
Spouse In The House Program
CharylleWolfe.com

Laura Di Franco is the CEO of Brave Healer Productions, a company that specializes in publishing and business strategies for healers. Laura’s up to some cool stuff, way too much to fit inside this podcast. She has a 30-year background in holistic physical therapy and has been a healer her whole life. Laura has also been writing and publishing her own books for quite some time and published her first book back in 2012. Brave Healer Productions was born in 2016 while she was still running her physical therapy practice. She started helping other healers write their copy and books, assisted them with publishing, and was involved in several complications with other authors.

In January of 2020, Laura launched a number-one Amazon best-seller compilation book and has now published 29 best-selling collaborative books within the healing space. From a high-ticket perspective, Laura quickly created the model that is now a staple in her business. When she ran her first project, she was the lead author of the collaboration. She then proceeded to release several volumes, as she wanted to provide a healing toolkit that would work for a wide audience. Laura’s strategy is a high-ticket program that’s a triple win. It makes her money while giving her other authors recognition, and provides them with a book to sell on their own to turn a profit. She shares how she built her strategy, how she’s scaling her business, and how she’s able to provide huge value for those she works with.

What’s Inside:

• How Laura launched her business and complications with other authors in the healing space.
• Why Laura’s high-ticket strategy is a triple-win.
• How Laura was able to scale her purpose-driven business.

Mentioned In This Episode:
Ray.fm
Brave Healer Productions
support@lauradifranco.com

Honorée Corder is a strategic book coach who helps professionals and entrepreneurs become authors. She helps them turn their books into multiple income streams by leveraging their education, experience, and knowledge. Honorée is also a best-selling author, writing 53 books in 39 different languages. After spending decades in masterminds herself, Honorée founded her Empire Builders Mastermind. I personally am a member and I’ve been learning so much from Honorée when it comes to developing my own programs.

Honorée and I chat about what it takes to put together a successful mastermind and how to invite people in, whether they’re peers or clients. Some of the most important things to consider are an outcome and a timeframe. If you’re leading a mastermind, you want to make sure you love the way it’s structured so you’re motivated to keep it going. If you’re hesitant to start a mastermind because you don’t think you’re at a high enough level yet, chances are you have way more knowledge than you think. A great way to dip your toes in mastermind creation is to pick a shorter timeframe and make your program curriculum-based. Selecting the right members is key, so think about putting some kind of application process in place.

What’s Inside:

• How to invite people into your mastermind
• How to structure your mastermind and what to offer to your members
• Why it’s important to have a selection process for your mastermind members

Mentioned In This Episode:

Ray.fm
HonoreeCorder.com

Best-selling author Derek Doepker went from being a broke valet parker to a successful entrepreneur, selling over 100,000 copies of his book. He did it using free or low-cost marketing strategies and he now shares his method with other authors so they can turn their passion for writing into a thriving business. Derek’s an expert in a lot of things and today, he shares some great information on how you can create a successful business from your own book. We talk about what you should do if you’re just getting started and how to structure your own course and a high-ticket offer.

Any kind of personalized feedback and coaching gives people access to you, which people often want to pay for, especially when you’re an authority in your field. People are more interested in buying a transformation over information and will often pay top dollar for coaching and personalized guidance. When it comes to value, it’s important to know what your audience wants, because it might be different than what you value. If it’s your first time offering a course or coaching and are looking to dip your toes in and get some experience, consider doing a beta run at a discount or in exchange for testimonials. To get in touch with Derek and get a copy of his book, “Why Authors Fail”, head to his website linked below.

What’s Inside:

• Where to start when building a course or offer from your book.
• Ideas on components to include in your high-ticket offer.
• When to consider doing a beta run of your program.

Mentioned In This Episode:
Ray.fm
BestSellerSecrets.com

Paul Brodie is a multi-best-selling author and the CEO of Brodie Consulting Group. He helps people share their stories with a proven system that works through book launch marketing, book publishing, and virtual summits. Paul’s launched over 70 consecutive best-selling books for his clients since 2015. I’m thrilled to have him on so he can share his high-ticket strategy with us. Paul started his book publishing journey after a health scare in 2015 and his story is super inspiring. He then started public speaking and others approached him for advice on how they could get their message out into the world. Paul started coaching and then started offering done-for-you services, including a virtual summit service.

Done-for-you services are great high-ticket offerings because you can guarantee results. Paul offers his clients the chance to position themselves as thought leaders in their industry. It can be easier to sell done-for-you services at a higher price because your potential clients can see the value. When pricing your programs, you have to be confident, but also realize that it will take time to scale. Many people start out coaching first and build content. Then, you can consider repackaging your services. Done-for-you services help you build credibility while getting your clients the results they desire.

What’s Inside:

• How Paul went from publishing his first book to selling high-ticket offerings.
• How to scale towards offering high-ticket services.
• Why done-for-you offerings make great high-ticket programs.

Mentioned In This Episode:

Ray.fm
BCGPublishing.com

Melanie Benson is an authority brand amplifier for expert-preneurs. She also hosts the Amplify Your Success Podcast. Melanie specializes in showing her clients how to stand out in crowded markets and how to find high-paying clients and opportunities. In fact, many of her clients achieve three to five times revenue growth after just six months of working with her. Leveraging podcasts as a guest expert is a fantastic way to not only position yourself as an authority in your niche but also to attract clients for your high-ticket offers. Melanie shares her expertise around this topic and has some amazing tips you can put into practice.

In addition to reading your book, your potential clients can hear you or watch you on video through a podcast to get to know you more. Speaking on a podcast can have a similar effect to live speaking engagements. When you are a guest on a reputable podcast, you’re borrowing their audience and benefit from the podcast’s host’s “know, like, and trust” factor. You can even leverage your competitors and support each other by guesting on each other podcasts and highlighting your own specific niches.

What’s Inside:

• How to leverage podcasts as a guest expert and attract clients for high ticket offers.
• How to work with your competition to create wins.
• Tips on how to target podcasts for guesting.

Mentioned In This Episode:

Ray.fm
MelanieBenson.com/BookProfit