Jay & Sharon Serving Up Groundhog Day Delicacies and Hippo Testies!
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Explore " hippo" with insightful episodes like "Jay & Sharon Serving Up Groundhog Day Delicacies and Hippo Testies!", "Jay & Sharon Serving Up Groundhog Day Delicacies and Hippo Testies!", "Has the Medical Field Lost Touch With Humanity?", "Ghostly Husk with Ellen Weatherford" and "Botswana with Darren Rees" from podcasts like ""Mornings Rock", "Mornings Rock", "GEORGE FOX TALKS", "One Bad Mother" and "The Speyside Wildlife Trip Report"" and more!
Episodes (61)
Jay & Sharon Serving Up Groundhog Day Delicacies and Hippo Testies!
Fun Facts!
Has the Medical Field Lost Touch With Humanity?
Jay Miller welcomes Joseph Clair and Tyler Tate, co-authors of the recent article entitled "Love Your Patient as Yourself: On Reviving the Broken Heart of American Medical Ethics" (see below for the full text). The trio digs into the difficulty of medical ethics in a cultural moment during which human beings are commonly seen as advanced chemical machines--and nothing more. Why are so many medical professionals burning out? What is the real motivator behind so many doctors' initial drive to care for their patients? How do we get back to the task of healing people, not just fixing bodies?
If you enjoy listening to the George Fox Talks podcast and would like to watch, too, check out our channel on YouTube! We also have a web page that features all of our podcasts, a sign-up for our weekly email update, and publications from the George Fox University community.
Ghostly Husk with Ellen Weatherford
This week on One Bad Mother: I've given you everything, and you still want more?! MaxFun's own Ellen Weatherford joins Biz to talk about animals that eat their parents after being born!
Listen to Just The Zoo Of Us with Ellen and Christian Weatherford right here on Maximum Fun! You can also listen to Ellen's podcast, Spellbound and Gagged, about all things that fascinate, unsettle and disgust.
Thank you to all our listeners who support the show as monthly members of MaximumFun.org. Go to MaximumFun.org/join to become a member!
Share a personal or commercial message on the show! Details at MaximumFun.org/Jumbotron.
Visit our Linktree for our website, merch, and more! https://linktr.ee/onebadmother
You can suggest a topic or a guest for an upcoming show by sending an email to onebadmother@maximumfun.org.
Show Music
Summon the Rawk, Kevin MacLeod (www.incompetech.com)
Ones and Zeros, Awesome, Beehive Sessions
Mom Song, Adira Amram, Hot Jams For Teens
Telephone, Awesome, Beehive Sessions
Mama Blues, Cornbread Ted and the Butterbeans
Mental Health Resources:
Therapy for Black Girls – Therapyforblackgirls.com
Dr. Jessica Clemmens – https://www.askdrjess.com
BLH Foundation – borislhensonfoundation.org
The Postpartum Support International Warmline – 1-800-944-4773 (1-800-944-4PPD)
The Substance Abuse and Mental Health Services Administration (SAMHSA) Helpline – 1-800-662-4357 (1-800-662-HELP)
Suicide Prevention Hotline: Call or chat. They are here to help anyone in crisis. Dial 988 for https://suicidepreventionlifeline.org and there is a chat option on the website.
Crisis Text Line: Text from anywhere in the USA (also Canada and the UK) to text with a trained counselor. A real human being.
USA text 741741
Canada text 686868
UK text 85258
Website: https://www.crisistextline.org
National Sexual Assault: Call 800.656.HOPE (4673) to be connected with a trained staff member from a sexual assault service provider in your area.
National Domestic Violence Hotline:
https://www.thehotline.org/help/
Our advocates are available 24/7 at 1-800-799-SAFE (7233) in more than 200 languages. All calls are free and confidential.
They suggest that if you are a victim and cannot seek help, ask a friend or family member to call for you.
Teletherapy Search: https://www.psychologytoday.com/us/therapists/online-counseling
Botswana with Darren Rees
The world famous Okavango Delta, Chobe National Park, Moremi Reserve and Kalahari Desert. Join our guide Darren Rees for African big game viewing at its very best and a bird list as long as your arm. In this episode he speaks with guests Jane and Pam - Jane returning for the second time (because it is that good) and Pam on her first African holiday. This episode is littered with the phrase "We haven't mentioned......" as memories flood back and the wildlife was overwhelming at times. As Jane says, "Botswana never feels crowded and at times like you have Africa all to yourself".
Breaking her golden rule of not going back to the same place twice, our guest Jane sums this holiday up perfectly, "For me it's like stepping into a real life Lion King, it's just absolutely magical. I love the sunsets and the big animals, the birds and the atmosphere and this holiday takes you into so many different places and wilderness.... it's just wonderful."
For Pam, this being her first African holiday she has her first wild elephant encounters and monkeys along with a huge array of other species, not forgetting over 150 species of bird.
Botswana delivers magnificent sunsets, emotional animal encounters and apparently "The best G&T location"!
Speyside Wildlife is a wildlife tour operator based in the Cairngorms National Park, Scotland. Established in 1991 Speyside Wildlife has been offering wildlife-watching day trips, tours and holidays in the UK and Overseas. We cater for a wide variety of wildlife-watchers, from the dedicated wildlife enthusiasts to those who simply wish to include some wildlife-watching as part of their holiday.
For more information please click here.
Take 2 Hippos
A 360-second podcast that's full of the weird, the wonderful, the profound and the hilarious facts of life on earth.
© 2023 Jonathan Clemson & Robin Crossman
*SPECIAL* EPISODE 20: WON SOMETHING ft. Kristen Yaldor
Africa is home to an incredibly vast array of different species of plant and animal. Some of the most dangerous animals in the world live on the 5-thousand-mile-long continent, but this threat was of little concern to Kristen Yaldor and her husband whom planned a trip to explore their passion for wildlife photography and to bring home some new memories. Nobody could have anticipated the kind of memory they'd be returning with would be one of survival and courage when an upset Hippopotamus got too close.
