how to market a podcast

Have you ever felt the magnetic pull of a dream so strong that you couldn't ignore it? That's precisely what Molly experienced when she traded the certainty of corporate finance for the rollercoaster of entrepreneurship. This week's episode takes you through her remarkable transformation, a tale that echoes with the voices of coaches she now leads, empowering women to strike that elusive work-life balance. 

Our conversation traverses the often bumpy road of career transitions, highlighting the valuable lessons hidden in the missteps along the way. From my own evolution as a content creator and mother of three to the essential support systems we all need when chasing dreams that defy convention, we uncover the nuances of building community and the joy that guides us. We also peel back the curtain on the startup phase of a business, swapping tales of humble beginnings and the serendipity of client-driven content evolution.

And if you've ever pondered the power of authenticity in health and wellness, this episode has treasures for you. Listen to how showing up as our true selves, devoid of pretense, fosters a deeper connection with those we aim to inspire. Dive into the strategies Molly and I use to inspire others and learn how reaching beyond our own communities can amplify our message and mission. If you're seeking a sign to take that leap into your own entrepreneurial adventure, listen to this episode.

This episode promises to be a beacon of encouragement for anyone needing a confidence boost, yearning to connect with their true calling, or just looking for a community that champions the real over the perfect. Tap into your potential and hit play on an episode that embodies the essence of evolution in both life and content creation. Don't forget to follow or subscribe for more inspirational conversations like this one!

"I can't believe this is happening." That was my first thought as I waited for today's guest to join me on Instagram Live. As a fledgling entrepreneur back in 2017, I learned the hard way that building a brand requires grit and tenacity. Fast forward to today, and my perseverance has paid rich dividends; one is the wisdom imparted by Marie Forleo, a trailblazer in the online business and marketing world. 

Together, we explore her treasure trove of insights, from the impactful content on MarieTV to the game-changing offerings of Time Genius and B-School, designed to amplify your business pursuits.

Have you ever felt like you're in an endless race against the clock, where time is a luxury you can't afford? Marie and I tackle this issue, diving into the necessity for a mindset upgrade to cope with the ever-increasing demands of modern life. 

She sheds light on the outdated practices that lead to burnout and offers fresh perspectives to realign our approach to productivity. It's not about the hours you put in but the strategic prioritization of tasks—identifying your 'big rocks' and learning to say no to distractions—that can truly propel your aspirations to reality.

We focus on the transformative concept of 'time genius'—a mindset that promotes joy and contentment by granting us autonomy over our hours. Hear how this approach has influenced my entrepreneurial journey and provided a roadmap for a fulfilling life that defies the stress of never-ending to-do lists. If you're ready for a shift that could redefine how you perceive and utilize time, joining us on this episode is a decision you won't regret.

Unlock the secrets to leveraging content for business triumph with our seven game-changing strategies. This episode is a goldmine for entrepreneurs and content creators looking to make a mark in the digital world. 

Let me guide you through the nuances of using content as your digital introduction, shaping how your audience perceives you from the get-go. We dissect the impact of a solid content-driven presence in building credibility and authority, which is crucial for both new faces and industry veterans. Get ready to step up your business game and forge deeper connections with your audience.

Strap in for a deep dive into the world of lead generation and sales funnels, where I break down the art of turning casual browsers into loyal customers. If you've ever wondered how to warm up those cold leads or introduce higher-value products without scaring your prospects away, this is the chapter for you. We'll discuss the strategy behind enticing offers and the importance of nurturing your most committed customers. This is about more than just making sales—it's about creating a community of 'star students' who believe in your brand as much as you do.

In our final segment, I share a personal tale that illustrates the magic of storytelling in content creation. This human touch sets apart the memorable from the mundane, something no AI can mimic. We also explore the critical role of feedback and analytics in honing your content to meet the changing tides of audience interest. To wrap things up, I highlight an exclusive resource for listeners eager to delve deeper into the world of content creation and digital business success. So tune in and take your first step towards writing your success story.

Ever find yourself inspired by those who've pivoted their lives to follow a true calling? Susie Moore's journey from tech dynamo to life coach and media sensation is nothing short of inspiring. She joins us to chat about the leap of faith into full-time side hustling, penning bestsellers, and her unique philosophy: "Let it be easy."

Our conversation is full of wisdom for those seeking to connect with their audience through the power of storytelling and authenticity. Susie's footprint in major media outlets shows how being true to yourself can lead to incredible opportunities.

