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Glenn Hebert is the Founder of the Horse Radio Network, the largest online podcast network for horse lovers worldwide. Glenn, aka Glenn the Geek, began niche podcasting in 2006 and started the Horse Radio Network in 2008. With over 15 years of experience, he has hosted and produced over 10,000 podcast episodes centered around horses. These include Horses in the Morning, which has produced over 3,300 episodes in 14 years. The Horse Radio Network was sold to Equine Network in Oct of 2022, and Glenn took over the role of Director of Podcasting. 

In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Glenn Hebert, the Founder of the Horse Radio Network, to talk about building a niche-focused podcast network. They also discuss strategies for producing quality podcasts, tips for starting a daily show, and how the pandemic impacted podcast growth. 

Just a few months ago, Glenn Hebert met a goal he had for himself in selling his company, Horse Radio Network. Through marketing activity, a dose of fun, strategic alignments, and a candid approach to being purpose-driven, Glenn was intentional about his returns on investments.

• Shares the importance of being intentional and purposeful towards the end goal and the process to get there

• Describes how to make a profit and have fun while doing it

• Elaborates on why it is important to remember “it’s not who you know, it’s who knows you”

• Describes the value of connecting to listeners through being honest and genuine

• Encourages to lean into the belief that everything happens for a reason

He describes himself as a “horse husband,” not training or riding horses himself, but instead became a prominent voice in the horse world by owning his lack of knowledge. While his listeners simply get to know him, he passes the reins (pun intended!) to his co-hosts and guests as the experts.

How many heart horses have you had in your life?  Was it your very first horse? or the last one you rode? Heart horses come in many different shapes and sizes, depending on where you are in life. In the book horses in the yard, they are described into five different categories. Hear a snip from the book on the horses that fill our hearts and souls. Join Heather as she shares some stories of the heart horses she has had in her life in EQA podcast # 298. From her first love to the horse that currently holds a spot in her heart.

Full show notes

https://equestrianadventuresses.com/2023/03/01/horse-podcast-ep-298-heart-horses/

If you run in podcasting circles long enough, it's easy to discover people in the industry who virtually everyone respects. A few have developed a gigantic following. Some have perfectly cornered their niche. Others have simply been podcasting since the very beginning. For me, several names always seem to come up: John Lee Dumas, Jeff Brown, Daniel J Lewis, and...Glenn the Geek.

For those of us still trying to learn where we fit into the podcasting universe, Glenn is a role model. Not only has he developed a gigantic podcasting network based on a rather small niche, but he has done it with grace, with a smile, and without too many burrs in his saddle.

Glenn Hebert (otherwise known as "Glenn the Geek") heads up the Horse Radio Network…which is now one of the largest podcasting networks in the world. Glenn’s network of shows have more than 7,200 interviews under their collective belts, with listeners in 92 different countries.

SHOW NOTES:

0:28 - Glenn goes by many names, but out of all the options he gives us his preference.

1:24 - The Horse Radio Network is one of the largest podcasting networks in the world...but how did it start?

2:40 - Glenn actually has two "worst interviews"...including his first ever...which comes with a very valuable lesson for any interviewer.

4:05 - The second "worst interview" started with some poorly-taken advice and ended with a scathing letter from Glenn's guest.

7:10 - How do you handle it when you just don't like your guest?

11:00 - Check out RINGR (how Tim and Glenn are recording) right now for free!

11:51 - Lime disease changed Glenn's life forever in some very dramatic (and unexpected) ways.

13:31 - Glenn and his wife have decided to never "own" again...and focus on experiences rather than stuff.

15:54 - Find Glenn the Geek and the Horse Radio Network on their website or download the free app on iOS and Android.