Listen alongside Dayvid and Amanda as they are joined by none other than the survivor herself, wildlife photographer Kristen Yaldor. Kristen takes us along for an in-depth and personal recounting of her fight for her life against one of Africa's largest and most deadly animals: The Hippopotamus.
Please take a moment to check out the Yaldor Photography website, where you can view (and soon purchase!) their many amazing and talented works:
https://www.yaldor.com/
- Follow Kristen and Ryan on Instagram: @YaldorPhotography
This episode contains themes of injury and recovery from an animal attack. Listener discretion is advised.
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/alex-besss/psycho
License code: UVPXNPMKKE22FJCQ
Lost Ball Marker, Great Podcast: DITYAMA Links Up with Golf Locker Founders
Curiosity is a super power and it's what drives everything we are doing here at Did I tell you...
Lost ball marker, great podcast. Albi loses his prized ball marker earlier in the day but ends the day with three new buddies that solve his ball marker woes once and for all.
Albi and Panda catch-up with the founders of the hottest new golf gift launching this holiday season... Marker Locker. They share how through their own creative inspiration, they were able to develop the concept, design, refine, and launch all within less than a 12 month period. It's not only a remarkable story, it's also inspiring to anyone who is driven to create.
3 new spirit animals join the shed:
Honey Badger, Kangeroo #2, GOAT (KID)
DITYAMA also launches the first of many contests... this one is for the hard to get Marker Lockers! We are giving away 6 of these initially. Listen to the podcast for the secret word provided during the podcast for an easy way to multiply your chances to win.
https://gleam.io/e90QE/dityamafm-giveaway
Albi learns the hard way that these guys are damn good putters, good sticks over all, and also learns more importantly... great dudes who share the passion for golf.
This episode has a little bit for everyone:
00:00:29 "People call me Albi"
00:07:23 Lost ball marker, great podcast.
The timestamp in the podcast where it starts to say "Creating a unique golf accessory" is 00:13:22. Creating a unique golf accessory.
00:15:48 Ball markers as collectible items.
00:23:55. Think outside the box.
00:24:12 The podcast discusses a golf challenge.
00:29:48. Can a human swallow a golf ball
00:37:12 Reverse sandbaggers are controversial.
00:39:19 Importance of honesty in golf.
00:50:07 Predicting animal battles is entertaining.
01:00:05 Albi Brain / random questions.
01:05:10 Life is full of unexpected moments.
01:09:12 Golf cart etiquette is important.
01:18:26 John Daly
01:24:08 Swing aids require active use.
Episode 39: Furry Fight
This week the guys are "inspired" by Joe Rogan instead of Mark, by asking which animal would win in a fight to the death?
Let's Talk Wild EP 37 - Pablo Escobar's Colombian Cocaine Hippos
Former Drug Kingpin Pablo Escobar's name will never fade away, and that's because his cocaine hippos continue to be a reminder of his legacy. For this episode, I'll discuss the history of Escobar's imported hippos, how the invasive animal's numbers have grown in Colombia, how the Colombian authorities and scientists want to move forward with the species, and what animal activists have to say about the future of the hippos.
SUBSCRIPTION: https://www.buzzsprout.com/1438006/support
PODCAST WEBSITE: https://letstalkwild.buzzsprout.com/
LINKTREE: https://linktr.ee/letstalkwild
YOUTUBE: https://youtube.com/@letstalkwild
INSTAGRAM: https://www.instagram.com/letstalkwild/
- Follow me on all podcasting platforms and social media @LetsTalkWild
- Inquiries- letstalkwild@gmail.com
What country is doing all the trophy hunting?
The findings of the 2023 US Trophy Hunting Report demonstrate the sheer, unrivaled scope of American consumption of hunting trophies, especially of threatened and endangered species.
The report is here:
https://www.hsi.org/wp-content/uploads/2023/05/DIGITAL_2023-United-States-Trophy-Hunting-by-the-Numbers-Report-compressed.pdf
You can help stop all forms of animal cruelty. Please give today.
Rockstar animals and the Orthodox Church
John Simons is fascinated by the lives of animals which have become stars. From a famous hippo at London Zoo, to a wombat owned by a Pre-Raphaelite painter in England, these are the rock stars of the animal world
Would You Rather...Part Two!
Since y'all loved the first Would You Rather, we brought it back! Filled with deep and hilarious decisions. Let us know if you side more with MJ or Tash.
Droughts, Greed, and Censorship
Oregon fir tree mortality
Google gobbled up water from The Dalles
Hippo attack
Wolf Poached
DOJ censored businesses, individuals, and pro lifers
Greedy celebs took your money
Setting the record straight about Ivermectin
The best podcast hosting site, I use it. Buzzsprout
Please visit Real Liberty Media
The Hiccupotamus
We review the book "The Hiccupotamus" by Aaron Zenz.
Support the showTeatterin taikaa
Koulun juhlat lähestyvät ja Hipot harjoittelevat kuumeisesti juhlan näytelmää varten. Hipot ovat koulun juhlan pääesiintyjiä. Näytelmä ei kuitenkaan mene ihan käsikirjoituksen mukaan. Onneksi hiiriystävät Mini ja Max rientävät apuun.
Tarina: Tuula Pere
Lukija: Susan Orfinskij
Harvinainen postimerkki
Hipot löysivät erikoisen näköisiä postimerkkejä, joista riitti puhuttavaa postimerkkikerhon tapaamisessa. Mukana oli myös postimestari, joka toi Hipoille näytille keräilyharvinaisuuksia. Yksi arvokkaista postimerkeistä oli kuitenkin kadoksissa. Arvaatko, mistä postimerkki lopulta löytyi?
