honesty and integrity

By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los Angeles. But after years of watching other people make films, she started to get an itch to tell her own stories onscreen. Ava's first films were rooted in deeply personal experiences: growing up with her sisters in Compton, performing Hip Hop at Open Mic Night at the Good Life Café in L.A. Her self-funded and self-distributed projects began to draw attention, and in 2012, Ava won the award for best directing at the Sundance Film Festival. She went on to direct powerful projects like Selma, 13th, and When They See Us; and through her production and distribution company ARRAY, she's created a movement that is helping change how movies are made—and who gets to make them.

This episode was produced by Rachel Faulkner, with music by Ramtin Arablouei.

Edited by Neva Grant, with research help from Liz Metzger.

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In 1981, Time magazine stated: “If you are ever in a crucial life-changing negotiation, the person you want on your side of the table is Herb Cohen.” Cohen was then known as the world’s best negotiator, and had worked with Fortune 500 companies, professional athletes, and US presidents, and also penned the bestselling book You Can Negotiate Anything.

Fast forward to today, and his son, Rich Cohen, has written a memoir of his father’s life, and life philosophy, called The Adventures of Herbie Cohen: World’s Greatest Negotiator. Today on the show, Rich shares stories from Herbie’s life, from his colorful childhood on the streets of Brooklyn where he palled around in a gang with future famous figures like Larry King and Sandy Koufax, to coaching basketball in the Army, to becoming a sought-after strategist and dealmaker. Along the way, Rich shares the life lessons that grew out of those stories, including how power is perception, and why you need to care, but not that much.

Resources Related to the Podcast

• Larry King tells the Moppo story
• Larry King tells the Carvel story
• AoM Article: How to Haggle Like Your Old Man
• Podcast #234: Haggling and Deal Making Advice From a FBI Hostage Negotiator
• AoM podcast and article on the OODA Loop
• AoM Article: The 7 Habits — Think Win/Win
• Sunday Firesides: Care, But Don’t Care

Connect With Rich Cohen

• Rich’s Website
• Rich on Twitter