how to sell online course

An online course is an appealing way to earn passive income, or add an extra revenue stream to an existing business. You don’t need any special expertise to do it, either, and Jacques Hopkins is proof. He turned his hobby playing piano into a $40,000 a month business when he started Piano in 21 Days, and you’ll hear how in this interview. 

Jacques had a traditional career as an engineer but wanted a job that would give him more free time. He realized he used practicing piano to procrastinate, and decided to make that passion the heart of his new business. He’ll be the first to tell you he’s not a piano virtuoso, but he does know how to build an evergreen sales funnel, and knowing how to sell online course content proved to be the key to unlocking his business growth. 

One of the best things about an online course business is its low barrier to entry. Jacques started his with a budget of around $150 a month, and those costs have stayed low as he’s grown, meaning about 50% of his revenue is profit. He’ll explain the main costs an entrepreneur should budget for and how to make the most of that investment, along with how to set up smart systems and build a team to make your income as passive as possible. If you want to know how to create an online course, this is the podcast episode for you!

Resources

• Piano in 21 Days - See Jacques’ course and learn more about his business on his website
• The Online Course Show - Learn more from Jacques’ podcast
• Wordpress - Website design and hosting platform 
• Kajabi - Popular platform for designing and selling online courses
• ClickFunnels - Powerful tool for building and managing sales funnels
• DeadlineFunnel - Marketing and lead conversion tool
• Upwork - Freelancer marketplace 
• Slack - Virtual communication platform
• Asana - Project and workflow management platform
• Zoom - Video conferencing tool
• Expert Secrets - A playbook on how to turn one-time customers into repeat business
• Launch - A winning formula for selling any type of product online
• The 4-Hour Workweek - Expert advice on how to master your work/life balance as an entrepreneur
• UpFlip HUB - Learn more about how to start a business from scratch

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For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!