Tarina: Tuula Pere
Lukija: Susan Orfinskij
Episode 008: TikTok and Reels Short Form Video Content Ideas for Churches in 2022
In this episode, Matt and Nick take an article from HubSpot which gives several good marketing ideas to brands, and break them down about how those same ideas could be used in the local church. They also discuss how social and short form video is affecting the attention span of people and what that means for churches moving forward.
SHOWNOTES
HUBSPOT ARTICLE REFERENCED:
https://blog.hubspot.com/marketing/short-form-video-trends?utmcampaign=Marketing%252520Blog%252520-%252520Daily%252520Emails&utmmedium=email&utmcontent=219842216&utmsource=hs_email
TIMECODES
00:00-02:26 Intro and Short Form Video Trends
02:26-03:56 Why Short Form is the most effective
03:56-07:16 What htis means for church services
07:16-11:08 How churches can use trendy content
11:08-14:04 Brand Challenges
14:04-17:46 Use of Influencers
17:46-24:06 Product Teasers
24:06-26:38 User Generated Content
26:38-29:57 Behind the Brand Videos
29:57-34:13 More Educational Videos
34:13-37:31 What plaforms should we use besides TikTOk and Reels?
37:31-38:29 Outro
TRANSCRIPT
Nick Clason (00:01):
What is up everybody. Welcome to episode eight of the hybrid ministry podcast with me as always on these glorious mornings, Matt Johnson sipping his coffee. Matt, what type of coffee are you drinking this morning?
Matt Johnson (00:17):
Uh, I am drinking a local light roast from around here that supports, um, kid cancer whenever you buy it. So, wow,
Nick Clason (00:28):
Dude, you're such, you're such a good citizen of the world.
Matt Johnson (00:33):
Don't know about that, but you know, I love good cause
Nick Clason (00:36):
Is it, is it hot or ice this morning?
Matt Johnson (00:39):
It's hot this morning cuz I was in a rush. So I just, you know, grinded up my beans and threw it in the Keurig real quick.
Nick Clason (00:45):
Nice. Um, well I don't, I don't know if mine supports anything, but I roasted it yesterday in my garage. So there you go. There's that I guess
Matt Johnson (00:55):
Supports you.
Nick Clason (00:56):
Yeah, it does.
Matt Johnson (00:58):
Nick Clason (00:59):
And I, so I, we were at summer camp two weeks ago and I roasted a gigantic batch. Um, and I brought it to camp and I thought I was gonna be safe, but then all the leaders wanted to try my, my freshly roasted coffee, which is fine. I wanted to, you know, I wanted to share with the people, but that's the yesterday was the first time I'd roasted since camp, cuz I I'd just, you know, it was my birthday in between there. So I got a couple bags of coffee. So I've been been using that. So here we go. No one cares, but that's, that's the low down on my coffee situation.
Matt Johnson (01:30):
I love your coffee situation.
Nick Clason (01:32):
well today, uh, we wanted to talk about short form video trends because we haven't talked about short form video enough, right?
Matt Johnson (01:44):
Nope. Not even close.
Nick Clason (01:45):
No. Well, and even though we have it's, it is everything right now on social media and on the internet. And so we wanted to, um, we have, there's a, a HubSpot article that came out a couple of weeks or months ago and I wanted I'll link that in the show notes. So you guys can check that out hybrid ministry.xyz, but also, uh, I wanted to go through that and then kind of bring some of the, bring some of our like church ideas kind of into that. So mm-hmm so that's what we're gonna be talking about today. Um, so let's just dive into it. You ready?
Matt Johnson (02:24):
I'm ready.
Nick Clason (02:25):
Let's do it. So, uh, the first thing is that 85% of marketers say that short form video are the most effective format of video on social media. Well actually mm-hmm, not even video most
Matt Johnson (02:40):
Effective just general
Nick Clason (02:41):
Format on social media, 85%. That's crazy. Mm-hmm what are those other 15% even trying to say? Do you know
Matt Johnson (02:50):
Um, the other 15% aren't being seen I'll tell you that, um, I've even seen people that are doing static images as videos now. So that's kind, that's just kinda the world we're in.
Nick Clason (03:03):
So they literally post like a JPEG and turn it into a video.
Matt Johnson (03:08):
Yeah. So they'll like, you know, fade in the text or whatever. And you're like, this is literally just a static image with text that fades in
Nick Clason (03:15):
all all to be seen by short form video. Is that just because the algorithms have changed? Is that because of the popularity of TikTok? Is that like what what's behind that? Do you feel,
Matt Johnson (03:27):
Uh, it's a hundred percent TikTok. Um, you can see every big, uh, organization has been trying to mimic TikTok. You saw it with Instagram, with reels, YouTube was shorts, um, Facebook with their promotion of just video in general. So it immediately, once TikTok blew up the way it did. Cause it's been a long time since we've seen a social media channel grow as quickly as TikTok did. Yeah. Everyone had to get back on board with it.
Nick Clason (03:56):
Yeah. It says there's a quote in here that says the growth of social media is causing the human tension span to become shorter and shorter. So leveraging the power of short form video content will give you a leg up on the competition and help you engage your audience. And so mm-hmm, what, like, do you feel like that is a threat to, uh, the traditional in room church gathering 35 minute sermon model
Matt Johnson (04:27):
A hundred percent. Yeah. That's something that I don't think we're talking enough about as a church. Um, instead of actually, you know, trying to cater to this, you know, new generation, uh, millennial, gen Z gen alpha that are their short, their attention spans are shortening we've I've noticed church sermons are getting longer or um, oh, we'll just have more production into it, you know, more lights, more action. But um, if you're live experience, isn't on par with, uh, you know, like a big live concert almost at this point or short, you're not gonna be able to capitalize on it. So just an unfortunate world we are in right now. But uh, I think there's some creative solutions that we could figure out and that some of these tasks out there can help us figure out.