Launching a podcast can feel like an uphill battle, but what if the secret to success is as uncomplicated as embracing the 'Let it be easy' mantra? Susie shares her own podcasting inception story, starting with the 90-day challenge that taught her the beauty of connecting with an audience through regular, authentic content.

From our collective content experience, we'll explore the power of consistency and how it can transform your creative endeavors. You'll be encouraged to adopt a mindset that values progress over perfection and recognize the joy in the content creation journey.

After you tune in, you won't be able to unsee the endless opportunities to amplify your message and grow your platform. Our conversation dives into the nitty-gritty of using media to your advantage, looking at how media appearances can shorten the sales cycle, the longevity of impactful content, and the excitement of living in an era where our message can reach far and wide.

Spoiler alert! We're wrapping up the episode by unveiling our new class, Overnight Rockstar. This episode is the boost you need to navigate the media landscape with the finesse of a seasoned publicist. Strap in because we're peeling back the curtain on the strategies that could elevate your podcast audience to new heights.

Let's do some podcast coaching in today's episode! From creating a palpable buzz 90 days out to dropping a captivating trailer that hooks your future fanbase, we're spilling the beans on everything you need to ignite your podcasting journey. 

Whether you're new to the scene or seeking to rekindle the spark in your established show, the wisdom shared here is your ticket to content and business triumph. We delve into the art of anticipation and the strategic play of early engagement that could make or break your podcast's success.

Ever wonder how to make your podcast the talk of the town? In this episode, I'm dishing out promotional tactics that will make your show's visibility soar. I'm talking crystal-clear communication tactics, tapping into personal networks, and harnessing the power of first impressions with early reviews. But wait, there's more!

We'll also navigate the balancing act of scheduling guest interviews amidst life's whirlwind of commitments and reveal the magic that happens when you step away from the script and let natural conversations lead the way.

Let's chat about keeping that content engine running without hitting burnout. I'm opening up about my content creation hiccups and laying out a game plan for staying consistent without the stress. We'll explore repurposing live content, engaging your team in the creative process, and reshaping your podcast format to match your strengths. 

Plus, I'll share how turning live Q&A sessions into podcast episodes can infuse your show with spontaneity and connection. So join me, and let's amplify your podcasting prowess together.

Prepare to revolutionize your podcasting game as I sit down with Joe Casabona, a wizard in the realm of podcast automation. In our thought-provoking conversation, we lift the veil on cutting-edge tools like Riverside and Make.com, exposing their potential to transform your content creation process. If you're a podcaster craving efficiency and innovation, this episode is your treasure map to streamlining your workflow and enhancing the quality of your work without sacrificing your sanity.

The soul of this episode lies in the quest for monetization—converting your podcasting passion into a veritable goldmine. Join us as we dissect the 'Smash Framework' for monetization, a strategy that goes beyond mere profit to forge trust and authority with your audience. Joe and I share our lessons learned from the trenches, offering actionable insights that you can apply to cultivate a loyal following and unlock the true financial potential of your podcast, regardless of its size.

As we wrap up our chat, we dive into the future of podcasting with AI tools that promise to redefine content creation. From using AI to craft listener avatars to automating guest bookings and follow-ups, we explore how embracing these innovations can free you up to focus on what you love most about podcasting. Prepare to leave with a toolkit brimming with resources to streamline your operations, and a renewed sense of excitement for the art of podcasting. Don't forget to subscribe for a continuous stream of strategies and stories from the ever-evolving world of content creation.

Are you wanting to start a podcast? Or maybe revamp one that's not creatively fulfilling? Today, we're diving deep into the art of content creation. Whether you're a budding podcaster, a blogger, a YouTuber, or mastering the craft of email newsletters, strategic planning is your golden ticket to success. 

In this episode, I'll introduce you to my signature PREP'M Method, the cornerstone of content creation encompassing planning, recording, editing, publishing, and marketing.

We'll journey back to the roots of my first podcast in 2018 and explore how the planning stage, which should account for a good 45% of your efforts, is critical yet often overlooked. Get ready to pick up some insider tips, like why starting with a $20 microphone might be enough and how you can make editing a breeze.

There is no need to go solo on this—interviewing guests offers rich content to explore. Plus, I'll share some of my favorite tools, like Riverside, Camtasia, and Hindenburg, to help you capture and finesse your episodes.

