how to start an ecommerce brand

Steven is a kingdom led entrepreneur who has generated over $3 million in revenue on E-commerce platforms.

His mess has become his message. His journey from losing everything in 2015 to 7-figure business owners continues to inspire others daily.

He now help coaches, business leaders get in front of their ideal customers to accelerate their impact through a system called Challenges.

Follow Steven on IG: https://www.instagram.com/stevenkpemberton/ 

Check out Steven's Website: https://www.hollowco.com/ 

Get my book The Anatomy Of Financial Success: https://geni.us/FinancialAnatomybook 

Learn more about the show at www.thesidehustlersociety.com

Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business.

TImestamps:

00:50 Molekule’s Backstory
2:16 How To Sell High-Ticketed Products Like Molekule
4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.
5:40 ViralSweep App For Creating Giveaways & Sweepstakes
6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility
8:49 Why Influencers Are Better Than Paid Media As A Startup Brand
9:50 UGC is performing better than anything else
10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It
12:52 Creating Educational Content Around The Brands Main Product

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT SEAN AZARI:

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. 

In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that sells canvas prints of artists' images. By landing strong partnerships & leveraging growth tactics on Social Media, they were able to scale their business into well over 8 figures.

Timestamps:

1:00 Brief Overview On Who Ikonick Is
3:43 Customize Your Email Sign Up Forms - Pop Ups To Increase Lead Capturing
5:15 Explore Apps like Spin-The-Wheel to see if it helps increase your Email Signups - Lead Capturing
6:29 Create A Series That Share Stories About Other Creators Your Brand Works With
7:53 Expand Your Footprint With Licensing Deals
10:49 Customize Web Experience
12:55 Start Thinking NFT's. How Ikonick Took Some Of Their Art & Made Them Into An NFT
15:12 Building A Community For Your NFT Project
16:53 Show Your Product In Real-Life Scenarios

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. 

In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s below-the-waist grooming and hygiene. They built a strong brand affinity through their marketing efforts. By implementing humor into their marketing strategy, they made it more conversational for men to discuss topics that they didn’t feel comfortable talking about before. With over 2 million men using their products, this company is worth studying & referencing when you’re thinking about your next business move.

Timestamps:

[00:53] Manscaped Background & How It Started
[2:40] Exploring Other Ad Placements Outside The Digital World. Learn How Manscaped Diversified Their Ad Placements Outside Social Media
[5:40] Use Humor To Market Taboo or Traditionally Boring Products. In the early stages of Manscaped, they were using serious messaging to get their products out there & realized it wasn't hitting the consumer effectively.
[6:20] How Manscaped Hilarious Santa Video Changed Their Marketing Mindset
[8:13] Other brands that have used a humor approach to their marketing strategy
[9:36] Why A Digital Agency Can Be At Your Disadvantage
[13:49] Change Up Your Ad Copy That Speaks To Your Customer At The Present Moment. Manscaped speaks to their customer at the very present by understanding current situations that the customer may be facing during the relevant hot Summer season & how their product can help solve it.
[15:30] If you're going to raise money, then bring on sweetie pie investors.
[16:25] Selecting An Investor: Why It Isn't Just About The Money
[18:27] Who Is Your Audience & Where Are They Mostly Active?
[20:47] Increase Sales By Adding A Gift With Purchase.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

My Other Social Channels:

INSTAGRAM: https://www.instagram.com/sean_azari/
FACEBOOK: https://www.facebook.com/azarimedia/
SNAPCHAT: https://www.snapchat.com/add/sean_azari
TWITTER: https://www.twitter.com/sean_azari

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 34, we dissect The Farmer’s Dog business & marketing strategy – Farmer’s Dog was founded in 2014 & its businesses consist of delivering fresh, human-grade food on a subscription-based service. In just 5 years, the business has raised over 100 million dollars & has successfully dominated the subscription-based model. In this episode, we discuss why subscription-based services are the future of eCommerce, why your business needs to consider it, and how to market it successfully.

Timestamps:

1:00 Who is Farmer's Dog?
2:13 Simplify Your Campaign Structure
4:09 Pay attention to your Cohort Retention
6:17 Create A Free Tool
8:46 Give Options and Flexibility For Your Customer Deliveries and Product Options For Your Subscription
11:43 Fast-Paced Ads With Text Overlays That Gets Right To The Point
12:58 Add-Ons and Bundles Are The Key To Your Success

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