Nick Clason (05:13):
Yeah. How, how do like where's the line though? You know, like where's the line on, like we need to cater to them versus like, you know, preaching, biblical content is still meaningful and important and we should still do that as well. You know what I mean? Like when I feel like that probably just has to happen at every church's, uh, like value level, they just have to have that conversation and be like, well, this is what the world is seeing, but this is where like we're gonna stake our claim or whatever, you know? Cause I do think we can get into a slippery slope there and just be like, well, sermons are gone, you know? And I dunno that we're trying to, I dunno that we're trying to say that either. You know what I mean? I think that we should be, be cognizant of where that, where that line is.
Matt Johnson (05:59):
I think the big thing that people, and this is a way bigger tangent than what we had planned on, but
Nick Clason (06:05):
For sure, I didn't even know we were going this way.
Matt Johnson (06:08):
I think a big thing that we're at to figure out as, uh, as churches is just what, what is that next iteration of the sermon that we can figure out? So I don't think we need, you should at all straight away from biblical teaching and biblical truth. And if you're shying away from talking about Jesus at your church, I strongly feel like you're failing as a church. Like yeah, people wanna hear about Jesus when they're at church, they wanna hear about the Bible, it's the way you deliver it. So I just think we have to start kind of figuring out what, uh, your sermon 2.0 would be like, and I do not have a solution for that at all. Um, you know, someone will figure it out and they'll blow up and we'll all go and then everyone will copy them for the next 10 years. So
Nick Clason (06:55):
Yeah, but in the meantime, like there are solutions to the, the hybrid kind of side of it, right? The, what happens, what happens Monday through Saturday, the days you're not in the auditorium the days you're not at church and that's really where kind of this article comes in. So mm-hmm, uh, they say that this, this article also has another stat, says 63% of marketers say that trendy content related to cultural moments and news stories generate the most video engagement. So that's really what that's saying. If I'm understanding that statistic correctly is just that like things that are relevant tend to perform the most. Like if it copies a, if it copies a trend or if it copies a dance or if it copies a, a song that, or, you know, a sound that's going viral, like those are the ones that perform better on average
Matt Johnson (07:48):
Mm-hmm . Yep. Yep. Definitely. So that's something you gotta keep in mind too. So that is the majority still. It's not like the, um, it's not like 75% though. 63%. That's a still, that's a pretty good percentage of people that, of your content that should be probably more trendy relevant rather than just original stuff that you're trying to get relevant.
Nick Clason (08:11):
Yeah. And that's gonna require someone to kind of have their finger on the pulse of that. You're not just going to like pull open TikTok and like no trends.
Matt Johnson (08:21):
Uh, yeah. And that's, that's gonna be the biggest challenge. Yeah. Mm-hmm
Nick Clason (08:25):
Yeah. So who is that person? And there's probably, there's probably a young person in your church that, that does know that, you know, whoever you are listening to this, whether that's you or you're in leadership at your church, like that's a, that's a, there's a person out there that you can probably delegate that to, or at least tap into their knowledge. Cuz I actually, you know, this is the, here's a great case study for this. So I post on TikTok all the time, uh, at our church and I was posting and um, these students of mine were like, you should do this. And I was like, no, no. I was like, this is what's working on our TikTok. And I'd like, told them this thing. They're like, what? I can't remember. They basically like, no you're wrong. We just need to do this thing. And I was like, whatever, I didn't have, like, I didn't have a plan for like my next post anyway. So I was like, that's fine, whatever. We'll just do it. And so we did it and it was by that night it was the number one video on our TikTok channel
Matt Johnson (09:25):
and they
Nick Clason (09:27):
Were like freaking out about it. They're like sending me screenshots. I'd like, Nick, this is the number one video on our to channel. And I was like, yeah, I'm an idiot. You guys are smarter
Matt Johnson (09:37):
Than me. when it comes to having yeah. When it comes to having the finger on the pulse of trends, your students are gonna be the people that know what's going on.
Nick Clason (09:46):
Yeah. Which I posted something on our Twitter the other day and there's like, you know, TikTok ideas, like short form video ideas. And one of them basically is like, ask your youth group smiley face.
Matt Johnson (09:57):
Yep.
Nick Clason (09:58):
Just go to them, like stop putting some 35 year old in charge of, of TikTok. Like go ask the 15 year olds who are spending all hours of all days on it. They will bring you the trends. They'll bring you the ideas and
Matt Johnson (10:12):
Exactly
Nick Clason (10:12):
Crap, dude. They'll probably even like do it for you if you want 'em to like
Matt Johnson (10:16):
Yeah. Which is actually one topics we talk about. Yep.
Nick Clason (10:20):
And, and that's what man, we talk about that, or that's been talked about in like the growing young study by four youth Institute, Kara Powell, all those people, they talk about this idea of key chain leadership, like give, give the, the students who have, uh, some level of authority and responsibility within their church are more inclined to stick with their faith. Mm-hmm so if you give them some sort of ownership of it, you know, but oftentimes I think we just shy away from that because they could make us look bad or they could do something that we don't know or trust, but you know, that's a, it should, church should be a safe place for them to express that and, and try things and fail and, and all those things. So.
Matt Johnson (11:05):
Yep. Exactly.
Nick Clason (11:06):
Yeah. All right. So, um, let's look at these six ideas. Um, and we're gonna talk about, we're gonna talk about six short form video trends to look out for. Uh, the first one is brand challenges. So Matt talk about what a brand challenge is for just a second, so that us, uh, layman and idiots know what that even means.