And when it comes to getting your content heard, let's crack the code of podcast marketing together. I also have a special offer for our listeners—a five-minute podcast boot camp and my "Proffitt Podcasting" course and group coaching program—to guide you through every step.

Don't forget, we love hearing from you! Please send in your audio or video questions, subscribe to the podcast, and join us as we build our podcasting community. Let's kick off this episode and turn your vision into a reality!

I invite you to take a memorable stroll down the memory lane of 2023 with me and then catapult ourselves into the thrills of what 2024 has in store! Remember the adrenaline rush at Podcast Movement Evolutions in Vegas? We connected with fantastic people and learned so much. Let's pause and honor the exceptional community members who sprinkled magic onto our year - you all are phenomenal!

Now, think forward. Can you imagine the staggering potential of AI tools that will continue to reshape our daily routines? And, while Instagram's Threads and X rebranding might not have hit the bullseye, the move toward video content creation did. I'm also thrilled to share my top five Armchair Umbrella network podcasts with you - the array of guests and topics is splendid. We're on a roller coaster ride, folks, and the landscape of technology and content creation is whipping by!

Brace yourselves for more exhilaration as we celebrate fantastic podcasting milestones within our community. From the spine-tingling entertainment of "Armchair Umbrella" to the warmth of "The Caregiver Cup Podcast," we've been blessed with abundant, joyful moments. 

A massive shout-out to our students from the Proffitt Podcasting program who have soared this year - your dedication and success inspires us all. As for 2024, I've some sensational plans with Proffitt Media. Buckle up, because we're about to hit the stratosphere of opportunities and growth!

Ready to organize your content creation in 2024 with efficiency and strategic precision? Promise yourself a productive year ahead as we navigate the essential aspects of planning your calendar, from setting your personal non-negotiables to aligning your content with your promotional strategy. More than just a New Year's resolution, this is about taking command of your content production in a structured and effective way.

Let's discuss successful launches and why time management is your best ally in this journey. I'm sharing my experiences with back-to-back launches and how to make room for what truly matters, whether white space in your calendar or personal events that can't be compromised. Say NO to things that don't serve your content strategy, and learn how to use a content calendar effectively. Dive deep into previous episodes for a more comprehensive understanding of time management and strategic content planning.

Finally, let's talk about the world of Asana, your new best friend for content calendar and accountability. With step-by-step techniques and a peek into the Google Sheets content calendar, I'll guide you through using Asana to stay on track with your content creation. Remember, the secret to confidence and productivity lies in a strategic plan that aligns your content with your business goals. So, whether you're a new listener or a seasoned fan, you're welcome in our community of content creators. It's time to get your plan and content game strong for 2024! Let's get planning, shall we?

Ready to hit that record button and start your podcast journey but feeling stuck on where to begin? Have no fear! This episode is packed to the brim with insights and decisions you need to make before you even consider buying a microphone. It's not about the technical stuff but the nitty-gritty of creating a podcast you'll be passionate about. Let's talk about why you're doing this, how to set goals for your podcast, identify your audience, and decide on format, content, and style.

Ever wondered how to select a captivating topic for your podcast and identify your ideal listener? We will guide you through the process of picking an umbrella topic, considering categories for submissions to Apple Podcasts, and crafting that catchy tagline to hook your audience. 

Let's also delve into the concept of an 'ideal listener' with a real-life example and show how this can enrich your podcasting journey. And don't worry, we've got your content worries covered, too, as we discuss planning your first twenty episodes, staying creative, and avoiding podcast burnout. 

Hold on to your headphones because we've got two live trainings coming up on October 24th and 26th filled with techniques on how to reach that first thousand downloads. All your burning podcasting questions will be answered as we revisit all the key decisions discussed in this episode. Register now at krystalproffitt.com/1000-downloads, and let's keep the conversation flowing! 

Remember, podcasting isn't just about hitting record; it's about creating content you love and connecting with your listeners. Let's get started on your podcasting journey!

Have you been asking yourself, "How do I make money with my [podcast, YouTube channel, or blog] in 2023?" This episode takes you on a money-making journey, illustrating how digital courses can revolutionize your content and transform your business.

From my personal experience, we'll delve into how courses have added more 'umph' to my business and the game-changing return on investment I've seen. So, buckle up as we traverse the exciting landscapes of the digital course world!

My journey with digital courses began with a book, a gift that snowballed into a successful investment in my growth. I share my story, hoping to impart the possibilities digital courses can unlock for you.

We'll discuss how content creators can structure their expertise, engage their audience, and build confidence in their products. Through fascinating examples like Chelsie, who launched her podcast just four days after taking my course, let's explore the transformative power of digital courses.

Finally, we'll explore how digital courses can amplify your global impact- all from the comfort of your home! We'll discuss the importance of creating a unique language with your audience and the potential of passive income through low-priced programs.

Remember, Amy Porterfield's Digital Course Academy is open for enrollment until September 28, 2023. So, let's get ready to break down barriers, scale your business, and achieve your financial goals with the power of digital courses!

Picture this: you're a content creator whose workload is piling up. The stress is getting to you, and you feel like you're drowning in a sea of tasks. Can you relate? Then this episode is for you. 

Let's talk about the seven strategies that have helped me stay afloat in the churning waters of project and time management. These have been the key to making sure I remain productive and avoid burnout. We'll explore setting clear goals, prioritizing tasks, and ensuring you're working at your best.

Successful content creation boils down to knowing what you want to achieve. Whether your content aims to educate, entertain, or inspire, having clear goals in mind is critical. I'll be sharing a personal story about how setting precise objectives led me to make the difficult decision to wind down my daily podcast, The Poddy Report. Believe me, it was a tough call, but knowing my goals made it clear it was the right move.

Tools are your best friend in this content creation journey. I'll share how effective time blocking, weekly planning, and task prioritization can be, especially when using the right tools. So, grab your favorite brew, get comfortable, and let's dive into the world of enhanced productivity!

Ever felt like you're drowning under the sea of tasks that come with running a podcast? Well, let me throw you a lifeline! Today, we're diving into a question from Theresa in our community about what a week in the life of a podcaster is like. 

With my years of podcasting wisdom, I'm eager to share my tried and tested PREP'M method – a surefire way to navigate the choppy waters of planning, recording, editing, publishing, and marketing any type of content. We're diving into this episode to discover how this comprehensive framework can streamline your schedule and help you maximize your resources.

Did I mention my secret weapon? AI tools have revolutionized my publishing process, and I'm sure you'll find them just as indispensable! We'll explore how these handy tools can save time and how understanding your audience can supercharge your marketing efforts. Plus, I'll guide you through your time audit, a valuable tool for revealing where you can shave off some minutes.

Before wrapping things up, I'll give you an exclusive peek at my Asana boards - a game changer when planning and organizing content. I'll stress the importance of being kind to yourself in this content creation journey - it's a marathon, not a sprint.

Lastly, learn about Marie Forleo's Time Genius program and how it holds the potential to revolutionize your content creation process. So, what are you waiting for? Tune in today to learn how to work smarter, not harder!

Ready to unlock the secrets of successful digital course creation? In this bonus episode, join me for an intimate chat with digital course expert Amy Porterfield, who has transformed her passion for teaching into a multi-million dollar online business.

We'll unpack her incredible journey from humble beginnings to educating over 50,000 students, generating more than $85 million in revenue. You'll learn the must-have ingredients to kickstart your digital course creation journey and hear firsthand the inspiring success stories of some of her students.

Continuing the thread of course creation, you'll hear about Sarah, a digital course creator who hit the jackpot with her debut course. Amy shares her story of finding financial stability without compromising time, vividly depicting digital courses' possibilities. Plus, she's opening up about her digital course journey, filled with failures and triumphs in digital course creation.

We're also sharing the juicy details on Amy's upcoming digital course creation BootCamp, Course Confident, a comprehensive program designed to equip you with the necessary tools for success.

To wrap up, I'm giving you an extra special reason to join Amy's Bootcamp and the integral role of confidence and a positive money mindset in your course creation journey. Sign up today at krystalproffitt.com/amy-bootcamp for a transformative experience.

Ready for a thrilling conversation? Buckle up because we're about to embark on an exciting journey with the extraordinary Amy Porterfield, known for her Digital Marketing Genius, NYT Best Selling Book "Two Weeks Notice," Chart-Topping Podcast, & practical strategies. She's ready to take us behind the scenes, revealing inspiring insights from her successful journey, and it's one you can't afford to miss. 

Imagine quitting your 9-5 job and becoming your own boss. Sounds captivating? Well, let's deep dive into Amy's strategies to help you explore the art of building a digital course, from finding your unique 10% edge to creating a roadmap for success. But that's not all; wait until you hear what we have to say about the role of AI in course creation. 