Matt Johnson (11:32):
Yeah. So a brand challenge, um, is essentially taking the viral content idea. So if you, if you're li if you're listening to this and you have no idea how TikTok works TikTok, you can actually search stuff by like dances songs and sounds, um, which is what makes it stick out from a lot of the other social media platforms. So it's not like based off of hashtags or actually trying to search, or you can search things off of filters. Like that's like the world of TikTok. So you can search actually based off of the content. So as a brand, you could create like a brand challenge sound. So let's go back to, um, a couple years ago in the ice bucket challenge. Okay. And how big that got before the world of TikTok. Now think if your brand could actually mimic the success of the ice bucket challenge on TikTok and how big that could actually get.
Matt Johnson (12:32):
Uh, so it's really taking this idea of, Hey, we're challenging you to, uh, you do something, whatever that looks like. So a great way you could do this as a church is we wanna challenge you to, uh, talk to God five times this week. Um, or, Hey, we wanna challenge you to pray twice this week. Like you can come up with some spiritual challenges that people can do, or you can come up with some church challenge or like more outreachy challenges. So like, um, we wanna challenge you to, you know, see with Jesus' eyes five times this week and help somebody on the street. Um, so it's like starting to be more cognitive, uh, to help people be more cognitive of like their day to day. Uh, another good example of this is like Colgate for mother's day. They did like this huge make mom smile challenge, which was really a challenge to just post photos of your mom or a video of your mom on TikTok.
Matt Johnson (13:34):
And it was for mother's day in Colgate, you know, make mom smile, get white teeth. I don't know, but it was really just a way to get people to post their mom and everyone's gonna post their mom. So, or you could come up with a challenge like who you're praying for this week, post a photo of who you're praying for this week or a video of who you're praying for this week or a video of who you're bringing to youth ministry this week. I'm not gonna see these challenges are gonna go viral. Like, you know, um, the ice bucket challenge, but they could go viral in your church. And that's really the, all that you need right now.
Nick Clason (14:04):
Yeah. Yeah. All right. So, wow. I got super echoy. I had to move cuz my kids came down the basement. Yeah,
Matt Johnson (14:13):
You got real echoy. Sorry.
Nick Clason (14:16):
Um, the next one it talks about, it talks about influencer ads. So mm-hmm, um, obviously we're a church. We're not trying to be influencers mm-hmm but what, like what would be something that we could do in the church with, with that idea?
Matt Johnson (14:36):
Yeah. So influencer marketing is always going to give you a higher ROI, always. Um, yeah. That's just because think about the people you trust and how you take, you know, what they say higher than others. So, good example of this in the church world is, you know, Lee Stroble is a massive influencer for the Christian community or Dave Ramsey. Um, so if you like got buy-in from them, you're probably more likely going to like purchase whatever, you know, these stro or Dave Ramsey's talking about. Um, now in your world, let's say we're at a church of, you know, let's say really small church just planted. I have 80 people at my church. You're probably not gonna be able to get a Lee Stroble to talk about your church. I mean, if you got Lee stro, talk about your church, that's a big deal.
Nick Clason (15:29):
Well, and I mean, what's that thing, that cameo thing you could do that
Matt Johnson (15:33):
You could do a cameo. Yeah. But uh, usually Lee Strobel, cuz you know, I've worked with him, his, uh, the asking price could be a little high for his ads and that's because he is Le Strobel. Yeah. Um, and he did a lot of stuff for favors for us though. Cause he is a really nice guy, but like we also like getting him just speaking, you know, it costs money. I mean he's worth it, whatever. Um, so how can you do influencer marketing in your church? Well, your pastor can be considered an influencer. Um, he, I mean, obviously he's probably the big influencer on your campus. Uh, so you start using him in a more strategic option to like promote stuff. You could also, if you really wanna get creative, find these people that you would call influencers in your church. So let's say this is gonna sound real bad, Nick, and you can push back all you want.
Matt Johnson (16:28):
Cause this is definitely like going to a weird space with your youth group. But as a youth leader, I, um, you could definitely find the popular kid yeah. And get the popular kid to, you know, start pushing stuff on like be your influencer for you. Um, yeah. Yeah. Now we don't wanna play favorites or anything like that obviously. But at the same time, if you know, like, Hey, if I got, let's say Abigail, for instance, to like get on board for this, I know she would get like 12 other people to get on board for this. That's a good use for influencer marketing. So think of influencer marketing on a small scale at your church that could grow into a bigger scale and just make that short term, uh, short form video. Like that's the key to all this. So
Nick Clason (17:13):
Yeah. I don't think like, like we've said, I don't think our goal is to become, get famous people or whatever. Right. But no, but you're right. If, if your senior pass, especially if your senior pastor is not a part of your social media channels too often, like when you post him, that's going to, that's gonna have that effect, you know? Yep. If you are the senior pastor you're listening to this and you are the primary person running things on digital and social, like then there is, you're not gonna have that same influencer or effect because you're the primary face on there. You know what I mean? Yep. So you gotta exactly. Who else are you gonna put out there? All right. The next thing we talk about is, uh, product teasers. So, um, this is talking about, you know, it says anywhere from six to 60 seconds, um, where you're teasing something that's coming. I think this one is one that works perfectly within the church. Mm-hmm you know what I mean? Yep.
Matt Johnson (18:03):
Yeah, absolutely. Yeah. It's like think of a traditional commercial is usually a product teaser, so
Nick Clason (18:10):
Yeah, exactly. And so one of the things we did, um, all gosh for probably like 5, 4, 4, 5 months, uh, on our TikTok was just the teaser, uh, round signing up for summer camp. So we did all kinds of stuff that was promoting the idea of summer camp, giving a sneak peek to summer camp. Um, you know, funny videos about summer camp, but it was all about some upcoming event. And that was obviously within the realm of our student ministry. Mm-hmm . And so if you're running this for a church, you have not only summer camp coming up, but you have vacation Bible school and you have the adult Bible study starting and you have financial peace university on its way, and you have the missions trip, uh, domestic and international and you, so you have a million things and that's, that's probably more, the challenge is trying to figure out what or how to promote everything, but product product teasing is something that can become very easy to do. You know what I mean? Uh, in the church world.