Finally, for those of you dreaming of starting a podcast or becoming content creators, we round up our discussion with rapid-fire questions that will enlighten you. We cover everything from Amy's upcoming Course Confident Bootcamp for creating digital courses to the significance of producing high-quality content without striving for perfection. And let's not forget the power of mentorship - we're here to guide you on this fulfilling journey. So, are you ready to turn the tables and take control of your course creation journey? Let's do it together.

Ever wondered how podcasting can turn from a passion project into a profitable venture? Buckle up as we unravel the changing podcasting landscape and give you the low-down on what sponsors are really looking for when they invest in a show. 

In this episode, I'm taking you beyond the game of numbers and explaining why attracting a large audience is not enough -- converting your listeners into customers is what counts. We'll tap into the heart of podcasting profitability, delving into the mindset of big companies and how they decide which podcasters to partner with.

But that's not all! I'm also highlighting the importance of keeping tabs on your podcast metrics. Let me guide you in tracking and interpreting essential data like conversions, click rates, etc. Understanding these statistics is vital to attracting potential sponsors and making well-informed decisions about future investments and partnerships. 

We take it one step further by showing you how to measure success across all your content platforms, including your podcast, emails, and YouTube channel. So join us as we navigate this exciting world of podcasting profitability and help you turn your podcasting passion into a thriving business.

Prepare to shatter your content creation limitations with the power of AI. Discover the revolutionary tools changing the game for podcasters, videographers, and content creators. Let me guide you on this tech-infused journey. I'll share my experiences with three AI tools that have drastically transformed my work on the Proffitt Podcast, YouTube videos, and other content creations.

We'll get a little nerdy and technical today, but it'll be worth it as we venture into the inner workings of these AI tools. Picture this - we start with a brainstorming session using Chat GPT's innovative technology. Then, we streamline the process with Buzzsprout's Co-Host AI feature, a tool so efficient you'll wonder how you ever podcasted without it. I've even thrown in some handy resources to help you get Co-Host AI on your Buzzsprout account. But hold on; we're not done yet! Before we hit publish, we'll tighten up our written content with Grammarly, my reliable editor and grammar police.

Don't hesitate to share your top takeaways - capture a screenshot of this episode and tag me on Instagram @KrystalProffittTx. Remember, starting from somewhere is better than never starting at all, so let's keep moving!

Ready to unlock the secrets of a robust content strategy that ties all your platforms together in an intricate web? That's exactly what we're unraveling in this episode.

I'm revealing the spider web effect, which allows you to optimize your reach by marrying Instagram, your podcast, YouTube channel, newsletter, Facebook group, website content, and anywhere else you're creating content! Discover the power of lead magnets and why a picture of a dessert might be the trick to hook your audience -- at least, that worked for Amanda on Instagram!

Joining the pod again in a unique way, our guest, the ever-resourceful Amanda, shares her story of overcoming insecurities and finding creative ways to connect sans video. Together, we unpack the 'long game', a strategy that encourages you to start right where you are without the pressure of having perfect gear. And yes, we're challenging you to do the same because there are people out there who need to hear from you.

Finally, we tackle the beast that is perfectionism and explore the importance of delivering value over picture-perfect content. Embrace the PREP'M method, our step-by-step guide to Plan, Record, Edit, Publish, & Market your content. 

So, are you ready to tackle your content in a new way? Then, let's get right to it.

Have you ever wondered why your podcast isn't getting the traction you hoped for? It's time for you to sit back and take notes because we will transform how you approach podcast visibility. 

With a focus on organic traffic, I'm sharing tools, resources, and strategies that will help you amplify your podcast's reach. From SEO to video content, we're covering it all today! 

Brace yourself; we're simplifying the complex world of SEO and keyword optimization. Using relatable examples from my podcast, we will unveil the secrets of driving organic traffic to your podcast via SEO. And as if that's not enough, we're also exploring the power of video content. Remember, a short, 22-second video can rack up thousands of views and significantly boost your podcast's visibility. We're also sharing insights on how to leverage YouTube and live streaming to connect audio and video production.

Lastly, we're spilling the beans on the best SEO and website optimization tools and guiding you through the maze of tools. But that's not all. I'm also sharing my journey with organic traffic and the basic principles you can use to optimize your content. So tune in and discover the strategies to help your podcast get the attention it deserves.