Matt Johnson (19:14):
So mm-hmm yep, absolutely.
Nick Clason (19:16):
So real quick, before we jump to the next one, uh, as someone who does marketing in the church, Matt, what is your like preferred model for knowing what to promote and how often, and do you have like a, do you have like a framework built? Do you have like a, a rule of thumb? That's good, good practice for that because you know, if you're in the seat, you're in the kids' ministry wants their announcement and the student ministry wants their announcement and the women's ministry wants their announcement and the seniors ministry wants their announcement who gets the announcement.
Matt Johnson (19:52):
Great question. So step one is making, um, the various ministries kind of work together and work backwards. So the rule of thumb on any given Sunday for us is three announcements. And that is just because we know three decisions is as many as people can do before they start feeling overwhelmed. So if I give you four decisions, that fourth decision is gonna take less precedent than the other three. So that's step one is get the ministries to like, not launch five things on the same weekend, which we all wanna do. I, we all wanna do it, but don't do it. It's just two the next week. It's fine. Um, secondly is, uh, yeah, we, we have built, uh, an SOP, a standard operating procedure to really define what takes precedent over everything. So, um, what gets on social media is gonna be different than what gets in our email for the week, which will be different than what's on stage, which will be different than what the pastor talks about.
Matt Johnson (20:56):
And this is all weighed depending on the, um, the outreach draw of it. So, um, social and email, we have decided that email is for internal. So if this is more of internal event, so rooted, rooted is not gonna be something that you invite friends to really that are not part of the church, cuz rooted is gonna make you go deep in small groups. That should just be our newsletter and um, probably our host spot. And why I say that for the host spot for that is because, uh, that's a great way to get people that are in the church that probably have not done rooted. And they're new to go, okay, go do this to take next step with Parkview. Um, uh, the set, the next thing. So then social like alpha is great for social media because that's an external thing. So I can run, you know, ads behind that and get people to come to that.
Matt Johnson (21:59):
And then, uh, like if it's something that's gonna really affect everyone and that's a big deal that goes to the pastor to talk about in his spot. So let's say we have like family weekend coming up our next gen weekend. That's something that should probably be talked about by the pastor when the most captive audience is there. If that's something that we have said as a church, like that's hu ways higher than everything else. So you really just gotta define who your target is for everything that you're trying to promote. And then you can kind of figure out where they fit in your puzzle piece of all the digital platforms you have. Um, what's
Nick Clason (22:36):
The, what's the biggest, like, can you think of a time, like the number one time that you had like multiple people vying for, for something like, and how did you filter through that?
Matt Johnson (22:47):
Oh, I mean, it happens all the time at where we're at now and it's because everyone thinks their stuff is super important urgent. And the big thing is just sitting down with everyone and explaining their target and actually getting their purpose. And once they start realizing, oh yeah, mine is internal. Mine's really only for preschoolers. It's like, okay, then we should target preschoolers. Like this should not be, you know, an all church thing, um, necessarily it could be depending on what the event is, but 99% of the time, it's not going to be, um, now at a smaller church and maybe you have less going on. That's okay to like talk about all this stuff with your congregation and be like, yeah, I do have a friend that has a preschooler and I've talked about God with them and they might be interested to come, but like, that's great. That's a great avenue for that. But when you have eight different type of group functionalities, plus five kids things, plus your student things, plus your, um, mission things on top of, uh, we have mass baptism weekend or whatever, like you gotta really start kinda weighing what is actually gonna get you the most bang for your, your most bang for your buck, quote, unquote,
Nick Clason (23:56):
Bang for your,
Matt Johnson (23:58):
I was saying quote with buck unquote quote.
Nick Clason (24:04):
All right, great. Those just like a quick deviation, but uh, okay. So the next thing here in this article is more user generated content. All right. So what's that. And how can churches use it?
Matt Johnson (24:18):
User generated content is literally just getting your users to create content for you. So, um,
Nick Clason (24:25):
That feels like churches could do pretty
Matt Johnson (24:28):
Easily, oh, a hundred percent. You should be doing it. And user generated content has actually been shown. I haven't seen the most recent studies, so don't quote me on this, but it was, uh, shown to be one of the highest ways for conversion rate. And that's because you're trusting someone that, you know, you so it's. So if you think about it in the hierarchy of like influencer marketing commercials and then user generated content user generated, content's gonna have the highest conversion because Nick, if you tell me about something, I'm gonna trust that more than if Lee Stroble tells me about something, which I trust Leero more than, uh, my I'm watching a Dodgers game and there's a commercial that comes on. So if you think about that
Nick Clason (25:10):
H baseball, right?
Matt Johnson (25:13):
Cause baseball is good. Nick, it's good for the heart, especially when you have a team that wins a lot. So if you think about that hierarchy, that like, okay. Yeah. It's building that trust user generated content is gonna weigh higher.
Nick Clason (25:28):
Yeah. Yeah. Uh, how, how, how, like, how could churches go about capturing user generated content?
Matt Johnson (25:38):
Um, great way is, do you have some kids you trust, well, have them run your Instagram or TikTok for the day? Um, yeah. You're at camp. Uh, have your students do be like, Hey, I want you guys to promote camp today, take the camera or the GoPro with you and you guys just go crazy. Like you have some options there there's a lot, like it CR this is where you can get whoever you want to be as creative as they possibly can within the context of whatever your, uh, your guidelines are at your church.
Nick Clason (26:09):
Yeah. Well, I'm thinking too, man, you could even do, uh, like what's it called? Like takeovers on Instagram stories. Mm-hmm, you know, um, little things like that. Give, give people like a kind of a glimpse a day in the life, all that type of stuff. Uh, I did that one year at camp where a different person took over Instagram for the day, you know, and they just, they got access to our student mystery account for the day. So, all right. Uh, sweet. The next one is more behind the brands videos. So this one's like a, this one's like a, I don't know, like kinda like a behind the scenes one, but it says mm-hmm, , uh, a sprout social study said that 70% of consumers say they feel more connected to brands who, uh, whose CEO is active on social media platform. So that goes to that senior pastor thing.
Nick Clason (27:02):
Um, but what are, what are some of the behind the scenes? Like, you know, we that's, that one feels like a super easy one for churches. Like people see what you want them to see on a Sunday morning or whatever, but where, but given them a glimpse into the office or the staff meeting or the prayer meeting, or a tour of like a, a place that normal people don't get to see those types of things, I feel like are super a, you know, have such a chance to blow up for people to just get excited about it.
Matt Johnson (27:36):
Yep. Yeah. And it's super easy. Like do walk around the office and say, Hey, here's Doreen. I want you to know about her and meet her and give your testimony or whatever. Or here's our meeting room or here's our staff meeting today, or here's our prayer time today, like build that stuff or take a photo of it and post it. And we have personally seen this be some of our, uh, highest, uh, converting slash liked and engaged stuff that we have done. And this is something we've recently just added to our world. So, um, getting, and it's so easy, Nick, it's so easy. Like you just walk up to someone with your phone and you film them for 30 seconds and then get couple hundreds on it.
Nick Clason (28:13):
Yeah. Yeah. Super easy. So, you know, you can even add that it's like a once a week, like a actually, uh, you've passed a friend of mine. He used to do this thing called, uh, what's behind that door. And it was just like a series that he would do. And he'd like explore different closets basically in the church, you know? And he had a little bumper with it and he would just do it. It was honestly, it was very TikTok esque before TikTok. He was just posting on his Instagram, like feed, but that was basically what he was doing. And then I remember one, he did like a super funny one. where he like went up into the attic and he planted this like baby doll. And so he like shown the flashlight and the attic on the baby doll. And then it just showed him like freaking out, like running away and then just standing there, like stunned at the end.
Nick Clason (29:01):
And that's how it ended like this, the perfect TikTok archetype, but he was doing it like before, before talk's time, even, you know? But I love that. Just little things like that that are just fun. What's behind that door, you know, what's that closet. Have you ever, have you ever wondered what this is? Like, there's, there's a million probably things in your church like that, and it's stupid stuff. Right? Like you hide it for the weekend, but people, people eat that stuff up, man. If they're like, this is our Christmas storage closet, for whatever reason, they're like, ah, it's amazing. Like I think because there's like a vulnerability there, they just feel like a greater sense of connection to your church. Yep. Because of that, like, oh yeah. I, I got to see where they have the Christmas trees, like who cares, but people do
Matt Johnson (29:47):
They do. And um, it's easy. like, that's all I could say. It's easy. Just do it.
Nick Clason (29:53):
Yeah. Yeah. There's really no reason not to. All right. The last one that this, uh, HubSpot article has here is more explainer or educational videos. And I feel like this is the one that the church can just go absolutely crazy on
Matt Johnson (30:06):
Mm-hmm
Nick Clason (30:07):
Mm-hmm so here's what I wanna do. I wanna do a little game. You ready? I didn't even tell you about this. Mm-hmm and it's coming to my brain right now for the very first time. Love it. So I want us to make a list and we're just gonna bounce back and forth. And the person who, uh, runs out of ideas first loses you ready?
Matt Johnson (30:25):
A list of
Nick Clason (30:26):
A list of educational or explainer videos. Okay. So like things that churches could do, um, great. And I'll start, then you go then back to me, then you, does that make sense? We're gonna ping pong it back and forth.
Matt Johnson (30:39):
Yep.
Nick Clason (30:40):
All right. So, um, you could do a, how to pray video,
Matt Johnson (30:47):
Man. That was on my mind. You could do a how to share your faith video.
Nick Clason (30:51):
Mm that's a good one. You could do how to read your Bible video.
Matt Johnson (30:55):
You could do how to share your testimony video.
Nick Clason (30:58):
that? I don't know. That seems very close to the first one. You said, uh, you
Matt Johnson (31:03):
Could do test. Well, I guess how do you share Jesus and how do you do your testimony? I guess
Nick Clason (31:10):
You could do, uh, you could explain like a deep theological truth, like the holy spirit or something like that.
Matt Johnson (31:19):
Oh yeah. That's good. Uh, one of my favorite types of videos is, uh, like dumbing down, complicated Bibles mm-hmm or, you know, so like, uh, talk about Leviticus that makes sense for people or numbers, you know?
Nick Clason (31:37):
Yeah. Yeah. That's like the Bible project. Yep. Um, you could do. Yeah. What was I gonna say? I had something, uh, uh, maybe I'm gonna lose here. Uh, you could do, uh, nah, I, I think I lost man. You win. Congratulations. Um, thanks. Yeah, but you see, like we could have gone a lot longer, but I'm an idiot. Oh,
Matt Johnson (32:01):
Definitely. Well, you had it. It's it's early, everybody.
Nick Clason (32:05):
That's so early. And this is my fourth room that I'm in now. Cuz I, my kids took the only room that didn't echo and now I'm sitting in a bedroom closet. That's just like the echoes of all the echoes. But I was thinking you could, yeah, you could do Bible content. Oh, this is what I was gonna say. You could do, like you could share, uh, unknown stories of the Bible you could share. I love that. Um, you know, like the weird, like the Balo and the Baylor story, or you could share like the, the name and diving in the, in the Jordan river, like you could just, you could pull some of the, the silly verses out, you know, and explain them. You could, there's just, there's a million different ways you could do overviews of, of new Testament, old Testament who wrote the book, why that's important, how to do hermeneutics, how do homo Lytics, like, there's just, there's things that at any given time, you, if you're a pastor, like, you know, is important, but you have to leave those things like on the chopping room floor yeah.
Nick Clason (33:06):
Of your sermon. And like you can pull some of those things out. You could even do like a deeper dive from your sermon of something that you did study in your research, but you chose not to include it for time sake or for whatever purpose, but you could just say, Hey, Hey, here's something that I, I researched last week in light of the sermon on acts chapter two and boom, you got a 62nd video explaining that. And those types of things I see on TikTok all day long. Not, not necessarily like spiritually though. I do see some of those, but I just mean like in general, those like quick hitter, 62nd, you know, explainer videos. And I think that this is what, this is what probably most churches probably are gonna lean towards. Um, at least naturally cuz that's we're in the content creation business, you know?
Matt Johnson (33:55):
Yep.
Nick Clason (33:56):
So there it is guys. Uh, like I said, I will, um, I will post a link to this article in the show notes, feel free to check it out hybrid ministry.xyz. Um, or however else you, uh, do it, Matt, I have a question for you
Matt Johnson (34:12):
Ask, go away.
Nick Clason (34:13):
It's talking about down here later on in this article, best platforms for short form video, it's got TikTok number one, Instagram reels, number two. YouTube shorts. Number three. Yeah. Do, are we messing with YouTube shorts these days?
Matt Johnson (34:28):
Um, uh, uh, depends on the day. You know, YouTube is actually out is weighing long form content higher again, so, okay. Um, if you can create some YouTube shorts, that's great. If someone gets stuck in the YouTube shorts, that's usually a good thing. The big thing about shorts is, uh, they need to create a shorts app. If they create a shorts app, I think you would probably have more success there. Um, right now it's hidden in the YouTube app. Um, I think it's only a matter of time before they do make a shorts app. Uh,
Nick Clason (35:05):
So maybe when they do that, it's time to time to make that matter a little more.
Matt Johnson (35:09):
Yeah. And I'm was gonna say, when it comes to Google, I really don't buy into their stuff quickly cuz the second it doesn't do what they want to do. They just kill it. So , I mean there's a whole website dedicated to like projects killed by Google. You can literally look it up. Um, and I'm telling you like it's literally called killed by google.com and you would just be mind blown by the amount of stuff they test before they kill it. So YouTube shorts is there for now, but I mean, YouTube go was a thing at one point and YouTube originals was a thing. Remember Google
Nick Clason (35:44):
Plus,
Matt Johnson (35:45):
Remember Google plus plus. Yeah like there's a lot there. So I would, if shorts does not become its own app, I, I would say it's probably gonna get killed sooner or later.
Nick Clason (35:55):
There's a lot of stuff on this website, bro.
Matt Johnson (35:57):
I told you, man. It, well,
Nick Clason (35:59):
We'll throw it in the notes too. Yeah. Um,
Matt Johnson (36:02):
It's just a fun website.
Nick Clason (36:04):
Yeah, it is fun. And then there's uh, there's some other apps that this HubSpot article is referencing like some trier hippo Magisto lately.ai and whiskey. Are any of those worth churches investing any their time in at this point, would you say
Matt Johnson (36:22):
It depends on your margin? So like trier is very song based, even more song based for, um, the TikTok. So if you have like a awesome worship band and you're not in trier, like maybe you should look into it. Um, and then the other stuff that's on you like hippo, Mao, um, lately a lot of this stuff is more of, uh, how to leverage short form content more rather than a platform that you would host short form content on. So like HIPAA video might be a good resource for you to look into if you wanna really maximize your like CTAs and your, um, auto like automation for video and conversion and stuff. So, um, but for hosting stuff like YouTube reels and TikTok, uh, TikTok are gonna be number one. And the, like I said, you look into it, but it's just like be real that's out right now. There's these, these smaller social platforms that are like captivating their audiences, but I nothing has blown up like TikTok since literally Instagram and Instagram took a long time to blow up. I don't think people remember that.
Nick Clason (37:30):
Yeah. Yeah. All right. Sweet. Well, I just saw those and I was like, Hey, these are like literally trier hippo Magista lately in w never even heard of any of those. So this is where
Matt Johnson (37:41):
This is. They're more of a tool podcast.
Nick Clason (37:43):
Tell us these things. So,
Matt Johnson (37:45):
Yep, absolutely.
Nick Clason (37:46):
All right, man. Well that is it for today. Appreciate, appreciate your talking. Appreciate you watching me go from room to room, room, room to room to find spot to record, uh, but excited to continue to be on this journey with y'all feel free to subscribe. Give us a rating. We'd love to hear from you at hybridministry.xyz and we'll talk soon.
Hunting Zambia With A Double Rifle
In this episode of Ballistic Chronicles we talk hunting in Africa with my friend Brian R. Smith from Birmingham, Alabama. Brian opted to carry a 470 Nitro Express in a double rifle and he tells us why and the process of getting the rifle and sighting in. Then we talk about how a hunter can find the real Africa today and hunt in the old way and why and how you can make it happen now. Brian is a thinker and a studier and a man of action. He didn’t grow up going to Africa, he grew up reading about it and imagining himself going to Africa and taking intentional steps toward his goal every day.
Hannan superletut
Hipot ovat päättäneet järjestää naapureidensa kanssa grillijuhlat. Hulppeat grillijuhlat tarvitsevat tietenkin kunnon herkut. Kaikki ei kuitenkaan mene ihan niin kuin Hipot olivat suunnitelleet.
Tarina: Tuula Pere
Lukija: Susan Orfinskij